Willowood Ventures Surpasses 600 Active Dealer Partners as Demand for Facebook Sales Events Accelerates Across North America
Cary, NC-based automotive marketing agency reports a 90% client rebook rate and approximately 800% average return on ad spend across active dealer campaigns, alongside continued expansion of its 24/7 US-based bilingual BDC operations.
CARY, NC / ACCESS Newswire / May 5, 2026 / Willowood Ventures, an automotive marketing agency headquartered in Cary, North Carolina, today announced that it now works with more than 600 active dealership partners across the United States, Canada, and Mexico. The milestone comes as franchise and independent car dealers continue to invest in social-first, appointment-based marketing as a response to compressing per-unit margins and aging inventory in the 2026 retail automotive market.
"Dealers are tired of buying impressions and reach. They want cars sold. They want gross. They want appointments that show up," said Dominic Scruggs, founder of Willowood Ventures and a former dealership General Manager with more than 20 years of retail automotive experience. "That is the agency we built. The 600-partner milestone reflects the demand for marketing that maps to the way dealerships actually make money."
Across active dealer campaigns through Q1 2026, the company reports a 90% client rebook rate, an average return on ad spend of approximately 800%, and a 98.6% lead response rate from its in-house BDC team. All performance metrics are drawn from internal campaign reporting and dealer CRM data verified with participating stores. See the methodology note at the end of this release.
HOW A WILLOWOOD VENTURES FACEBOOK SALES EVENT WORKS
A Willowood Ventures Facebook Sales Event is a time-limited dealership advertising campaign that launches in approximately 24 hours and runs for two to ten days depending on the package selected. Each event includes 10 to 20 unique creatives deployed across Facebook and Instagram, targeting local car-intender audiences in the dealership's market. Inbound leads are handled by the Willowood Ventures BDC, which confirms appointments and loads them directly into the dealer's CRM with the buyer's name, contact information, vehicle of interest, trade details, and time of arrival.
Each contracted package includes a minimum confirmed-appointment count. If that count is not delivered within the campaign window, the agency continues to work the campaign at no additional cost until the contracted count is met.
INSIDE WILLOWOOD VENTURES' 24/7 BILINGUAL BDC
The Willowood Ventures Business Development Center (BDC) is fully US-based, fully bilingual in English and Spanish, and operates 24 hours a day, 7 days a week, 365 days a year. Live representatives handle Messenger conversations, Instagram direct messages, SMS, and inbound phone calls, with an average response time of under three minutes and a 98.6% lead response rate measured across active 2026 campaigns. The BDC does not rely on offshore call centers or chatbots for live customer interactions.
RECENT DEALER CAMPAIGN RESULTS
Verified Facebook Sales Event performance from recent Willowood Ventures dealer partners includes:
A Honda dealership produced 31 additional cars sold and $147,741 in front-end gross over a 4-day event.
A Hyundai dealership in Nevada generated 29 additional cars sold, $135,310 in gross, and 194 confirmed appointments over a 5-day event.
A Nissan dealership in Illinois delivered 37 additional cars sold and $164,982 in gross during a 4-day event with 167 confirmed appointments.
A Ford dealership in Texas produced 57 additional cars sold and 174 confirmed appointments in a 3-day event.
A Mitsubishi dealership in West Virginia generated 117 confirmed appointments and 37 additional cars sold over a 3-day event.
A Chevrolet dealership in North Carolina recorded 152 confirmed appointments in 3 days, 372 inbound leads, and 47 retail trade-ins at the curb.
Results are drawn from dealer CRM data and confirmed with each participating store. Specific dealership identities are withheld at the request of participating dealers.
DEALER FEEDBACK
"13x ROI. The easiest event we have ever done." - Benson Automotive
"Serious buyers, not tire-kickers. Ready to make decisions." - Grainger Automotive
"We saw 43 vehicle sales directly attributed to our first event, more than triple our normal weekend numbers." - Wright Way Hyundai
"We are averaging a little over $4 return for every dollar spent." - Lithia Hyundai
"We saw a 276% showroom traffic increase during our first Facebook Sales Event. Best campaign in our store history." - Buick GMC dealership, Missouri
ABOUT WILLOWOOD VENTURES
Willowood Ventures is an automotive marketing agency that provides Facebook Sales Events, social media marketing, and BDC services to franchise and independent car dealerships. The company was founded by Dominic Scruggs, a former dealership General Manager with more than 20 years of retail automotive experience. Willowood Ventures works with more than 600 dealership partners across the United States, Canada, and Mexico, and operates a 24/7 US-based bilingual BDC. Active package configurations range from 2-day campaigns with a 50-appointment minimum to 10-day campaigns with a 250-appointment minimum. The company is headquartered in Cary, North Carolina.
METHODOLOGY
Performance metrics referenced in this release, including the 90% client rebook rate, the approximate 800% average return on ad spend, the 98.6% lead response rate, and the dealer case study summaries, are drawn from internal Willowood Ventures campaign reporting and participating dealer CRM data covering active campaigns through Q1 2026. Individual dealership identities in the case study summaries are withheld at the request of the participating stores. Underlying data is available for verification from Willowood Ventures on request.
Contact Information
Dominic Scruggs Founder, Willowood Ventures 833-735-5998 [email protected] www.willowoodventures.com
SOURCE: Willowood Ventures