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Global Ultrasound Market Size, Forecast, Competitive Landscape, and AI Monetization, 2024-2035 | Portable POCUS and Cloud AI Expand Access and Recurring Revenue

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GEHC GE HealthCare is mentioned as a competitor in the global ultrasound market, which is undergoing significant expansion driven by portable devices and AI integration. The article does not provide specific sentiment towards GE HealthCare's performance or prospects within this market. BFLY Butterfly Network is listed as a company featured in the global ultrasound market analysis. The article does not offer specific sentiment or performance details for Butterfly Network, but its inclusion suggests relevance to the market trends discussed, such as handheld POCUS devices.

Global Ultrasound Market Size, Forecast, Competitive Landscape, and AI Monetization, 2024-2035 | Portable POCUS and Cloud AI Expand Access and Recurring Revenue Dublin, Oct. 23, 2026 (GLOBE NEWSWIRE) -- "Global Ultrasound Horizon: Market Structure, Forecasts, and AI Monetization Architecture, 2024A-2035E" has been added to ResearchAndMarkets.com's offering.

The report provides a comprehensive analysis of the global ultrasound market and ultrasound ecosystem from 2024A to 2035E. It forecasts systems revenue, unit shipments, installed base, service and aftermarket revenue, and core AI recurring revenue across cart-based, compact and portable, handheld and point-of-care ultrasound (POCUS) systems. The analysis also examines clinical applications, end markets, regional performance, competitive structure and AI monetization architecture.

Developed for ultrasound OEM executives, corporate strategy teams, service and aftermarket leaders, healthcare providers, investors, and imaging technology vendors, the report combines hardware economics, recurring revenue opportunities, market dynamics and strategic frameworks in a reconciled decision model. It assesses how AI is being commercialized across acquisition guidance, reporting, quantification, cloud orchestration and enterprise governance, while identifying the business models and competitive strategies expected to shape the market through 2035E.

Global Ultrasound Market Outlook

The ultrasound market is broadening into new users and care settings faster than it is premiumizing. Unit shipments are projected to grow more rapidly than systems revenue, demonstrating that market expansion increasingly depends on greater device accessibility and wider clinical adoption.

Premium and midrange carts are expected to remain central to advanced departmental imaging, particularly in cardiology, interventional imaging and higher-acuity women's health. Compact and portable consoles are forecast to become the largest hardware segment by revenue by 2035E, while handheld and POCUS devices are positioned to achieve the strongest gains in unit share. As the installed base expands, service, workflow and AI-linked offerings are expected to increase recurring ecosystem revenue.

Key Ultrasound Market Trends

Competitive Landscape

The report evaluates competition across four executive battlegrounds: installed-base and premium-system control; portable and handheld access expansion; AI and workflow control; and China as a parallel competitive system. The ultrasound ecosystem is organized into seven competitive clusters covering systems OEMs and platform incumbents; portable, compact and POCUS hardware; handheld and home-use ultrasound; AI acquisition, interpretation, workflow and decision support; frontier, wearable, hybrid, therapeutic and interventional ultrasound; semiconductor, transducer and enabling technology; and China-specific vendors and the local ecosystem.

Company analysis includes 93 organizations, including GE HealthCare, Philips, Mindray, Samsung Medison, Siemens Healthineers, Canon Medical Systems, FUJIFILM Sonosite, SonoScape, Esaote, United Imaging Healthcare, Butterfly Network, Clarius Mobile Health, Exo, UltraSight, BrightHeart, Us2.ai, AS Software and Sonio.

Report Coverage

Intended Audience

The report supports ultrasound OEM leaders in strategy, product development, services and corporate development, as well as AI acquisition, reporting, workflow and cloud vendors. It is also relevant to enterprise imaging and interoperability companies, provider procurement teams, imaging operations leaders, investors, banks, private equity firms, and ecosystem partners in probes, components, workflow infrastructure and service.

Unlike market studies that address AI separately, the report incorporates AI directly into the commercial architecture of the global ultrasound market. Its reconciled model distinguishes conservative core AI recurring revenue from the broader AI opportunity, helping decision-makers evaluate product strategy, pricing, packaging, partnerships, investment priorities and regional expansion without double counting.

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/39i490

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