Visa Data Shows Surging Travel to Italy Ahead of 2026 Olympic Winter Games

SAN FRANCISCO--( BUSINESS WIRE)--With less than 100 days to go until the Olympic Winter Games Milano Cortina 2026, new data from Visa Consulting & Analytics (VCA) finds a surge in flight bookings and ticket purchases for the Winter Games made with Visa across Italy’s host regions.

By the numbers

“The journey to Milano Cortina 2026 has already begun – not just for athletes, but for the fans, travelers and small businesses getting ready to be a part of something unforgettable,” said Andrea Fairchild, Senior Vice President, Global Sponsorship and Experiential Marketing, Visa. “The uptick in travel reflects more than demand – it shows how the Games inspire connection, opportunity and shared excitement long before the first event begins.”

Visa’s Role in Powering the Games

About Visa Inc.

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

1 Ipsos research on behalf of Visa to 500 consumers in Italy, September 2025

2 Ipsos research on behalf of Visa to SMBs in MiCo area, April 2025