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Mobly Launches First AI-Native Platform That Turns Field & Event Marketing into a Real-Time Revenue Engine

prnewswire.com
ADBE Adobe is mentioned as a customer of Mobly's new platform, indicating it is using Mobly's services. The article does not provide specific sentiment about Adobe's performance or prospects. RAMP Ramp is mentioned as a customer of Mobly's new platform, indicating it is using Mobly's services. The article does not provide specific sentiment about Ramp's performance or prospects.

New platform gives B2B teams the system to run in-person like digital, with full visibility from event selection through pipeline impact

LEHI, Utah, April 22, 2026 /PRNewswire/ -- Mobly today announced the launch of the first AI-native platform built to run the complete lifecycle of field and event marketing. The platform enables B2B revenue teams to find the right events, plan and execute high-performing activations, and convert in-person engagement into pipeline with speed and precision. Now field and event marketers have one connected system to drive measurable outcomes.

For B2B revenue teams, in-person is still the last blind spot. Digital delivers real-time data and clear attribution, while events rely on manual processes, delayed follow-up, and incomplete reporting. The impact is measurable. The average company takes 11 days to send a first follow-up after an event. Reporting is fragmented. Budget decisions repeat without clear performance insight.

Mobly replaces this fragmented, manual process with a single system of record for in-person revenue, bringing real-time visibility, structured data, and automated execution to every in-person customer and prospect interaction.

"We believe human connection is the most powerful signal in business and we're building the system to capture and scale it," said Zach Barney, co-founder and CEO of Mobly. "In-person has always been where the highest-value conversations happen, but it has never had the systems to support it and drive measurable pipeline. Now Mobly brings the same level of visibility and accountability to in-person that teams expect from digital."

Mobly's New End-to-End In-Person Revenue Engine

The platform includes five integrated products that map to how field and event teams actually operate:

Mobly establishes a new operating model for field and event marketing. Every interaction is captured, every action is automated, and every outcome is measured. Teams that adopt early will move faster, follow up sooner, and make better investment decisions with clear visibility into pipeline impact.

About Mobly

Mobly is the in-person revenue platform for B2B go-to-market teams. Its AI-native platform spans the full field and event marketing lifecycle, from event selection through post-event ROI, enabling in-person revenue to move through the pipeline with speed and precision. Mobly customers include Adobe, Ramp, and hundreds of companies across SaaS, finance, and HR. Learn more at www.getmobly.com.

SOURCE Mobly