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Reputation Reboot: 2026 AI Edition

prnewswire.com
MSFT Mentioned as an AI platform (Copilot) that is now a primary source of information, impacting online reputation management. The article focuses on the impact of AI tools rather than Microsoft's stock performance. GOOGL Mentioned as a primary source of information alongside AI platforms, indicating its continued relevance but also the changing landscape of information discovery. The article's focus is on reputation management, not Google's stock.

Reputation Reboot: 2026 AI Edition Shannon Wilkinson's Landmark Online Reputation Management Guide Returns—Fully Updated for the Age of AI

NEW YORK, March 18, 2026 /PRNewswire/ -- Reputation Communications founder Shannon M. Wilkinson has released the 2026 AI Edition of her widely read guide, Reputation Reboot: Online Reputation Management in an AI World. Updated to address the seismic shifts that artificial intelligence has brought to search, content, and personal branding, the guide offers authoritative, practical guidance for every business leader, rising star, and VIP navigating their online presence today.

The landscape of online reputation management has fundamentally changed," said Wilkinson. "AI platforms like ChatGPT, Perplexity, and Microsoft Copilot now sit alongside Google as primary sources of information about people and organizations. If you are not actively shaping what those systems surface, someone—or something—else will do it for you."

What's New in the 2026 AI Edition

Building on the guide's proven foundation, the 2026 edition adds critical new sections and analysis, including:

The guide also provides a candid warning to executives and boards: reputational risk has surpassed cybersecurity and regulatory concerns as the largest nonfinancial worry for directors. AI compounds that risk exponentially—but also offers new opportunities for those willing to act proactively.

"Reputation Reboot is not a step-by-step "how-to" guide, but a big-picture look at how online reputation management works in the AI age when you are in a position to attract significant content online…not all of it necessarily credible, accurate or positive," said Ms. Wilkinson.

Reputation Reboot can be downloaded here.

About Shannon M. Wilkinson

Shannon M. Wilkinson is a nationally recognized expert in online reputation management and founder of Reputation Communications, established in 2009. Her firm has advised attorneys and law firms, Forbes 400 philanthropists, Fortune 500 executives, investment and FinTech firms, and Silicon Valley founders. A former commentator for The Wall Street Journal's "Crisis of the Week" column, Wilkinson is also the chief blogger at You(Online): The Magazine; a speaker at legal and security conferences nationwide; and an expert defamation witness in litigation cases.

About Reputation Communications

Reputation Communications provides online reputation management services to CEOs, industry leaders, rising VIPs, and their organizations. The firm specializes in high-net-worth, high-visibility clients across law, finance, tech, entertainment, and philanthropy. Learn more at reputation-communications.com.

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Media Contact:

Shannon M. Wilkinson

Reputation Communications

(212) 505-1253

[email protected]

reputation-communications.com

SOURCE Reputation Communications