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Middle East Gift Card Business Report 2026: A $13.6 Billion Market by 2030 from $8.7 Billion in 2025 - API-Led Distribution, Mall Closed-Loop Programs and Fintech Rails Redefine Competition

globenewswire.com
V Visa is mentioned as a facilitator of multi-merchant gift card constructs in the GCC, indicating its potential role in the growing Middle East gift card market, but without specific growth projections for Visa itself. MA Mastercard is mentioned as a facilitator of multi-merchant gift card constructs in the GCC, indicating its potential role in the growing Middle East gift card market, but without specific growth projections for Mastercard itself.

Dublin, Feb. 20, 2026 (GLOBE NEWSWIRE) -- The "Middle East Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The Gift Card market in the Middle East is expected to grow by 9.8% on annual basis to reach US$9.6 billion in 2026. The gift card market in the region has experienced robust growth during 2021-2025, achieving a CAGR of 10.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.2% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 8.7 billion to approximately USD 13.6 billion.

Competition will increasingly center on B2B issuance (employee rewards, payouts, customer incentives) and distribution access (telcos, wallets, large retailers, mall ecosystems). Expect payments-grade controls (fraud, velocity checks, tokenized delivery) to become a differentiator, favoring players tightly integrated with issuers and embedded-finance providers. The GCC is likely to see more Visa/Mastercard-powered, multi-merchant constructs (mall networks and large retail groups), while KSA's landscape should intensify around enterprise incentives and "gift cards as payout rails."

Current State of the Market

Key Players and New Entrants

Recent Launches, Mergers, and Acquisitions

Shift gift cards from physical products to digital distribution rails

Use gift cards as controlled-value instruments for corporate and institutional spend

Embed gift cards inside retail and digital-service ecosystems rather than standalone products

Position gift cards as substitutes for cash in mass-market gifting and remittances

A Bundled Offering, Combining the Following 6 Reports, Covering 700+ Tables and 1,700+ Figures for the Gift Card Market

Key Attributes:

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/5k7gsg

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