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Evolution Fresh Launches New Organic Teas at Select Whole Foods Market Stores Nationwide

businesswire.com
KDP The article mentions Evolution Fresh launching new organic teas at Whole Foods, which is a competitor in the beverage market. Keurig Dr Pepper is a large beverage company, and while not directly mentioned, this expansion could impact their market share in the ready-to-drink tea category. AMZN Whole Foods Market is owned by Amazon. The article discusses the expansion of Evolution Fresh's organic teas into select Whole Foods locations nationwide. This indicates a new product offering within Amazon's retail grocery segment.

Evolution Fresh Launches New Organic Teas at Select Whole Foods Market Stores Nationwide RANCHO CUCAMONGA, Calif.--( BUSINESS WIRE)-- Evolution Fresh, a leading producer of organic, cold-pressed, premium juice products, today announced that its full line of ready-to-drink Organic Teas – Energize - Organic Raspberry Passionfruit Black Tea, Focus - Organic Mango Peach Green Tea, Hydrate - Organic Triple Citrus Hibiscus Tea, and Relax - Organic Berry Lavender Chamomile Tea – will now be sold nationwide at select Whole Foods Market locations.

This past December, Evolution Fresh disrupted the established tea category by creating the first refrigerated, ready-to-drink teas on the market that blend real brewed tea with cold-pressed juice. This breakthrough formulation marries the functional benefits of tea with a vibrant, nutritious burst of real fruit flavor from cold-pressed juice.

The expansion into select Whole Foods Market stores follows a strong market debut for the Evolution Fresh Organic Tea line, which quickly resonated with health-conscious shoppers. According to SPINS*, the line demonstrated immediate market dominance as the number one single serve ready-to-drink tea brand by units in its first three months on shelves. This rapid early momentum reflects strong consumer demand and helped catalyze accelerated retail expansion.

Evolution Fresh Organic Teas are raising the bar for what bottled tea can be, bringing a refreshing take to the space. Each flavor contains only 10g of sugar, 50 calories, and natural ingredients. Evolution Fresh Organic Teas are also USDA Organic, Non-GMO Project Verified and High-Pressure Certified.

To complement a variety of daily wellness routines, Evolution Fresh Organic Teas come in four unique blends with a distinct set of functions. Additional product details include:

“We saw a massive opportunity to disrupt the traditional ready-to-drink tea category by merging the vibrancy of cold-pressed juice with the functional power of tea,” said Molly White, Chief Marketing Officer at Generous Brands. “Launching at Whole Foods Market makes it easier for consumers to discover an exceptionally flavorful, lower-sugar option that delivers uncompromising quality.”

Evolution Fresh Organic Teas can be found chilling in the functional beverage section of select Whole Foods Market stores nationwide. To learn more about Evolution Fresh, please visit evolutionfresh.com. You can also follow the brand on Instagram and TikTok.

About Generous Brands

Generous Brands brings fresh, vibrant nutrition to market through its leading brands, Bolthouse Farms, Health-Ade, Evolution Fresh, and SAMBAZON beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. To learn more, please visit www.generousbrands.com.

*SPINS - Sprouts Farmers Market Total Corporate, RF Tea RTD category, L12 w/e 2.22.26