What's Driving Travel in 2026: Travelers' Top Motivations This Year

ST. PETERSBURG, Fla., Jan. 22, 2026 /PRNewswire/ -- Relaxation, curiosity, and bucket-list destinations are shaping travel in 2026. Squaremouth, a leading travel insurance comparison site, surveyed thousands of its customers to gain insight into what is driving travel this year.

Below are the key factors influencing travelers' decisions in 2026:

"Last year was a particularly stressful year for travelers, with rising trip costs and more travel disruptions than previous years," shares Chrissy Valdez, Senior Director of Operations at Squaremouth. "This year, travelers are showing a willingness to spend on what matters most, prioritizing wellness, unforgettable experiences, and safety."

Having the right policy for your specific travel needs can provide peace of mind and offer protection from the unexpected, whether you're traveling for relaxation or crossing a destination off your bucket list. Squaremouth makes it easy to compare, quote, and purchase the right policy for every adventure.

About Squaremouth

Squaremouth is a trusted travel insurance comparison platform with over 20 years of experience. Known for its no-nonsense approach, award-winning customer service, and commitment to transparency, Squaremouth has helped more than 4 million travelers easily search, compare, and buy coverage. Squaremouth offers the largest portfolio of carriers and products in the U.S.

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SOURCE Squaremouth