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Pixalate Releases September 2026 Streaming TV Rankings: Scripted Crime Drives CTV Programmatic Ad Spend While National News Dominates Mobile

globenewswire.com
ROKU Roku is mentioned as a platform where streaming TV content is available, indicating its role in the ad spend ecosystem, but no specific performance or outlook is discussed. AMZN Amazon Fire TV is mentioned as a platform for streaming TV content, placing it within the context of programmatic ad spend, but without specific company performance details. AAPL Apple TV is listed as a platform for streaming TV content, indicating its presence in the programmatic ad spend market, but no specific sentiment or performance is attributed.

Pixalate Releases September 2026 Streaming TV Rankings: Scripted Crime Drives CTV Programmatic Ad Spend While National News Dominates Mobile LONDON, Oct. 23, 2026 (GLOBE NEWSWIRE) -- Pixalate, a global ad fraud and privacy compliance platform, today published the September 2026 update to its free monthly OpenEPG™ Index, the programmatic advertising industry's first public benchmark of streaming TV content built on real-world U.S. open programmatic ad spend and U.S. consumer reach — across both small screens (mobile) and large screens (CTV).

The September Index ranks 620,000+ shows mapped in OpenEPG DB™ 1.0 — with the top 100 by measured U.S. consumer reach published free each month.

Key observations:

News Leads Streaming TV Ad Spend in September 2026

The Index ranks shows by estimated U.S. consumer reach and measures each show's share of open programmatic ad spend — by screen, genre, market, and daypart. September's patterns:

OpenEPG™ Index September 2026 Rankings

Large Screen — Roku, Amazon Fire TV, Samsung & Apple TV (Combined)

Ranked by consumer reach; ad-spend and reach figures are share of voice.

Small Screen — Android & iOS (Combined)

Ranked by estimated consumer reach

All trademarks, service marks, and trade names referenced herein (including but not limited to Lifetime, Weathernation, CNBC, A&E, Travel Channel, HGTV, The Weather Channel, AsianCrush, Scripps News, Stadium, Roku, Amazon Fire TV, Samsung, and Apple TV) are the property of their respective owners and are used for identification purposes only. No endorsement, affiliation, or sponsorship is implied.

Availability

The top 100 OpenEPG™ Index public rankings are updated monthly and available at pixalate.com.

The OpenEPG™ Index is powered by OpenEPG DB™ 1.0 — Pixalate's database mapping 620,000+ streaming TV shows across 14,100+ channels and 7,300+ apps — and Pixalate OpenEPG™ Analytics, which resolves TV shows using only standard bidstream Bundle IDs, with no publisher opt-in required.

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a "key innovator" for children's online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Contact: press@pixalate.com

Disclaimer

OpenEPG™ data reflects Pixalate's opinions based on open-exchange signals and public EPG data; no assurances or guarantees are made as to the accuracy or completeness of any classification, resolution, or rating. Attributions are for identification and measurement purposes only and imply no affiliation, partnership, or endorsement. IVT metrics follow Pixalate's MRC-accredited methodology and do not constitute a finding of fraud or any violation of law or platform policy. Pixalate's full disclaimer can be found here.