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Duluth Trading and WD-40® Brand Launch Collaboration Featuring Limited-Edition Apparel and Gear

prnewswire.com
DLTH The article announces a collaboration between Duluth Trading and WD-40 Brand for a limited-edition apparel and gear collection. The focus is on the partnership and product launch, not on financial performance or stock outlook. WDFC The article highlights a collaboration between WD-40 Brand and Duluth Trading for a new apparel line. The announcement focuses on the brand partnership and product offering, without discussing financial results or stock performance.

Duluth Trading and WD-40® Brand Launch Collaboration Featuring Limited-Edition Apparel and Gear Two heritage brands team up for the 10-piece lineup built to get the Job Done Right®

MOUNT HOREB, Wis., Oct. 14, 2026 /PRNewswire/ -- Duluth Trading Co., a lifestyle brand of men's and women's workwear, casual wear, outdoor apparel and accessories, today announced a first-of-its-kind collaboration with WD-40 Brand, bringing together two brands known for hardworking products and practical problem-solving.

Inspired by the blue-and-yellow can that's been a toolbox staple since 1953, the Duluth Trading x WD-40 Brand collection celebrates an icon that generations of doers have kept close at hand. It took 40 tries to land on the beloved WD-40® Multi-Use Product. This time, it only took one to land on this apparel and gear collaboration. The 10-piece collection brings WD-40 Brand's signature colors, graphics and get-it-done attitude to Duluth Trading favorites, including Heritage hoodies, Fire Hose® gear and Buck Naked® underwear.

"I've had WD-40 Brand solutions in my toolbox, garage and around the house for as long as I can remember, so this collaboration hits close to home," said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading. "Duluth Trading and WD-40 Brand both believe in solving problems and not cutting corners. This collaboration brings that shared mindset to life in a way that's useful, hardworking and has fun with two brands our customers trust and love."

What's in the Duluth Trading x WD-40 Brand collection:

"For more than 70 years, WD-40 Brand has been there for the people who see a problem and roll up their sleeves to solve it," said Dusan Racic, Director of Global Innovation at WD-40 Company. "This collaboration with Duluth Trading celebrates that same can-do spirit and gives our fans a new way to bring a little WD-40 Brand personality beyond the garage and workshop."

The Duluth Trading x WD-40 Brand limited-edition collection is available now at duluthtrading.com and in Duluth's 60+ retail stores nationwide, while supplies last. To find the nearest Duluth Trading store in your area, visit duluthtrading.com/find-stores.

About Duluth Trading

Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading's family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by their "No Bull Guarantee." To learn more, visit www.duluthtrading.com or one of the 60+ Duluth Trading store locations nationwide.

About WD-40 Brand

WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world's toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.

Media Contact:

TURNER Public Relations

[email protected]

SOURCE Duluth Trading Company