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Deece Unveils AI-powered Platform Transforming How Marketers Brief Campaigns

prnewswire.com
UL Unilever is mentioned as a past client of Deece's co-founders, indicating their experience in the marketing industry. No direct sentiment about Unilever's current performance or stock. MA Mastercard is mentioned as a past client of Deece's co-founders, indicating their experience in the marketing industry. No direct sentiment about Mastercard's current performance or stock. F Ford is mentioned as a past client of Deece's co-founders, indicating their experience in the marketing industry. No direct sentiment about Ford's current performance or stock. PEP PepsiCo is mentioned as a past client of Deece's co-founders, indicating their experience in the marketing industry. No direct sentiment about PepsiCo's current performance or stock.

Deece Unveils AI-powered Platform Transforming How Marketers Brief Campaigns Built to tackle one of marketing's most expensive problems, Deece's AI-powered platform helps marketers create stronger briefs, align agency partners, and improve campaign effectiveness.

DUBLIN, June 3, 2026 /PRNewswire/ -- Deece, an Irish marketing technology startup, has developed a platform designed to help marketers unlock their agency's best work.

Developed with input from senior marketers and agency leaders worldwide, Deece is now making its platform available more broadly.

Findings from a global study published by the World Federation of Advertisers (WFA), which included the US, reveals that 78% of marketers believe the briefs they give their advertising agencies provide clear strategic direction. Yet only 5% of agencies agree.

It also estimates that poor quality briefs and misdirected work account for:

Deece user data shows significant improvements in brief quality, 165 hours saved per campaign brief, project timelines reduced by three weeks, and improved marketing ROI.

"Nothing wastes a marketing budget faster than a bad brief. Yet it remains one of the most neglected issues in our industry," says Richie Taaffe, co-founder of Deece.

Despite being powered by AI, human expertise remains central to Deece. Shaped by the Deece team's decades of experience on both the agency and brand side, including work with Unilever, Mastercard, Ford and PepsiCo, the platform is designed to support, educate and empower marketers.

Taaffe said the team set out to solve challenges experienced by marketers and agencies.

"We didn't set out to build an AI platform. We wanted to solve problems we've experienced time and time again throughout our careers. AI was the best way to bring that solution to life," he said.

Learn more or request a demo at deece.ai.

Photo - https://mma.prnewswire.com/media/2993428/Deece.jpg

SOURCE Deece