From Avocado Oil to YumYum: Hidden Valley® Ranch Answers Modern Consumer Cravings with Three New Flavors

From Avocado Oil to YumYum: Hidden Valley® Ranch Answers Modern Consumer Cravings with Three New Flavors Key Highlights:

OAKLAND, Calif., April 7, 2026 /PRNewswire/ -- Responding to a new generation of home cooks who crave both diverse ingredients and bold flavors, Hidden Valley ® Ranch today announced the launch of three new product innovations including Hidden Valley Ranch with Avocado Oil, restaurant-inspired YumYum Ranch and Parmesan Ranch Seasoning.

This latest expansion of the brand's portfolio was developed to satisfy a variety of palates and meet dynamic lifestyles, offering a trio of flavor-forward options designed for every occasion.

"We crafted this lineup to give consumers more flexibility and creativity in the kitchen," said Daniel Schear, Director of Marketing for Hidden Valley Ranch. "Each innovation delivers a distinct flavor experience while staying true to the quality, flavor and versatility that define Hidden Valley Ranch."

The three new innovations include:

The new Hidden Valley Ranch products are available at major retailers nationwide, with YumYum Ranch exclusively at Walmart. To learn more about these new innovations and explore recipes, visit hiddenvalley.com.

About Hidden Valley Ranch

Founded in 1954, Hidden Valley ® Ranch (NYSE: CLX) is the original ranch dressing and America's favorite.* From classic bottles to seasoning packets and plant-powered options, Hidden Valley Ranch offers a variety of ways to enjoy the flavor fans love across meals and snacks. Find Hidden Valley products in stores nationwide or online. CLX-B

Learn more at HiddenValley.com

*Based on IRI unit sales data for L52WE 6/29/25.

Media Contact:

Andrea Blythe

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SOURCE Hidden Valley® Ranch