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Jackson's Accelerates Nationwide Growth as Retailers Lean Into Real-Ingredient, Better-For-You Snacks

prnewswire.com
COST Costco is mentioned as a retailer stocking Jackson's snacks, indicating Jackson's growing distribution and success, which indirectly benefits Costco through increased foot traffic and sales of popular items. WMT Walmart is listed as a retailer carrying Jackson's snacks, suggesting a positive relationship and potential for increased sales of better-for-you snack options within their stores. TGT Target is mentioned as a retailer stocking Jackson's products, implying that the brand's expansion into major retail chains is progressing well, which could positively impact Target's snack aisle offerings. SPRO Sprouts is listed as a retailer stocking Jackson's snacks, indicating the brand's success in the natural food channel and its appeal to consumers seeking healthier options. KRO Kroger is mentioned as a retailer carrying Jackson's snacks, suggesting that the brand's expansion is reaching major grocery chains, which could contribute to Kroger's sales of popular snack items. CVS CVS is listed as a retailer stocking Jackson's snacks, indicating the brand's growing accessibility and presence in convenience and drug store channels. SE 7-Eleven is mentioned as a retailer carrying Jackson's snacks, highlighting the brand's expansion into convenience store formats and its appeal to a broader consumer base. AMZN Amazon is listed as an online channel for Jackson's snacks, indicating the brand's e-commerce strategy and reach, which could benefit Amazon through increased sales of popular snack items.

New year expansions across major retailers reflect accelerating momentum for the fast-growing better-for-you snack brand.

MUSKEGO, Wis., Jan. 8, 2026 /PRNewswire/ -- Jackson's, the fast-growing snack brand known for its real ingredients and premium avocado oil, is entering 2026 with significant retail momentum, expanding distribution across major club, grocery, natural, convenience and e-commerce channels nationwide. The Q1 retail wins mark a breakout moment for the brand, and signal a broader shift as retailers increasingly invest in better-for-you snacks while legacy players struggle to keep pace with evolving consumer demand.

Anchored by the national expansion of Jackson's Super Veggie Straws™, alongside continued growth for its kettle chips and sweet potato chips, the brand's Q1 footprint reflects growing buyer confidence in snacks made with integrity rather than shortcuts.

"Retailers are clearly responding to what shoppers want right now, snacks made with real ingredients, including avocado oil, that deliver both taste and trust," said James Marino, CEO of Jackson's. "We're seeing strong momentum across channels because once people discover Jackson's, they keep coming back. That loyalty is fueling meaningful growth as we head into 2026."

Q1 Retail Moment Spanning Every Channel

Jackson's Q1 expansion reflects growing demand across multiple retail formats, from club and grocery to natural and convenience, making the brand increasingly visible and accessible nationwide. Q1 2026 retail highlights include:

Why Jackson's Is Winning Now

As the snack aisle evolves, Jackson's growth reflects a larger category reset. While many legacy snack brands face declining performance, better-for-you brands rooted in real food and thoughtful formulation are driving category growth.

With expanding distribution, strong repeat behavior, and a growing portfolio across veggie straws, kettle chips, and sweet potato chips, Jackson's enters 2026 positioned not just for visibility, but for sustained growth. Jackson's is winning right now because avocado oil is a true point of difference in a crowded snack set, and it is helping fuel Jackson's momentum as the fastest growing chip brand. With Super Veggie Straws in particular, it is not just that they are made with avocado oil, it is also that the base itself is from real vegetables, redefining what a veggie straw can be rather than simply replicating the same old veggie straw base in a different oil. Consumers are actively demanding real ingredients, and Jackson's delivers that in a way that keeps people coming back.

For more information on Jackson's snacks and the full product lineup, visit SnackJacksons.com.

About Jackson's

Jackson's is the original crusader of snacks made with premium avocado oil and better ingredients. Since 2013, the brand has led the charge in transforming the snack aisle, beginning with sweet potato chips and expanding into bold new innovations like kettle chips and Super Veggie Straws, all crafted to meet the needs of modern snackers seeking clean, craveable, and inclusive options.

Founded in the kitchen of Scott and Megan Reamer in Crested Butte, Colorado, Jackson's was inspired by their son Jackson's health journey and created from a mission to make low-inflammation snacks using real, nutrient-rich ingredients. That mission lives on in every bag, as the company continues to cook each batch "low and slow" in premium avocado oil for a superior crunch and clean taste. Jackson's proudly manufactures all of its snacks in its state-of-the-art facility in Muskego, Wisconsin, ensuring full control over quality, innovation, and production. Following a $1.25 million investment from Shark Tank's Rohan Oza, Jackson's has grown into a nationally loved brand, stocked in Costco, Walmart, Target, Whole Foods, Sprouts, Kroger, CVS, 7-Eleven, and more. In January 2025, Instacart named Jackson's one of the fastest-growing emerging brands of 2024. Jackson's snacks are also available online in multipacks and variety packs at SnackJacksons.com and Amazon.com.

Contact: Keagan Smith

Interdependence Public Relations

248-761-0340

[email protected]

SOURCE Jackson's