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United States Gift Card Business and Investment Report 2026: A 320+ Billion Market by 2030 Featuring Walmart, Amazon, Costco, Home Depot, Target, Apple, CVS, Sycamore Partners, Kroger, Publix

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AMZN Amazon is mentioned as a key player in the growing US gift card market, which is expected to reach over $320 billion by 2030. The article highlights the increasing importance of ecosystem owners and distribution controllers, a space Amazon occupies. WMT Walmart is listed as a company featured in the US gift card market report. The article projects significant growth in this market, suggesting potential benefits for large retailers like Walmart that can leverage their existing ecosystems. COST Costco is mentioned as a company within the context of the expanding US gift card market. The report forecasts substantial growth, indicating that retailers with strong customer bases and distribution channels, like Costco, are well-positioned. HD Home Depot is named as a featured company in the US gift card market analysis. The article anticipates robust growth in the gift card sector, suggesting that major retailers with established platforms, such as Home Depot, could benefit. TGT Target is identified as a company within the scope of the US gift card market report. The projected growth of the market to over $320 billion by 2030 implies opportunities for large retailers like Target to capitalize on evolving consumer spending habits. AAPL Apple is mentioned in the context of the US gift card market's expansion. The article emphasizes the trend of embedding gift cards into wallets and apps, an area where Apple's ecosystem plays a significant role. CVS CVS is listed as a company featured in the US gift card market report. The projected growth and evolving dynamics of the gift card sector suggest potential for companies like CVS that have a strong retail presence and customer engagement.

Dublin, Feb. 19, 2026 (GLOBE NEWSWIRE) -- The "United States Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The Gift Card market in the United States is expected to grow by 7.1% on annual basis to reach US$246.91 billion in 2026. The gift card market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 7.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.8% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 230.48 billion to approximately USD 320.81 billion.

Over the next 2-4 years, competition will increasingly favour ecosystem owners and distribution controllers. Retailers without direct app or wallet relationships will rely more heavily on aggregators. Fraud controls and compliance capabilities will become a competitive differentiator, raising barriers to entry for smaller competitors. Expect continued blurring between gift cards, prepaid balances, and incentive payouts, with fewer standalone gift-card specialists and deeper integration into payments and platform infrastructure.

This report provides a detailed data-centric analysis of the Gift Card industry in United States, covering growth opportunities and potential constraints across multiple retail sectors. With more than 90+ KPIs, this report delivers a comprehensive view of gift card market dynamics, including market size and outlook, spend patterns, digital adoption, and competitive market share insights.

It breaks down market opportunities across gift card formats and usage dimensions, including functional attributes (open loop and closed loop), retail and corporate segments, distribution channels (online and offline), and delivery models. In addition, it provides clear insights into consumer and corporate purchasing behaviour, gifting occasions, and retail sector spending patterns. KPIs measured in both value and volume terms enable a deep understanding of gift card adoption, usage intensity, and end-market dynamics.

Key Attributes:

Companies Featured

Current State of the Market

Key Players and New Entrants

Shift gift cards from retail SKUs to ecosystem value instruments

Embed gift cards directly into wallets, apps, and checkout flows

Reframe gift cards as controlled-value tools for corporate spend

Tighten fraud controls as gift cards remain a scam payment vector

For more information about this report visit https://www.researchandmarkets.com/r/4cnq8a

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ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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