Forrester Announces Call For Nominations For Its 2026 North America B2B Awards

CAMBRIDGE, Mass.--( BUSINESS WIRE)-- Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Forrester’s B2B Awards recognize organizations that have successfully aligned their marketing, sales, product, and customer success functions to orient around customers’ and buyers’ needs. These awards also celebrate B2B firms that have delivered outstanding achievements in a particular B2B function and implemented innovative frameworks and best practices to improve company performance.

Nomination details for Forrester’s B2B Awards:

“Forrester’s B2B Awards celebrate organizations that are redefining what it means to drive business success by focusing on buyer and customer needs,” said Matthew Selheimer, vice president and research director at Forrester. “We encourage companies that are focused on integrating marketing, sales, product, and customer functions and are setting the standard for innovation, collaboration, and measurable growth in today’s complex B2B landscape to apply.”

The deadline to submit a nomination for both awards is February 2, 2026. Award recipients will be recognized at Forrester’s B2B Summit North America, which takes place April 26–29, 2026 in Phoenix. Attendees who register through January 31, 2026, for B2B Summit North America can take advantage of a limited-time Plan & Prosper offer.

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