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The Hershey Company Rolls Out an Egg-cellent Easter Collection Fans Will Love

prnewswire.com
HSY The article highlights Hershey's exciting new Easter collection, including popular brands like Reese's and Cadbury, and new product introductions. This suggests strong consumer demand and positive sales prospects for the upcoming season.

New Jolly Rancher Gummies Fruity Mix and an expanded size selection of leading category favorites from Cadbury and Reese's sweeten the season

HERSHEY, Pa., Feb. 3, 2026 /PRNewswire/ -- The Hershey Company is hopping into Easter with an exciting new offering, Jolly Rancher Gummies Fruity Mix plus an expanded mix of returning fan-favorites, including Hershey's Kisses Harry Potter Butterbeer Flavor, Cadbury Mini Creme Egg, Cadbury Mini Caramel Egg, and Reese's Peanut Butter Mini Eggs Unwrapped.

With top-ranked consumer favorites like Reese's and Cadbury, Hershey is signaling the start of the Easter season as the multi-year category leader 1.

Easter is a time for sweet traditions, but also for discovering something unexpected," said Kyle Webster, Sr. Associate Brand Manager at The Hershey Company. "From classic chocolates like Reese's Eggs and Cadbury Mini Eggs to new fruity flavors like Jolly Rancher Gummies Fruity Mix, Hershey is bringing both familiar favorites and playful surprises to baskets this year."

What's new from Hershey this season?

NEW Jolly Rancher Gummies Fruit Mix

What else can fans find in store this season?

Reese's Peanut Butter Mini Eggs Unwrapped in NEW King Size

Cadbury Mini Creme Egg and Mini Caramel Egg in NEW Stand-Up Shareable Pouch

Hershey's Kisses Harry Potter Butterbeer Flavor in NEW Stand-Up Shareable Pouch

On the hunt for the perfect Easter assortment?

An assortment of chocolates, fruity candies, and seasonal shapes are essential for basket building, egg hunts, and family celebrations. The Hershey Company's Easter assortments bring together variety, convenience and crowd-pleasing favorites in one bag, including:

Availability

For more information on our products, please visit https://www.hersheyland.com/easter

Pricing is at the sole discretion of the retailer.

About The Hershey Company

The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers, and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.

To learn more visit www.thehersheycompany.com.

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1 Source: IRI Circana, Easter Flag 2025, Easter Segmentation 201

SOURCE The Hershey Company