Form 8-K

8-K — Snap Inc

Accession: 0001193125-26-155861

Filed: 2026-04-15

Period: 2026-04-15

CIK: 0001564408

SIC: 7370 (SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.)

Item: Results of Operations and Financial Condition

Item: Cost Associated with Exit or Disposal Activities

Item: Regulation FD Disclosure

Item: Financial Statements and Exhibits

Documents

8-K — d36756d8k.htm (Primary)

EX-99.1 (d36756dex991.htm)

EX-99.2 (d36756dex992.htm)

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8-K

8-K (Primary)

Filename: d36756d8k.htm · Sequence: 1

8-K

Snap Inc false 0001564408 0001564408 2026-04-15 2026-04-15

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): April 15, 2026

SNAP INC.

(Exact name of Registrant as Specified in Its Charter)

Delaware

001-38017

45-5452795

(State or Other Jurisdiction

of Incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

3000 31st Street

Santa Monica, California

90405

(Address of Principal Executive Offices)

(Zip Code)

Registrant’s Telephone Number, Including Area Code: (310) 399-3339

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading

Symbol(s)

Name of each exchange

on which registered

Class A Common Stock, par value $0.00001 per share

SNAP

New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02

Results of Operations and Financial Condition.

On April 15, 2026, we posted an Investor Update presentation to our Investor Relations website at investor.snap.com, which includes, among other things, updated financial outlook information for the first quarter of 2026. In the presentation, we disclosed estimated total revenue of approximately $1.529 billion, representing 12% growth year-over-year, and estimated adjusted EBITDA of approximately $233 million, in each case for the first quarter of 2026. A copy of that Investor Update is attached as Exhibit 99.2 and is incorporated by reference.

The information presented in this Item 2.02 (including Exhibit 99.2) is furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended. The information shall not be deemed incorporated by reference into any other filing with the U.S. Securities and Exchange Commission made by Snap Inc., whether made before or after today’s date, regardless of any general incorporation language in such filing.

Item 2.05

Costs Associated with Exit or Disposal Activities.

On April 15, 2026, we announced a plan to reduce our global headcount by approximately 16% of our global full-time employees. The headcount reduction is designed to further streamline our operations and reallocate resources toward our highest-priority initiatives, leveraging increased operational efficiencies to accelerate our path toward net-income profitability.

As a result, we currently estimate that we will incur pre-tax charges in the range of $95 million to $130 million, primarily consisting of severance and related costs, contract termination costs, and other impairment charges, of which $75 million to $100 million are expected to be future cash expenditures. The majority of these costs are expected to be incurred during the second quarter of 2026. Potential position eliminations in each country are subject to local law and consultation requirements, which may extend this process into the third quarter of 2026 or beyond in certain countries. The charges that we expect to incur are subject to a number of assumptions, including local law requirements in various jurisdictions, and actual expenses may differ materially from the estimates disclosed above.

Item 7.01

Regulation FD Disclosure.

On April 15, 2026, we began notifying team members affected by the strategic reprioritization and communicated the changes to the entire company with a letter from Evan Spiegel, our Chief Executive Officer and Co-Founder, which is attached to this Current Report on Form 8-K as Exhibit 99.1 and is incorporated by reference.

On April 15, 2026, we posted an Investor Update presentation to our Investor Relations website at investor.snap.com, which, among other things, reaffirmed certain financial outlook information for the full year of 2026 and updated certain other financial outlook information for the full year of 2026. A copy of that Investor Update presentation is attached to this Current Report on Form 8-K as Exhibit 99.2 and is incorporated by reference.

The information presented in this Item 7.01 (including Exhibits 99.1 and 99.2) is furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended. The information shall not be deemed incorporated by reference into any other filing with the U.S. Securities and Exchange Commission made by Snap Inc., whether made before or after today’s date, regardless of any general incorporation language in such filing.

Forward-Looking Statements

This Current Report on Form 8-K contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this Current Report on Form 8-K, including statements regarding guidance, our future results of operations or financial condition, our plans to improve operational efficiencies, timing and charges associated with our headcount reduction and restructuring initiatives, our business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this Current Report on Form 8-K.

You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this Current Report on Form 8-K primarily on our current expectations and projections about future events and trends, including, but not limited to, our updated first quarter and full year financial outlook, our headcount reduction and restructuring plans and the associated expected costs and expected future cost savings, our AI transformation, gross margin and business model targets and related business impacts, macroeconomic uncertainty, and geo-political events and conflicts, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and

uncertainties including, but not limited to, those related to: our financial performance; our ability to attain and sustain profitability and profitable growth; our ability to generate and sustain positive cash flow; our ability to achieve costs savings from our headcount reduction and restructuring plans; disruptions to our business as a result of our headcount reduction and restructuring plans; our ability to attract and retain users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified team members and key personnel; our ability to repay or refinance outstanding debt, or to access additional financing; future acquisitions, divestitures, or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, and war or other armed conflict, as well as risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in our most recent periodic report filed with the U.S. Securities and Exchange Commission, which report is available on the SEC’s website at www.sec.gov. Additional information will be made available in other filings that we make from time to time with the SEC. In addition, any forward-looking statements contained in this Current Report on Form 8-K are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this Current Report on Form 8-K or to reflect new information or the occurrence of unanticipated events, including future developments related to geo-political events and conflicts and macroeconomic conditions, except as required by law.

Note Regarding Forward-Looking Non-GAAP Financial Estimates

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA. We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry.

This Current Report on Form 8-K includes our estimate of adjusted EBITDA for the first quarter of 2026. We have not reconciled our estimate of adjusted EBITDA for the first quarter of 2026 to its most directly comparable GAAP measure due to the uncertainty and potential variability of expenses that may be incurred in the future. Accordingly, a reconciliation is not available without unreasonable effort and we are unable to address the probable significance of the unavailable information.

Item 9.01

Financial Statements and Exhibits.

(d) Exhibits.

Exhibit

Number

Description

99.1

Letter to Snap Inc. team members from Evan Spiegel, dated April 15, 2026.

99.2

Investor Update, dated April 15, 2026.

104

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

SNAP INC.

Date: April 15, 2026

By:

/s/ Derek Andersen

Derek Andersen

Chief Financial Officer

EX-99.1

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EX-99.1

Exhibit 99.1

Subject: Organizational Changes at Snap

Dear Team,

Today we are announcing changes that will impact approximately 1,000 team members at Snap, including 16% of our full time employees, in addition to closing

more than 300 open roles. This is an incredibly difficult decision, and I am deeply sorry to the colleagues who will be leaving us. You have made important contributions to Snap, and we are committed to supporting you through this transition.

Last fall, I described Snap as facing a crucible moment, requiring a new way of working that is faster and more efficient, while pivoting towards profitable

growth. Over the past several months, we have carefully reviewed the work required to best serve our community and partners, and made tough choices to prioritize the investments we believe are most likely to create long-term value. As a result of

these changes, we expect to reduce our annualized cost base by more than $500 million by the second half of 2026, helping to establish a clearer path to net-income profitability.

While these changes are necessary to realize Snap’s long-term potential, we believe that rapid advancements in artificial intelligence enable our teams

to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers. We have already witnessed small squads leveraging AI tools to drive meaningful progress across several important initiatives, including

Snapchat+, enhanced ad platform performance, and efficiency improvements in our Snap Lite infrastructure.

If you are part of our North America team,

please work from home today. In the US, impacted team members will receive an email notification within the next hour, including information about next steps. For non-US locations, you will receive additional

details about next steps from leadership and HR.

To our departing colleagues: thank you. Your hard work has helped shape Snap, and we are deeply grateful

for your contributions. For U.S.-based team members who are leaving, we will provide four months of severance, healthcare coverage, and equity vesting, along with career transition support. Outside the U.S., we will follow local processes and seek

to provide comparable support aligned with local norms.

To everyone continuing on this journey: change of this magnitude and at this speed is never easy

and it will not be seamless. Thank you for your resilience, compassion, and commitment to one another, and to the community and partners we serve. Our responsibility is to move forward with clarity, empathy, and determination as we build a faster,

stronger, and more durable Snap for the long term.

Evan

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EX-99.2

Exhibit 99.2 Investor Update Snap’s Path to Net Income

Proﬁtability April 2026

2 Note Regarding User Metrics and Other Data We deﬁne a Daily

Active User, or DAU, as a registered and logged-in Snapchat user who visits Snapchat through our applications or websites at least once during a deﬁned 24-hour period. We calculate average DAUs for a particular quarter by adding the number of

DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. DAUs are broken out by geography because markets have diﬀerent characteristics. We deﬁne a Monthly Active User, or MAU, as a registered and

logged-in Snapchat user who visits Snapchat through our applications or websites at least once during the 30-day period ending on the calendar month-end. We calculate average MAUs for a particular quarter by calculating the average of the MAUs as of

each calendar month-end in that quarter. We deﬁne average revenue per user, or ARPU, as quarterly revenue divided by the average DAUs. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our

determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation diﬀers from our components of revenue disclosure in the notes to our consolidated

ﬁnancial statements, where revenue is based on the billing address of the advertising customer. For information concerning these metrics as measured by us, see “Management’s Discussion and Analysis of Financial Condition and

Results of Operations” in our most recent periodic report ﬁled with the U.S. Securities and Exchange Commission, or the SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in

our ﬁlings that we make from time to time with the SEC. Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently

completed quarter included in this presentation. While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our

products are used across large populations globally. For example, there may be individuals who attempt to create accounts for malicious purposes, including at scale, even though we forbid that in our Terms of Service and Community Guidelines. We

implement measures in our user registration process and through other technical measures to prevent, detect, and suppress that behavior, although we have not determined the number of such accounts. Changes in our products, infrastructure, mobile

operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine active users or other metrics and we may not determine such inaccuracies promptly. We also believe that we don’t

capture all data regarding each of our active users. Technical issues may result in data not being recorded from every user’s application. For example, because some Snapchat features can be used without internet connectivity, we may not count

a DAU because we don’t receive timely notice that a user has opened the Snapchat application. This undercounting may increase as we grow in Rest of World markets where users may have poor connectivity. We do not adjust our reported metrics to

reﬂect this underreporting. We believe that we have adequate controls to collect user metrics, however, there is no uniform industry standard. We continually seek to identify these technical issues and improve both our accuracy and precision,

including ensuring that our investors and others can understand the factors impacting our business, but these technical issues and new issues may continue in the future, including if there continues to be no uniform industry standard. Some of our

demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may diﬀer from our users’ actual ages. And because users who signed up for Snapchat before June 2013

were not asked to supply their date of birth, we may exclude those users from our age demographics or estimate their ages based on a sample of the self-reported ages that we do have. If our active users provide us with incorrect or incomplete

information regarding their age or other attributes, then our estimates may prove inaccurate and fail to meet investor expectations. See https://businesshelp.snapchat.com/ for details. In the past we have relied on third-party analytics providers to

calculate our metrics, but today we rely primarily on our analytics platform that we developed and operate. We count a DAU or MAU only when a user visits Snapchat through our applications or websites and only once per user per period (daily for DAU

and the 30-day period ending at calendar month-end for MAU). We believe this methodology more accurately measures our user engagement. We have multiple pipelines of user data that we use to determine whether a user has visited Snapchat through our

applications and websites during a particular day. This provides redundancy in the event one pipeline of data were to become unavailable for technical reasons, and also gives us redundant data to help measure how users interact with our applications

and websites. If we fail to maintain an eﬀective analytics platform, our metrics calculations may be inaccurate. We regularly review, have adjusted in the past, and are likely in the future to adjust our processes for calculating our internal

metrics to improve their accuracy. As a result of such adjustments, our DAUs, MAUs, ARPU, or other metrics may not be directly comparable to those in prior periods. Our measures of DAUs and MAUs may diﬀer from estimates published by third

parties or from similarly titled metrics of our competitors due to diﬀerences in methodology or data used. Note Regarding Forward Looking Statements and Use of Non-GAAP Financials This presentation contains forward-looking statements within

the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and

uncertainties. All statements other than statements of historical facts contained in this presentation, including statements regarding guidance, our future results of operations or ﬁnancial condition, our plans to improve operational

eﬃciencies, timing and charges associated with our headcount reduction and restructuring initiatives, our ability to achieve the cost savings we estimate will result from our headcount reduction and restructuring plans, our use of AI, future

stock repurchase programs or stock dividends, our business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner oﬀerings, are forward-looking

statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,”

“estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,”

“will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this presentation. You should not rely

on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends, including our

ﬁnancial outlook, macroeconomic uncertainty,and geo-political events and conﬂicts, that we believe may continue to aﬀect our business, ﬁnancial condition, results of operations, and prospects. These forward-looking

statements are subject to risks and uncertainties related to: our ﬁnancial performance; our ability to attain and sustain proﬁtability; our ability to generate and sustain positive cash ﬂow; our ability to attract and retain

users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property;

our ability to succeed in existing and new market segments; our ability to attract and retain qualiﬁed team members and key personnel; our ability to repay or reﬁnance outstanding debt, or to access additional ﬁnancing; future

acquisitions, divestitures, or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, and war or other armed conﬂict, as well as risks, uncertainties, and other factors

described in “Risk Factors” and elsewhere in our most recent periodic report ﬁled with the SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in our ﬁlings that

we make from time to time with the SEC. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that

could have an impact on the forward-looking statements contained in this presentation. The results, events, and circumstances reﬂected in the forward-looking statements may not be achieved or occur, and actual results, events, or

circumstances could diﬀer materially from those described in the forward-looking statements. In addition, statements that “we believe” and similar statements reﬂect our beliefs and opinions on the relevant subject. These

statements are based on information available to us as of the date of this presentation. And while we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not

be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements. The forward-looking

statements made in this presentation relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this presentation to reﬂect events or circumstances after

the date of this presentation or to reﬂect new information or the occurrence of unanticipated events, including future developments related to geo-political events and conﬂicts and macroeconomic conditions, except as required by law.

We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reﬂect the

potential impact of any future acquisitions, dispositions, joint ventures, restructurings, legal settlements, or investments. Investors and others should note that we may announce material business and ﬁnancial information to our investors

using our websites (including investor.snap.com), ﬁlings with the SEC, webcasts, press releases, investor letters, and conference calls. We use these mediums, including Snapchat and our websites, to communicate with our members and the public

about our company, our products, and other issues. It is possible that the information that we make available may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information

that we make available on our websites. This presentation includes certain non-GAAP ﬁnancial measures. These non-GAAP ﬁnancial measures, which may be diﬀerent than similarly titled measures used by other companies, are presented

to enhance investors’ overall understanding of our ﬁnancial performance and should not be considered a substitute for, or superior to, the ﬁnancial information prepared and presented in accordance with GAAP.

3 Proﬁtable Growth Through Improved Eﬃciency Snap faces a

crucible moment — squeezed between giants with enormous resources and nimble startups moving fast. To meet this moment, we are pivoting toward proﬁtable growth. AI-Driven Transformation Organizational Impact Strategic Pivot “Jobs

to be done” framework ~16% of Full Time Team Disciplined investment AI-augmented workﬂows ~1,000 Total Personnel Improved operating leverage Small, accountable teams driving Estimated $500M+ Clear path to net income proﬁtability

rapid progress 1 Annualized Cost Savings 1 Estimated based on the second half of 2026.

4 Catalysts to 60%+ Gross Margins 1 2 3 Monetizable Growth Scaling

Subscriptions Higher-Margin Ad Placements Focusing growth investments in Increasing the mix of higher margin ad Scaling Snapchat+ and direct revenue monetizable markets placements streams 60%+ gross margin target for 2026

5 Transforming How We Operate to Drive Eﬃciency We are

reﬁning our operating model using a jobs to be done framework, mapping critical work to a combination of highly focused teams and increasingly capable AI agents. Focused teams aligned to top strategic priorities are allowing us to move

faster, execute more eﬃciently, and better serve our community, partners, and advertisers. 1M+ 65%+ 7,500+ questions/month answered by support of new code generated by AI bugs found by code review agent agent Level the playing ﬁeld

Focus on what matters Execute faster AI gives small, creative teams the Free up teams to concentrate on Increase velocity of product ability to do work that once higher-value work and development — as demonstrated required much larger

organizations. highest-priority strategic initiatives. by rapid progress on Snapchat+ and Snap Lite infrastructure improvements.

6 Updated Full-Year 2026 Cost Structure Guidance As a result of the

actions we are announcing today, we are updating our full-year 2026 cost structure guidance as follows: Infrastructure Costs: Reiterating prior full-year guidance of $1.6 billion to $1.65 billion. 1 All Other Adjusted Cost of Revenue (excluding

Infrastructure Costs) : Reiterating prior guidance of 16–17% of revenue for the full year. 2 Adjusted Operating Expenses : Reduced to approximately $2.75 billion, down $250 million from prior guidance of approximately $3.0 billion. Stock-Based

Compensation: Reduced to approximately $1.05 billion, down $150 million from prior guidance of approximately $1.2 billion. 3 Restructuring costs : Approximately $95 million to $130 million. The majority expected to be incurred within Q2’26. 1

Adjusted Cost of Revenue is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other items impacting net income (loss) from

time to time. 2 Adjusted Operating Expenses is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other items impacting net

income (loss) from time to time. 3 The charges that we expect to incur include an estimated $75 million to $100 million of cash costs, are subject to a number of assumptions, including local law requirements in various jurisdictions, and actual

expenses may diﬀer materially from the estimates disclosed above.

7 Updated Q1 Financial Outlook We are encouraged by our business trends

in Q1 2026 and are updating our Q1 Guidance as follows: Revenue: We currently estimate that total revenue will be approximately $1.529 billion in Q1, up 12% year-over-year. 1 Adjusted EBITDA : We currently estimate that Adjusted EBITDA will be

approximately $233 million in Q1. Full and Final Results: Join us for our earnings call at 2pm PST on May 6, 2026. 1 Adjusted EBITDA is a non-GAAP measure, which we deﬁne as net income (loss), excluding interest income; interest expense;

other income (expense), net; income tax beneﬁt (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss)

from time to time.

8 Path to 1 billion Monthly Active Users Innovate to drive growth in

content engagement Accelerate growth of our direct response advertising business and take share in digital advertising Long-Term Scaling subscriptions and diversifying revenue Value Creation sources Sustainable proﬁtable growth with continued

EBITDA proﬁtability, positive free cash ﬂow, and a clear path to net income proﬁtability Well-positioned to lead the next computing platform transition

9 Non-GAAP Measures To supplement our consolidated ﬁnancial

statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP ﬁnancial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP ﬁnancial measures, which may

be diﬀerent than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our ﬁnancial performance and should not be considered a substitute for, or superior to, the

ﬁnancial information prepared and presented in accordance with GAAP. We use the non-GAAP ﬁnancial measure of Adjusted EBITDA, which is deﬁned as net income (loss), excluding interest income; interest expense; other income

(expense), net; income tax beneﬁt (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other items impacting net income (loss) from time to

time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the eﬀect of the expenses that we exclude in Adjusted EBITDA. We use other non-GAAP ﬁnancial measures such as

Adjusted Cost of Revenue and Adjusted Operating Expenses (which is composed of Adjusted Research and Development Expenses, Adjusted Sales and Marketing Expenses, and Adjusted General and Administrate Expenses). These measures are deﬁned as

their respective GAAP expense line items, excluding interest income; interest expense; other income (expense), net; income tax beneﬁt (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense

related to stock-based compensation; and certain other items impacting net income (loss) from time to time. We believe that these non-GAAP ﬁnancial measures provide useful information about our ﬁnancial performance, enhance the overall

understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for ﬁnancial and operational decision-making. We are presenting these non-GAAP measures to

assist investors in seeing our ﬁnancial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core ﬁnancial performance over multiple

periods with other companies in our industry. We have not reconciled our ﬁrst quarter and full year 2026 estimates for non-GAAP ﬁnancial measures to GAAP due to the uncertainty and potential variability of expenses that may be incurred

in the future. Accordingly, a reconciliation is not available without unreasonable eﬀort and we are unable to address the probable signiﬁcance of the unavailable information.

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v3.26.1

Document and Entity Information

Apr. 15, 2026

Cover [Abstract]

Entity Registrant Name

Snap Inc

Amendment Flag

false

Entity Central Index Key

0001564408

Document Type

8-K

Document Period End Date

Apr. 15, 2026

Entity Incorporation State Country Code

Entity File Number

001-38017

Entity Tax Identification Number

45-5452795

Entity Address, Address Line One

3000 31st Street

Entity Address, City or Town

Santa Monica

Entity Address, State or Province

Entity Address, Postal Zip Code

90405

City Area Code

(310)

Local Phone Number

399-3339

Written Communications

false

Soliciting Material

false

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false

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Class A Common Stock, par value $0.00001 per share

Trading Symbol

SNAP

Security Exchange Name

NYSE

Entity Emerging Growth Company

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