Primerica Reports Fourth Quarter 2025 Results
DULUTH, Ga.--( BUSINESS WIRE)--Primerica, Inc. (NYSE: PRI) reported financial results for the quarter ended December 31, 2025. Total revenues were $853.7 million, an increase of 8% from the fourth quarter of 2024. Net income of $197.0 million increased 18% when compared to net income from continuing operations in the prior year period, while net earnings per diluted share of $6.13 increased 23% compared to net earnings per diluted share from continuing operations in the prior year period.
Adjusted operating revenues of $853.5 million increased 8% compared to the fourth quarter of 2024. Adjusted net operating income of $196.9 million increased 16%, while adjusted operating earnings per diluted share of $6.13 grew 22% compared to the prior year period.
Comparing financial results for the full year, net income of $751.2 million in 2025 increased 4% compared to net income from continuing operations in 2024, while net earnings per diluted share of $22.91 in 2025 increased 9% compared to net earnings per diluted share from continuing operations in 2024. Adjusted net operating income of $751.4 million in 2025 increased 10% compared to 2024, while adjusted operating earnings per diluted share of $22.92 in 2025 increased 16% compared to 2024.
Fourth quarter results were driven by record ISP sales and rising client asset values, supported by favorable equity market performance. The Term Life segment also saw continued earnings growth.
“I am pleased with our 2025 financial results, which reflected the complementary balance of our business model. The Term Life business continues to provide stability through its large in-force block of business, while the Investment and Savings Products business is increasingly driving growth,” said Glenn Williams, Chief Executive Officer of Primerica, Inc. “At the core of our success is the strength of our sales force and their continued commitment to serving middle-income families.”
Fourth Quarter Distribution & Segment Results
Distribution Results
Q4 2025
Q4 2024
% Change
Life-Licensed Sales Force
151,524
151,611
*
Recruits
75,369
95,497
(21
)%
New Life-Licensed Representatives
10,998
14,620
(25
)%
Life Insurance Policies Issued
76,143
89,664
(15
)%
Life Productivity (1)
0.17
0.20
*
Issued Term Life Face Amount ($ billions) (2)
$
26.1
$
29.6
(12
)%
ISP Product Sales ($ billions)
$
4.1
$
3.3
24
%
Average Client Asset Values ($ billions)
$
128.2
$
112.3
14
%
Closed U.S. Mortgage Volume ($ million brokered)
$
130.9
$
121.0
8
%
(1)
Life productivity equals the average monthly policies issued divided by the average number of life insurance licensed representatives.
(2)
Includes face amount on issued term life policies, additional riders added to existing policies, and face increases under increasing benefit riders.
Segment Results
Q4 2025
Q4 2024
% Change
($ in thousands)
Adjusted Operating Revenues:
Term Life Insurance
$
456,832
$
450,578
1
%
Investment and Savings Products
340,335
286,048
19
%
Corporate and Other Distributed Products (1)
56,341
53,508
5
%
Total adjusted operating revenues (1)
$
853,508
$
790,134
8
%
Adjusted Operating Income (Loss) before
income taxes:
Term Life Insurance
$
146,578
$
139,541
5
%
Investment and Savings Products
100,608
81,988
23
%
Corporate and Other Distributed Products (1)
(288
)
(993
)
71
%
Total adjusted operating income before income taxes (1)
$
246,898
$
220,536
12
%
(1)
See the Non-GAAP Financial Measures section and the Adjusted Operating Results reconciliation tables at the end of this release for additional information.
Life Insurance Licensed Sales Force
The Company’s life licensed sales force ended the fourth quarter of 2025 largely unchanged from year-end 2024 at 151,524 representatives. While recruiting and new licenses were lower than the prior year quarter, we recruited a total of 75,369 individuals and 10,998 new representatives obtained their life insurance licenses, demonstrating the continued interest in the Primerica opportunity and our commitment to helping families achieve financial independence.
Term Life Insurance
The number of new life insurance policies issued during the fourth quarter decreased 15% year-over-year. Productivity as measured by the average monthly rate of new policies issued per life-licensed independent sales representative was 0.17. The Company continues to support the sales force with training designed to help representatives guide clients in understanding and prioritizing their financial needs.
Fourth quarter revenues of $456.8 million increased 1% compared to the prior year period, while pre-tax operating income of $146.6 million increased 5%. The benefits and claims ratio was 57.8% compared to 58.6% in the prior year period. Excluding the $5.2 million remeasurement gain recognized in the current year period and the $1.5 million remeasurement loss recognized in the prior year period, the benefits and claims ratio was largely consistent year over year. The DAC amortization and insurance commissions ratio remained stable at 12.2%, while the insurance expense ratio at 8.5% was up modestly compared to 8.0% in the prior year period. The Term Life operating margin was 21.5%, up modestly compared to 21.3% in the prior year period.
Investment and Savings Products
During the fourth quarter of 2025, total product sales were $4.1 billion, a new Company record and a 24% increase compared to the prior year period. Strong demand across all major product lines supported sales growth, while favorable equity market performance led to a 15% increase in client asset values year-over-year. Net inflows during the fourth quarter of 2025 were $325 million.
Fourth quarter revenues of $340.3 million increased 19% year-over-year, while income before income taxes of $100.6 million increased 23%. Growth in sales-based commission revenues modestly outpaced revenue-generating sales due to the continued strong demand for variable annuities. Asset-based commission revenues grew 21%, supported by a favorable mix-shift toward U.S. managed accounts and Canadian mutual funds sold under the principal distributor model, compared to a 14% increase in average client asset values. Sales-based and asset-based commission expenses grew in line with related revenues.
Corporate and Other Distributed Products
During the fourth quarter of 2025, the segment recorded a pre-tax adjusted operating loss of $0.3 million compared to a pre-tax adjusted operating loss of $1.0 million in the prior year period. Adjusted net investment income increased $3.6 million compared to the prior year period largely due to the continued growth of the invested asset portfolio.
Taxes
The effective income tax rate was 20.2% during the fourth quarter of 2025 compared to the effective income tax rate from continuing operations of 23.3% in the fourth quarter of 2024. During the fourth quarter of 2025, we recognized an income tax benefit of $7.4 million, or $0.23 per diluted share, from the purchase of transferable federal income tax credits. Excluding the impact from these credits, our effective income tax rate was 23.3%.
Capital
During the fourth quarter, the Company repurchased $74.0 million of its common stock, completing the Board of Directors' authorization to repurchase $450 million of common stock during 2025. The Board of Directors authorized a new $475 million share repurchase program to occur through December 31, 2026. In addition, the Board of Directors approved a 15% increase to our first quarter dividend, now at $1.20 per share and payable on March 13, 2026 to stockholders of record on February 23, 2026. Primerica Life Insurance Company’s statutory risk-based capital (RBC) ratio was estimated to be 455% as of December 31, 2025.
Non-GAAP Financial Measures
In addition to reporting financial results in accordance with U.S. generally accepted accounting principles (GAAP), the Company presents certain non-GAAP financial measures. Specifically, the Company presents adjusted direct premiums, other ceded premiums, adjusted operating revenues, adjusted operating income before income taxes, adjusted net operating income, diluted adjusted operating earnings per share and adjusted stockholders' equity.
Adjusted direct premiums and other ceded premiums are net of amounts ceded under coinsurance transactions that were executed concurrent with our initial public offering (the IPO coinsurance transactions) for all periods presented. We exclude amounts ceded under the IPO coinsurance transactions in measuring adjusted direct premiums and other ceded premiums to present meaningful comparisons of the actual premiums economically maintained by the Company. Amounts ceded under the IPO coinsurance transactions will continue to decline over time as policies terminate within this block of business.
Adjusted operating revenues, adjusted operating income before income taxes, adjusted net operating income and diluted adjusted operating earnings per share exclude the impact of investment gains (losses), including credit impairments, and fair value mark-to-market (MTM) investment adjustments for all periods presented. We exclude investment gains (losses), including credit impairments, and MTM investment adjustments in measuring these non-GAAP financial measures to eliminate period-over-period fluctuations that may obscure comparisons of operating results due to items such as the timing of recognizing gains (losses) and market pricing variations prior to an invested asset’s maturity or sale that are not directly associated with the Company’s insurance operations. Also excluded from these non-GAAP financial measures is the receipt of insurance proceeds in the second quarter of 2024 under a Representation and Warranty policy purchased in connection with the 2021 acquisition of e-TeleQuote Insurance, Inc. and subsidiaries (e-TeleQuote). We exclude this gain from our non-GAAP financial measures as it represents a non-recurring item that causes incomparability in the Company’s results.
Adjusted operating income before taxes, adjusted net operating income and diluted adjusted operating earnings per share also exclude corporate restructuring and related charges in 2024 associated with the decision to exit the senior health business. We exclude these items from our non-GAAP financial measures as they are not useful in evaluating the Company’s ongoing operations.
Adjusted net operating income and diluted adjusted operating earnings per share also exclude the tax effect of pre-tax operating adjustments and the valuation allowance recognized in the second quarter of 2024 for e-TeleQuote’s state net operating losses (NOLs), which is required to be reported in income taxes from continuing operations. We exclude these items from our non-GAAP financial measures as they represent the tax effect of pre-tax operating adjustments and/or non-recurring items that will cause incomparability between period-over-period results.
Adjusted stockholders’ equity excludes the impact of net unrealized investment gains (losses) recorded in accumulated other comprehensive income (loss) for all periods presented. We exclude unrealized investment gains (losses) in measuring adjusted stockholders’ equity as unrealized gains (losses) from the Company’s available-for-sale securities are largely caused by market movements in interest rates and credit spreads that do not necessarily correlate with the cash flows we will ultimately realize when an available-for-sale security matures or is sold. Adjusted stockholders’ equity also excludes the difference in future policy benefits calculated using the current discount rate and future policy benefits calculated using the locked-in discount rate at contract issuance recognized in accumulated other comprehensive income (loss). We exclude the impact from the difference in the discount rate in measuring adjusted stockholders' equity as such difference is caused by market movements in interest rates that are not permanent and may not align with the cash flows we will ultimately incur when policy benefits are settled.
Our definitions of these non-GAAP financial measures may differ from the definitions of similar measures used by other companies. Management uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company’s performance. Furthermore, management believes that these non-GAAP financial measures may provide users with additional meaningful comparisons between current results and results of prior periods as they are expected to be reflective of the core ongoing business. These measures have limitations and users should not consider them in isolation or as a substitute for analysis of the Company’s results as reported under GAAP. Reconciliations of GAAP to non-GAAP financial measures are attached to this release.
Earnings Webcast Information
Primerica will hold a webcast on Thursday, February 12, 2026, at 10:00 a.m. (ET), to discuss the quarter’s results. To access the webcast, go to https://investors.primerica.com at least 15 minutes prior to the event to register, download and install any necessary software. A replay of the call will be available for approximately 30 days. This release and a detailed financial supplement will be posted on Primerica’s website.
Forward-Looking Statements
Except for historical information contained in this press release, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements contain known and unknown risks and uncertainties that may cause our actual results in future periods to differ materially from anticipated or projected results. Those risks and uncertainties include, among others, our failure to continue to attract and license new recruits, retain independent sales representatives or license or maintain the licensing of independent sales representatives; laws or regulations that could apply to our distribution model, which could require us to modify our distribution structure; changes to the independent contractor status of sales representatives; our or independent sales representatives’ violation of or non-compliance with laws and regulations; litigation and regulatory investigations and actions concerning us or independent sales representatives; differences between our actual experience and our expectations regarding mortality, persistency, disability or insurance as reflected in the pricing for our insurance policies; changes in federal, state and provincial legislation or regulation that affects our insurance, investment product and mortgage businesses; our failure to meet regulatory capital ratios or other minimum capital and surplus requirements; a significant downgrade by a ratings organization; the failure of our reinsurers or reserve financing counterparties to perform their obligations; the failure of our investment products to remain competitive with other investment options or the loss of our relationship with one or more of the companies whose investment products we provide; heightened standards of conduct or more stringent licensing requirements for independent sales representatives; inadequate policies and procedures regarding suitability review of client transactions; revocation of our subsidiary’s status as a non-bank custodian; a significant change to or disruption in the mortgage lenders’ mortgage businesses or an inability of the mortgage lenders to satisfy their contractual obligations to us; changes in prevailing mortgage interest rates or U.S. monetary policies that affect mortgage interest rates; economic downcycles that impact our business, financial condition and results of operations; major public health pandemics, epidemics or outbreaks or other catastrophic events; the failure of our or a third-party partner’s information technology systems, breach of our information security, failure of our business continuity plan or the loss of the Internet; any failure to protect the confidentiality of client information; the current legislative and regulatory climate with regard to privacy and cybersecurity; cyber-attack(s), security breaches; the effects of credit deterioration and interest rate fluctuations on our invested asset portfolio and other assets; incorrectly valuing our investments; changes in accounting standards may impact how we record and report our financial condition and results of operations; the inability of our subsidiaries to pay dividends or make distributions; laws and regulations in the U.S. and Canada, executive branch actions, orders and policies, judicial rulings and decisions by public officials impacting our business; the legislative and regulatory environment regarding climate change; litigation and regulatory investigations and actions; a significant change in the competitive environment in which we operate; the loss of key personnel or sales force leaders; the efficiency and success of business initiatives to enhance our technology, products and services; inability to effectively execute our corporate strategy; and fluctuations in the market price of our common stock or Canadian currency exchange rates. These and other risks and uncertainties affecting us are more fully described in our filings with the Securities and Exchange Commission, which are available in the "Investor Relations" section of our website at https://investors.primerica.com. Primerica assumes no duty to update its forward-looking statements as of any future date.
About Primerica, Inc.
Primerica, Inc., headquartered in Duluth, GA, is a leading provider of financial products and services to middle-income households in North America. Independent licensed representatives educate Primerica clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, which we underwrite, and mutual funds, annuities and other financial products, which we distribute primarily on behalf of third parties. We insured over 5.5 million lives and had approximately 3.1 million client investment accounts on December 31, 2025. Primerica, through its insurance company subsidiaries, was the #3 issuer of Term Life insurance coverage in the United States and Canada in 2024. Primerica stock is included in the S&P MidCap 400 and the Russell 1000 stock indices and is traded on The New York Stock Exchange under the symbol “PRI”.
PRIMERICA, INC. AND SUBSIDIARIES
Condensed Consolidated Balance Sheets
December 31, 2025
December 31, 2024
(In thousands)
Assets
Investments:
Fixed-maturity securities available-for-sale, at fair value
$
3,265,246
$
2,946,126
Fixed-maturity security held-to-maturity, at amortized cost
1,175,380
1,303,880
Equity securities, at fair value
26,433
27,144
Trading securities, at fair value
12,801
3,011
Policy loans and other invested assets
56,233
50,881
Total investments
4,536,093
4,331,042
Cash and cash equivalents
756,227
687,821
Accrued investment income
30,122
28,100
Reinsurance recoverables
2,564,952
2,744,165
Deferred policy acquisition costs, net
3,915,998
3,680,430
Agent balances, due premiums and other receivables
275,171
282,607
Intangible asset
45,275
45,275
Income taxes
177,302
122,664
Operating lease right-of-use assets
41,900
47,023
Other assets
387,776
403,608
Separate account assets
2,281,520
2,209,287
Total assets
$
15,012,336
$
14,582,022
Liabilities and stockholders' equity
Liabilities:
Future policy benefits
$
6,818,179
$
6,503,064
Unearned and advance premiums
15,521
15,606
Policy claims and other benefits payable
495,356
488,350
Other policyholders' funds
356,427
402,323
Note payable
595,315
594,512
Surplus note
1,175,119
1,303,556
Income taxes
147,960
115,611
Operating lease liabilities
49,565
55,478
Other liabilities
546,596
549,160
Payable under securities lending
84,876
86,034
Separate account liabilities
2,281,520
2,209,287
Total liabilities
12,566,434
12,322,981
Stockholders' equity:
Common stock
318
334
Retained earnings
2,416,149
2,231,483
Accumulated other comprehensive income (loss), net of income tax:
Effect of change in discount rate assumptions on the liability for future policy benefits
134,594
224,833
Unrealized foreign currency translation gains (losses)
(15,836
)
(34,767
)
Net unrealized gains (losses) on available-for-sale securities
(89,323
)
(162,842
)
Total stockholders' equity
2,445,902
2,259,041
Total liabilities and stockholders' equity
$
15,012,336
$
14,582,022
PRIMERICA, INC. AND SUBSIDIARIES
Condensed Consolidated Statements of Income
(Unaudited)
Three months ended December 31,
2025
2024
(In thousands, except per-share amounts)
Revenues:
Direct premiums
$
869,030
$
854,748
Ceded premiums
(420,843
)
(414,463
)
Net premiums
448,187
440,285
Commissions and fees
347,386
293,850
Net investment income
42,122
38,134
Investment gains (losses)
641
(1,179
)
Other, net
15,347
17,019
Total revenues
853,683
788,109
Benefits and expenses:
Benefits and claims
166,420
167,449
Future policy benefits remeasurement (gain) loss
(5,107
)
1,374
Amortization of deferred policy acquisition costs
82,813
76,905
Sales commissions
187,823
157,703
Insurance expenses
70,168
66,256
Insurance commissions
5,621
7,795
Interest expense
5,968
6,070
Other operating expenses
92,904
86,046
Total benefits and expenses
606,610
569,598
Income from continuing operations before income taxes
247,073
218,511
Income taxes from continuing operations
50,027
50,835
Income from continuing operations
197,046
167,676
Loss from discontinued operations, net of income tax
-
(606
)
Net income
$
197,046
$
167,070
Basic earnings per share:
Continuing operations
$
6.14
$
4.99
Discontinued operations
-
(0.02
)
Basic earnings per share
$
6.14
$
4.97
Diluted earnings per share:
Continuing operations
$
6.13
$
4.98
Discontinued operations
-
(0.02
)
Diluted earnings per share
$
6.13
$
4.96
Weighted-average shares used in computing earnings per share:
Basic
31,979
33,482
Diluted
32,032
33,541
PRIMERICA, INC. AND SUBSIDIARIES
Condensed Consolidated Statements of Income
(Unaudited)
Year ended December 31,
2025
2024
(In thousands, except per-share amounts)
Revenues:
Direct premiums
$
3,462,780
$
3,393,604
Ceded premiums
(1,678,877
)
(1,664,433
)
Net premiums
1,783,903
1,729,171
Commissions and fees
1,275,864
1,082,889
Net investment income
167,152
155,501
Investment gains (losses)
(816
)
2,236
Other, net
65,610
119,346
Total revenues
3,291,713
3,089,143
Benefits and expenses:
Benefits and claims
665,927
648,163
Future policy benefits remeasurement (gain) loss
(37,389
)
(25,920
)
Amortization of deferred policy acquisition costs
322,903
298,136
Sales commissions
686,920
573,249
Insurance expenses
263,467
255,619
Insurance commissions
22,995
32,008
Interest expense
23,958
25,034
Other operating expenses
368,368
343,607
Total benefits and expenses
2,317,149
2,149,896
Income from continuing operations before income taxes
974,564
939,247
Income taxes from continuing operations
223,330
219,118
Income from continuing operations
751,234
720,129
Loss from discontinued operations, net of income tax
-
(249,611
)
Net income
$
751,234
$
470,518
Basic earnings per share:
Continuing operations
$
22.95
$
21.02
Discontinued operations
-
(7.29
)
Basic earnings per share
$
22.95
$
13.73
Diluted earnings per share:
Continuing operations
$
22.91
$
20.99
Discontinued operations
-
(7.28
)
Diluted earnings per share
$
22.91
$
13.71
Weighted-average shares used in computing earnings per share:
Basic
32,632
34,142
Diluted
32,680
34,199
PRIMERICA, INC. AND SUBSIDIARIES
Consolidated Adjusted Operating Results Reconciliation
(Unaudited)
Three months ended December 31,
2025
2024
% Change
(In thousands, except per-share amounts)
Total revenues
$
853,683
$
788,109
8
%
Less: Investment (losses) gains
641
(1,179
)
Less: 10% deposit asset MTM included in NII
(466
)
(846
)
Adjusted operating revenues
$
853,508
$
790,134
8
%
Income from continuing operations before income taxes
$
247,073
$
218,511
13
%
Less: Investment (losses) gains
641
(1,179
)
Less: 10% deposit asset MTM included in NII
(466
)
(846
)
Adjusted operating income before income taxes
$
246,898
$
220,536
12
%
Income from continuing operations
$
197,046
$
167,676
18
%
Less: Investment (losses) gains
641
(1,179
)
Less: 10% deposit asset MTM included in NII
(466
)
(846
)
Less: Tax impact of preceding items
(35
)
471
Adjusted net operating income
$
196,906
$
169,230
16
%
Diluted earnings per share from continuing operations
$
6.13
$
4.98
23
%
Less: Net after-tax impact of operating adjustments
-
(0.05
)
Diluted adjusted operating earnings per share
$
6.13
$
5.03
22
%
PRIMERICA, INC. AND SUBSIDIARIES
Consolidated Adjusted Operating Results Reconciliation
(Unaudited)
Year ended December 31,
2025
2024
% Change
(In thousands, except per-share amounts)
Total revenues
$
3,291,713
$
3,089,143
7
%
Less: Investment (losses) gains
(816
)
2,236
Less: 10% deposit asset MTM included in NII
567
1,037
Less: Insurance claim proceeds
-
50,000
Adjusted operating revenues
$
3,291,962
$
3,035,870
8
%
Income from continuing operations before income taxes
$
974,564
$
939,247
4
%
Less: Investment (losses) gains
(816
)
2,236
Less: 10% deposit asset MTM included in NII
567
1,037
Less Insurance proceeds
-
50,000
Less: Restructuring costs
-
(2,837
)
Adjusted operating income before income taxes
$
974,813
$
888,811
10
%
Income from continuing operations
$
751,234
$
720,129
4
%
Less: Investment (losses) gains
(816
)
2,236
Less: 10% deposit asset MTM included in NII
567
1,037
Less: Insurance claims proceeds
-
50,000
Less: Restructuring costs
-
(2,837
)
Less: Tax impact of preceding items
71
(123
)
Less: Valuation allowance on Senior Health NOLs
-
(11,080
)
Adjusted net operating income
$
751,412
$
680,896
10
%
Diluted earnings per share from continuing operations
$
22.91
$
20.99
9
%
Less: Net after-tax impact of operating adjustments
(0.01
)
1.15
Diluted adjusted operating earnings per share
$
22.92
$
19.84
16
%
TERM LIFE INSURANCE SEGMENT
Adjusted Premiums Reconciliation
(Unaudited)
Three months ended December 31,
2025
2024
% Change
(In thousands)
Direct premiums
$
865,138
$
850,667
2
%
Less: Premiums ceded to IPO coinsurers
183,123
195,039
Adjusted direct premiums
682,015
655,628
4
%
Ceded premiums
(419,273
)
(412,916
)
Less: Premiums ceded to IPO coinsurers
(183,123
)
(195,039
)
Other ceded premiums
(236,150
)
(217,877
)
Net premiums
$
445,865
$
437,751
2
%
CORPORATE AND OTHER DISTRIBUTED PRODUCTS SEGMENT
Adjusted Operating Results Reconciliation
(Unaudited)
Three months ended December 31,
2025
2024
% Change
(In thousands)
Total revenues
$
56,516
$
51,483
10
%
Less: Investment gains (losses)
641
(1,179
)
Less: 10% deposit asset MTM included in NII
(466
)
(846
)
Adjusted operating revenues
$
56,341
$
53,508
5
%
Income (loss) before income taxes
$
(113
)
$
(3,018
)
96
%
Less: Investment gains (losses)
641
(1,179
)
Less: 10% deposit asset MTM included in NII
(466
)
(846
)
Adjusted operating income (loss) before income taxes
$
(288
)
$
(993
)
71
%
PRIMERICA, INC. AND SUBSIDIARIES
Adjusted Stockholders' Equity Reconciliation
(Unaudited)
December 31, 2025
December 31, 2024
% Change
(In thousands)
Stockholders' equity
$
2,445,902
$
2,259,041
8
%
Less: Net unrealized gains (losses)
(89,323
)
(162,842
)
Less: Effect of change in discount rate assumptions on the liability for future policy benefits
134,594
224,833
Adjusted stockholders' equity
$
2,400,631
$
2,197,050
9
%