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Shoe Station Group Taps Tracy Dick as Chief Marketing Officer to Drive Growth and Engagement Across Shoe Station and Shoe Carnival

businesswire.com
SHOE The article announces the appointment of a new Chief Marketing Officer for Shoe Station Group, which operates Shoe Station and Shoe Carnival. The appointment is aimed at driving growth and engagement, but the article does not provide specific financial performance or outlook for Shoe Carnival itself.

Shoe Station Group Taps Tracy Dick as Chief Marketing Officer to Drive Growth and Engagement Across Shoe Station and Shoe Carnival FORT MILL, S.C.--( BUSINESS WIRE)--Shoe Station Group, Inc. (Nasdaq: SHOE) (the “Company”), a leading omnichannel retailer of footwear and accessories for the family, announced the appointment of Tracy Dick as Chief Marketing Officer, effective August 3. Tracy joins the leadership team to accelerate the execution of the Company’s strategic initiatives to expand the Shoe Station banner and strengthen customer engagement across Shoe Carnival. She will report to Interim President and Chief Executive Officer, Cliff Sifford.

An accomplished brand strategist and marketing executive, Tracy brings more than 20 years of experience driving customer and business growth across retail, restaurant and B2B industries. Throughout her career, she has held key leadership roles with PetSmart, Jack in the Box and Leslie’s, as well as other high-growth organizations, building brands, creating meaningful customer connections and delivering measurable business results.

“Tracy understands what it takes to build brands while delivering meaningful business results,” said Cliff Sifford. “She brings a strong customer-first mindset, deep retail experience and a collaborative leadership style that we believe will help us continue growing both banners while strengthening our connection with customers.”

As Chief Marketing Officer, Tracy will lead the Company’s brand strategy, customer insights, data and analytics, CRM and loyalty, media, creative, public relations, performance marketing and digital commerce. She will focus on strengthening the Company’s brands, expanding customer acquisition, enhancing the omnichannel customer experience and optimizing marketing investments to support long-term growth.

“I’m excited to join Shoe Station Group at an important point in the Company’s evolution,” said Tracy. “I believe Shoe Station is well positioned for accelerated growth, while Shoe Carnival remains one of the most recognized names in family footwear. We have an opportunity to introduce both Shoe Station and Shoe Carnival to new customers, while re-engaging long-time shoppers and building on the exceptional value, brands families love and fun shopping experience that have made Shoe Carnival part of family traditions for generations.”

For Tracy, the opportunity extends beyond marketing campaigns.

“Today’s customers expect brands to understand them and deliver a seamless experience wherever they choose to shop,” Tracy said. “By connecting customer insights, data and analytics, digital capabilities and brand storytelling, we can deepen customer relationships and position both our Shoe Station and Shoe Carnival banners for long-term success.”

About Shoe Station Group

Shoe Station Group, Inc. is one of the nation’s largest omnichannel family footwear retailers, offering a broad assortment of dress, casual and athletic footwear for men, women and children with emphasis on national name brands. As of August 12, 2026, the Company operated 422 stores in 35 states and Puerto Rico under its Shoe Carnival and Shoe Station banners and offers shopping at www.shoecarnival.com and www.shoestation.com. Headquartered in Fort Mill, SC, and with distribution and support operations located in Evansville, IN, Shoe Station Group, Inc. trades on The Nasdaq Stock Market LLC under the symbol SHOE.

Press releases and annual reports are available on the Company's website at investors.shoestationgroupinc.com.

Cautionary Statement Regarding Forward-Looking Information

As used herein, “we,” “our” and “us” refer to Shoe Station Group, Inc. This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties, such as statements about our future growth and the execution of our current multi-banner strategy. These forward-looking statements necessarily depend upon assumptions, estimates, data and dates that may be incorrect or imprecise and involve known and unknown risks, uncertainties, and other factors. Accordingly, any forward-looking statements included in this press release do not purport to be predictions of future events or circumstances and may not be realized. Forward-looking statements can be identified by, among other things, the use of forward-looking terms such as “believes,” “expects,” “aims,” “on track,” “may,” “will,” “should,” “seeks,” “pro forma,” “anticipates,” “intends” or the negative of any of these terms, or comparable terminology, or by discussions of strategy or intentions. Given these uncertainties, we caution investors not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We disclaim any obligation to update any of these factors or to publicly announce any revisions to the forward-looking statements contained in this press release to reflect future events or developments.