Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results

Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results PLANO, Texas, April 1, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume.

For the first quarter, TMNA reported sales of 569,420 vehicles, down 0.1 percent on a volume basis and down 0.1 percent on a DSR basis versus the first quarter of 2025. Sales of electrified vehicles for the first quarter totaled 287,276, down 0.5 percent on a volume basis and down 0.5 percent on a DSR basis, representing 50.5 percent of total sales volume.

Toyota division posted March sales of 182,606 vehicles, down 6.9 percent on a volume basis and down 3.2 percent on a DSR basis. For the quarter, Toyota division reported sales of 488,468 vehicles, up 0.3 percent on a volume basis and up 0.3 percent on a DSR basis.

Lexus division posted March sales of 29,011 vehicles, down 17.3 percent on a volume basis and down 14.0 percent on a DSR basis. For the quarter, Lexus division reported sales of 80,952

vehicles, down 2.5 percent on a volume basis and down 2.5 percent on a DSR basis.

"Our first-quarter performance demonstrates the underlying strength of our business," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. "We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4. This resilience gives us great confidence as we continue driving toward our full-year goals."

Highlights (volume basis unless otherwise noted)

TMNA:

Toyota Division:

Lexus Division:

About Toyota

Toyota (NYSE: TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:

Derrick Brown

[email protected]

TOYOTA U.S. SALES SUMMARY

March 2026

-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --

2026

2025

DSR %

VOL %

2026

2025

DSR %

VOL %

TOTAL TMNA

211,617

231,336

-4.9

-8.5

569,420

570,270

-0.1

TOTAL TOYOTA DIV.

182,606

196,241

-3.2

-6.9

488,468

487,227

0.3

TOTAL LEXUS DIV.

29,011

35,095

-14.0

-17.3

80,952

83,043

-2.5

COROLLA

23,210

21,495

12.3

8.0

62,574

55,456

12.8

SUPRA

357

179

107.4

99.4

919

421

118.3

GR86 (INCL FR-S)

605

1,146

-45.1

-47.2

2,046

2,777

-26.3

MIRAI

0.0

90.9

CROWN

842

986

-11.2

-14.6

2,941

2,236

31.5

PRIUS

2,941

7,258

-57.9

-59.5

9,737

16,653

-41.5

CAMRY

30,680

29,661

7.6

3.4

78,255

70,308

11.3

TOTAL TOYOTA DIV. CAR

58,651

60,725

0.4

-3.4

156,537

147,885

5.9

2,003

2,139

-2.6

-6.4

5,045

4,779

5.6

186

-78.2

-79.0

200

452

-55.8

418

4,020

-89.2

-89.6

3,044

9,198

-66.9

140

-96.3

-96.4

143

420

-66.0

111

149

-22.5

-25.5

324

519

-37.6

TOTAL LEXUS DIV. CAR

2,576

6,634

-59.6

-61.2

8,756

15,368

-43.0

TOTAL TMNA CAR

61,227

67,359

-5.5

-9.1

165,293

163,253

1.2

C-HR BEV

0.0

4,019

1,678

149.1

139.5

10,029

5,610

78.8

RAV4

21,693

41,509

-45.6

-47.7

59,869

115,402

-48.1

COROLLA CROSS

11,709

10,879

11.9

7.6

30,093

24,120

24.8

CROWN SIGNIA

2,026

2,806

-24.9

-27.8

5,293

7,908

-33.1

VENZA

-97.3

-97.4

672

-99.4

HIGHLANDER

6,131

5,523

15.4

11.0

15,783

12,017

31.3

GRAND HIGHLANDER

13,895

10,959

31.9

26.8

34,607

25,719

34.6

4RUNNER

12,380

6,980

84.4

77.4

33,244

8,435

294.0

294.1

SEQUOIA

2,218

1,896

21.7

17.0

6,382

5,107

25.0

LAND CRUISER

2,719

5,860

-51.7

-53.6

8,083

15,416

-47.6

TOTAL TOYOTA DIV. SUV

76,804

88,129

-9.4

-12.9

203,400

220,406

-7.7

SIENNA

9,204

9,033

6.0

1.9

24,652

23,561

4.6

TACOMA

24,998

23,949

8.6

4.4

69,263

59,825

15.8

TUNDRA

12,949

14,405

-6.5

-10.1

34,616

35,550

-2.6

TOTAL TOYOTA DIV. PICKUP

37,947

38,354

2.9

-1.1

103,879

95,375

8.9

TOTAL TOYOTA DIV. TRUCK

123,955

135,516

-4.9

-8.5

331,931

339,342

-2.2

1,242

988

30.7

25.7

2,283

2,525

-9.6

4,772

7,077

-29.9

-32.6

13,219

17,992

-26.5

1,842

705

171.7

161.3

4,456

1,454

206.5

10,964

10,452

9.1

4.9

29,336

24,716

18.7

4,822

4,584

9.4

5.2

12,489

10,045

24.3

2,142

3,922

-43.2

-45.4

8,565

9,239

-7.3

651

733

-7.6

-11.2

1,848

1,704

8.5

TOTAL LEXUS DIV. TRUCK

26,435

28,461

-3.4

-7.1

72,196

67,675

6.7

TOTAL TMNA TRUCK

150,390

163,977

-4.6

-8.3

404,127

407,017

-0.7

Selling Days

DSR = Daily Selling Rate

TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY

March 2026

-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --

2026

2025

DSR %

VOL%

2026

2025

DSR %

VOL%

TOYOTA PRIUS HYBRID

1,730

5,727

-68.6

-69.8

6,923

12,893

-46.3

TOYOTA PRIUS PLUG-IN HYBRID

1,211

1,531

-17.7

-20.9

2,814

3,760

-25.2

TOYOTA COROLLA HYBRID

4,359

5,529

-18.0

-21.2

12,175

14,523

-16.2

TOYOTA CAMRY HYBRID

30,680

29,655

7.6

3.5

78,247

70,281

11.3

TOYOTA MIRAI

0.0

90.9

TOYOTA CROWN

842

986

-11.2

-14.6

2,941

2,236

31.5

TOYOTA SIENNA HYBRID

9,202

9,031

6.0

1.9

24,649

23,559

4.6

TOYOTA 4RUNNER HYBRID

2,433

147

1,621.0

1,555.0

7,421

147

4,948.0

TOYOTA HIGHLANDER HYBRID

4,953

3,017

70.7

64.2

11,991

6,641

80.6

TOYOTA GRAND HIGHLANDER HYBRID

8,275

4,695

83.3

76.3

20,532

10,985

86.9

TOYOTA SEQUOIA HYBRID

2,218

1,896

21.7

17.0

6,382

5,107

25.0

TOYOTA LAND CRUISER HYBRID

2,719

5,860

-51.7

-53.6

8,083

15,416

-47.6

TOYOTA BZ BEV

4,019

1,678

149.1

139.5

10,029

5,610

78.8

TOYOTA RAV4 HYBRID

21,111

14,524

51.2

45.4

37,409

49,513

-24.4

TOYOTA RAV4 PLUG-IN HYBRID

156

2,631

-93.8

-94.1

1,395

6,355

-78.0

TOYOTA COROLLA CROSS HYBRID

912

4,223

-77.5

-78.4

3,118

8,900

-65.0

TOYOTA CROWN SIGNIA

2,026

2,806

-24.9

-27.8

5,293

7,908

-33.1

TOYOTA VENZA HYBRID

-97.3

-97.4

672

-99.4

TOYOTA TACOMA HYBRID

2,368

2,667

-7.7

-11.2

6,887

5,996

14.9

TOYOTA TUNDRA HYBRID

2,270

2,478

-4.7

-8.4

6,012

5,380

11.7

LEXUS ES HYBRID

1,618

-99.0

149

3,524

-95.8

LEXUS UX HYBRID

1,242

988

30.7

25.7

2,283

2,525

-9.6

LEXUS LX HYBRID

297

209

47.8

42.1

832

317

162.5

LEXUS NX HYBRID

2,610

2,625

3.4

-0.6

6,759

7,646

-11.6

LEXUS NX PLUG-IN HYBRID

1,201

1,143

9.3

5.1

3,229

2,656

21.6

LEXUS RZ BEV

1,842

705

171.7

161.3

4,456

1,454

206.5

LEXUS RX HYBRID

4,847

4,183

20.5

15.9

12,251

10,635

15.2

LEXUS RX PLUG-IN HYBRID

860

1,059

-15.5

-18.8

2,045

2,037

0.4

LEXUS TX HYBRID

932

884

9.6

5.4

2,679

1,928

39.0

LEXUS TX PLUG-IN HYBRID

9.9

5.7

221

137

61.3

LEXUS LS HYBRID

-79.2

-80.0

-94.4

LEXUS LC HYBRID

0.0

-50.0

TOTAL TMNA Electrified Vehicles

115,422

112,609

6.6

2.5

287,276

288,797

-0.5

TOTAL TOYOTA Electrified Vehicles

101,500

99,120

6.5

2.4

252,369

255,916

-1.4

TOTAL LEXUS Electrified Vehicles

13,922

13,489

7.3

3.2

34,907

32,881

6.2

TOTAL TMNA SALES RATIO

54.5 %

48.7 %

50.5 %

50.6 %

Selling Days

SOURCE Toyota Motor North America