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Amazon, Meta, Microsoft, Salesforce, and Stripe Join the Universal Commerce Protocol Tech Council Ready to Announce with Confidence?

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AMZN Amazon is joining the Universal Commerce Protocol (UCP) Tech Council, indicating a neutral stance on its involvement in shaping industry standards for AI agentic commerce. This participation suggests a focus on collaboration and the development of open protocols. META Meta's inclusion in the UCP Tech Council signifies a neutral engagement with the development of open standards for AI agentic commerce. The company's participation suggests a strategic interest in industry collaboration and the future of commerce interactions. MSFT Microsoft's participation in the UCP Tech Council is a neutral indicator of its involvement in establishing open standards for AI agentic commerce. This move suggests a collaborative approach to shaping the future of commerce technology. CRM Salesforce joining the UCP Tech Council shows a neutral sentiment towards industry-wide collaboration on AI agentic commerce standards. The company's involvement suggests a commitment to open protocols and the evolution of commerce technology. SHOP Shopify, as a founding member and quoted in the article, shows a neutral sentiment regarding its role in the UCP Tech Council. The company's emphasis on building a scalable protocol for AI-driven shopping indicates a strategic interest in industry standards. ETSY Etsy's position as a founding member of the UCP Tech Council indicates a neutral sentiment towards its involvement in shaping open standards for AI agentic commerce. This participation highlights a collaborative approach to industry development. TGT Target's role as a founding member of the UCP Tech Council suggests a neutral sentiment regarding its commitment to developing open standards for AI agentic commerce. The company's involvement points to a strategic interest in industry collaboration. W Wayfair, as a founding member of the UCP Tech Council, exhibits a neutral sentiment towards its participation in establishing open standards for AI agentic commerce. This involvement underscores a collaborative effort in advancing commerce technology. GOOG Google, a founding member and quoted in the article, shows a neutral sentiment regarding its role in the UCP Tech Council. The company's endorsement of the UCP as a standard for agentic commerce highlights its strategic interest in industry collaboration.

Amazon, Meta, Microsoft, Salesforce, and Stripe Join the Universal Commerce Protocol Tech Council Ready to Announce with Confidence? Internet, Everywhere--(Newsfile Corp. - April 24, 2026) - Amazon, Meta, Microsoft, Salesforce, and Stripe are now a part of the Universal Commerce Protocol (UCP) Tech Council, the technical body that steers the open standard for agentic commerce - how AI agents work with businesses. They will join founding Tech Council members Google, Shopify, Etsy, Target, and Wayfair.

As AI agents become a common interface for discovering and buying products, it's critical to have a shared, open protocol that flexes to the complexity of commerce. Without a shared protocol, every platform speaks a different language. UCP addresses this and covers the full shopping journey, from product discovery, to cart building, checkout, and post-purchase interactions, across any platform, with any payment processor.

Each Tech Council member brings deep and varied expertise in how commerce and payments operate at a global scale, united behind a single goal: build an open ecosystem for agentic commerce.

The Tech Council aligns UCP's technical direction, reviewing contribution proposals and stewarding the open-source protocol to ensure UCP evolves to meet the needs of businesses, platforms, developers and consumers. All members - new and founding - are advancing UCP's technical evolution, and driving its adoption as the industry's open standard for agentic commerce.

"The Universal Commerce Protocol is quickly paving the way for this new era of agentic commerce," says Vidhya Srinivasan, VP/GM, Ads and Commerce, Google. "We're proud to see the industry come together around this shared, open standard that will benefit businesses and consumers everywhere."

"Our objective is to build a protocol that works at the scale commerce operates," says Vanessa Lee, VP Product, Shopify. "AI can enable so many new ways of shopping to flourish, but only if there's a clear standard between retailers, businesses and applications. We're thrilled to be joining forces with more contributors to make this real."

With today's additions, the industry is converging on UCP as the single open standard for agentic commerce, benefiting businesses and consumers alike.

More details on GitHub

Press contacts:

press@google.com

press@shopify.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/294133

Source: Universal Commerce Protocol

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Amazon, Meta, Microsoft, Salesforce, and Stripe Join the Universal Commerce Protocol Tech Council

2026-04-24 11:05 AM EDT

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