Toyota Motor North America Reports September, Third Quarter 2025 U.S. Sales Results
Third quarter electrified Toyota and Lexus sales make up over 47 percent of total sales volume
30 electrified vehicle options available between both Toyota and Lexus brands
PLANO, Texas, Oct. 1, 2025 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.1 percent on a volume basis and up 3.6 percent on a DSR basis representing 45.8 percent of total sales volume.
For the third quarter, TMNA reported sales of 629,137 vehicles, up 15.9 percent on a volume basis and up 14.4 percent on a DSR basis versus the third quarter of 2024. Sales of electrified vehicles for the third quarter totaled 282,794 up 10.5 percent on a volume basis and up 9.1 percent on a DSR basis representing 44.9 percent of total sales volume.
Toyota division posted September sales of 158,959 vehicles, up 13.4 percent on a volume basis and up 8.7 percent on a DSR basis. For the quarter, Toyota division reported sales of 537,528 vehicles, up 16.4 percent on a volume basis and up 14.9 percent on a DSR basis.
Lexus division posted September sales of 26,789 vehicles, up 19.4 percent on a volume basis and up 14.4 percent on a DSR basis. For the quarter, Lexus division reported sales of 91,609 vehicles, up 13.1 percent on a volume basis and up 11.6 percent on a DSR basis.
"Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them," said Andrew Gilleland, senior vice president at Toyota Motor North America. "As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing 50% of our sales."
September and Third Quarter 2025 Highlights (volume basis unless otherwise noted)
TMNA:
Toyota Division:
Lexus Division:
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact:
Derrick Brown
derrick.brown@toyota.com
TOYOTA U.S. SALES SUMMARY
September 2025
-- CURRENT MONTH --
-- CALENDAR YEAR TO DATE --
2025
2024
DSR %
VOL %
2025
2024
DSR %
VOL %
TOTAL TMNA
185,748
162,595
9.5
14.2
1,865,876
1,729,519
8.4
7.9
TOTAL TOYOTA DIV.
158,959
140,152
8.7
13.4
1,595,301
1,481,319
8.2
7.7
TOTAL LEXUS DIV.
26,789
22,443
14.4
19.4
270,575
248,200
9.5
9
COROLLA
18,457
15,761
12.2
17.1
179,983
177,092
2.1
1.6
SUPRA
221
217
-2.4
1.8
2,009
2,329
-13.4
-13.7
GR86 (INCL FR-S)
652
498
25.5
30.9
8,107
9,643
-15.6
-15.9
MIRAI
45
30
43.8
50.0
157
346
-54.4
-54.6
CROWN
1,139
819
33.3
39.1
8,689
17,434
-49.9
-50.2
PRIUS
3,813
5,255
-30.5
-27.4
46,777
28,642
64
63.3
CAMRY
24,521
22,934
2.5
6.9
234,426
227,576
3.5
3
TOTAL TOYOTA DIV. CAR
48,849
45,515
2.9
7.3
480,151
463,074
4.1
3.7
IS
1,429
1,168
17.2
22.3
14,668
14,391
2.4
1.9
RC
97
112
-17.0
-13.4
1,080
1,370
-20.8
-21.2
ES
3,208
2,873
7.0
11.7
29,788
30,284
-1.2
-1.6
LS
44
150
-71.9
-70.7
894
1,706
-47.4
-47.6
LC
50
102
-53.0
-51.0
1,004
1,294
-22.1
-22.4
TOTAL LEXUS DIV. CAR
4,828
4,405
5.0
9.6
47,434
49,049
-2.9
-3.3
TOTAL TMNA CAR
53,677
49,920
3.0
7.5
527,585
512,123
3.5
3
BZ
61
1,324
-95.6
-95.4
12,264
13,577
-9.3
-9.7
RAV4
36,599
31,296
12.1
16.9
358,134
350,331
2.7
2.2
COROLLA CROSS
6,386
6,282
-2.6
1.7
73,341
67,674
8.8
8.4
CROWN SIGNIA
1,057
1,711
-40.8
-38.2
16,277
2,281
616.7
613.6
VENZA
4
1,748
-99.8
-99.8
703
29,790
-97.6
-97.6
HIGHLANDER
4,083
5,060
-22.7
-19.3
42,677
77,287
-44.5
-44.8
GRAND HIGHLANDER
10,494
10
100,000.0
105,000.0
99,833
55,410
81
80.2
4RUNNER
8,844
5,745
12.0
16.9
67,001
89,191
-39.9
-40.1
SEQUOIA
2,036
1,854
5.2
9.8
18,486
19,290
-3.7
-4.2
LAND CRUISER
2,145
3,059
-32.8
-29.9
35,146
18,296
92.9
92.1
TOTAL TOYOTA DIV. SUV
71,709
58,089
18.3
23.4
723,865
723,128
0.5
0.1
SIENNA
7,802
6,665
12.2
17.1
75,876
50,789
50.0
49.4
TACOMA
20,392
18,027
8.4
13.1
204,464
126,805
61.9
61.2
TUNDRA
10,207
11,856
-17.5
-13.9
110,945
117,523
-5.2
-5.6
TOTAL TOYOTA DIV. PICKUP
30,599
29,883
-1.9
2.4
315,409
244,328
29.7
29.1
TOTAL TOYOTA DIV. TRUCK
110,110
94,637
11.5
16.3
1,115,150
1,018,245
10.0
9.5
UX
426
402
1.6
6.0
6,899
6,881
0.7
0.3
NX
5,192
5,034
-1.2
3.1
57,256
53,515
7.5
7.0
RZ
86
523
-84.2
-83.6
5,339
8,381
-36.0
-36.3
RX
8,682
8,590
-3.1
1.1
80,427
83,341
-3.1
-3.5
TX
4,418
1
423000.0
442000.0
39,546
21,315
86.3
85.5
GX
2,602
3,022
-17.5
-13.9
28,244
20,906
35.7
35.1
LX
555
466
14.1
19.1
5,430
4,812
13.3
12.8
TOTAL LEXUS DIV. TRUCK
21,961
18,038
16.7
21.7
223,141
199,151
12.5
12.0
TOTAL TMNA TRUCK
132,071
112,675
12.3
17.2
1,338,291
1,217,396
10.4
9.9
Selling Days
24
23
229
230
DSR = Daily Selling Rate
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
September 2025
-- CURRENT MONTH --
-- CALENDAR YEAR TO DATE --
2025
2024
DSR %
VOL%
2025
2024
DSR %
VOL%
TOYOTA PRIUS HYBRID
2,111
3,832
-47.2
-44.9
34,237
20,331
69.1
68.4
TOYOTA PRIUS PLUG-IN HYBRID
1,702
1,423
14.6
19.6
12,540
8,311
51.5
50.9
TOYOTA COROLLA HYBRID
2,365
3,048
-25.6
-22.4
37,135
40,152
-7.1
-7.5
TOYOTA CAMRY HYBRID
24,516
22,905
2.6
7.0
234,369
122,989
91.4
90.6
TOYOTA MIRAI
45
30
43.8
50.0
157
346
-54.4
-54.6
TOYOTA CROWN
1,139
819
33.3
39.1
8,689
17,434
-49.9
-50.2
TOYOTA SIENNA HYBRID
7,801
6,663
12.2
17.1
75,867
50,769
50.1
49.4
TOYOTA 4RUNNER HYBRID
2,127
0
0
0
13,600
0
0
0
TOYOTA HIGHLANDER HYBRID
1,771
2,424
-30.0
-26.9
19,842
15,992
24.6
24.1
TOYOTA GRAND HIGHLANDER HYBRID
5,329
10
50,970.0
53,190.0
48,563
20,592
136.9
135.8
TOYOTA SEQUOIA HYBRID
2,036
1,853
5.3
9.9
18,486
19,286
-3.7
-4.1
TOYOTA LAND CRUISER HYBRID
2,145
3,059
-32.8
-29.9
35,146
18,296
92.9
92.1
TOYOTA BZ4X BEV
61
1,324
-95.6
-95.4
12,264
13,577
-9.3
-9.7
TOYOTA RAV4 HYBRID
12,830
12,761
-3.6
0.5
139,446
152,328
-8.1
-8.5
TOYOTA RAV4 PLUG-IN HYBRID
1,952
2,081
-10.1
-6.2
16,776
24,580
-31.5
-31.7
TOYOTA COROLLA CROSS HYBRID
2,214
2,112
0.5
4.8
24,594
25,259
-2.2
-2.6
TOYOTA CROWN SIGNIA
1,057
1,711
-40.8
-38.2
16,277
2,281
616.7
613.6
TOYOTA VENZA HYBRID
4
1,748
-99.8
-99.8
703
29,790
-97.6
-97.6
TOYOTA TACOMA HYBRID
2,354
1,506
49.8
56.3
22,773
4,526
405.4
403.2
TOYOTA TUNDRA HYBRID
2,637
1,374
83.9
91.9
22,065
33,679
-34.2
-34.5
LEXUS ES HYBRID
1,472
1,394
1.2
5.6
13,671
12,979
5.8
5.3
LEXUS UX HYBRID
426
402
1.6
6.0
6,899
6,881
0.7
0.3
LEXUS LX HYBRID
261
0
0
0
1,987
0
0
0
LEXUS NX HYBRID
2,089
1,786
12.1
17.0
23,002
19,485
18.6
18.0
LEXUS NX PLUG-IN HYBRID
289
384
-27.9
-24.7
5,658
4,866
16.8
16.3
LEXUS RZ BEV
86
523
-84.2
-83.6
5,339
8,381
-36.0
-36.3
LEXUS RX HYBRID
2,915
3,130
-10.7
-6.9
29,546
30,105
-1.4
-1.9
LEXUS RX PLUG-IN HYBRID
412
372
6.1
10.8
4,733
2,819
68.6
67.9
LEXUS TX HYBRID
858
3
27,308.0
28,500.0
7,311
3,549
106.9
106.0
LEXUS TX PLUG-IN HYBRID
83
2
3,877.0
4,050.0
689
383
80.7
79.9
LEXUS LS HYBRID
5
3
59.7
66.7
34
77
-55.7
-55.8
LEXUS LC HYBRID
0
1
-100
-100
9
14
-35.4
-35.7
TOTAL TMNA Electrified Vehicles
85,092
78,683
3.6
8.1
892,408
710,060
26.2
25.7
TOTAL TOYOTA Electrified Vehicles
76,196
70,683
3.3
7.8
793,530
620,521
28.4
27.9
TOTAL LEXUS Electrified Vehicles
8,896
8,000
6.6
11.2
98,878
89,539
10.9
10.4
TOTAL TMNA SALES RATIO
45.8 %
48.4 %
47.8 %
41.1 %
Selling Days
24
23
229
230
SOURCE Toyota Motor North America