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Global Handheld & Point-of-Care Ultrasound (POCUS) Market Report 2026: Forecasts to 2035 | AI Guidance, Subscriptions, and Enterprise Fleets Drive Recurring Revenue

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BFLY Butterfly Network is mentioned as a company spotlighted in a market report on handheld and point-of-care ultrasound (POCUS). The article does not provide specific sentiment towards the company's performance or future prospects. GEHC GE HealthCare is listed as a company featured in a market report concerning the POCUS market. The article does not offer any specific positive or negative sentiment regarding GE HealthCare's position or performance within this market.

Global Handheld & Point-of-Care Ultrasound (POCUS) Market Report 2026: Forecasts to 2035 | AI Guidance, Subscriptions, and Enterprise Fleets Drive Recurring Revenue Dublin, Oct. 21, 2026 (GLOBE NEWSWIRE) -- "Handheld & Point-of-Care Ultrasound (POCUS) Market Report 2026: Forecasts to 2035, Decentralization Economics & Competitive Landscape" has been added to ResearchAndMarkets.com's offering.

The report analyzes the global handheld and point-of-care ultrasound (POCUS) market from 2024 through 2035, combining handheld ultrasound hardware with emergency and critical care applications. This approach reflects the continued expansion of ultrasound scanning across hospitals, ambulatory networks, clinics, remote settings and other distributed care environments.

Market outlook

Handheld ultrasound shipments are forecast to grow significantly faster than hardware revenue as device prices decline and adoption broadens. As a result, long-term commercial value is expected to shift toward memberships, cloud services, AI guidance, software, fleet governance and other recurring revenue opportunities. Market leadership will increasingly depend on the ability to make distributed scanning documented, credentialed, clinically integrated and billable.

The analysis addresses major strategic questions affecting the handheld ultrasound and POCUS market, including:

Market coverage and forecast

The segment includes handheld, pocket and app-driven ultrasound platforms, with compact consoles and home-use prenatal ultrasound assessed as adjacent categories. Market figures reconcile with the analyst's ultrasound core model finalized in April 2026 and include an updated assessment through June 2026.

The report provides revenue forecasts, shipment share, implied device pricing and installed-base analysis for 2024A-2035E. It also evaluates five regions and the eight largest country markets, enabling comparison of geographic demand, commercial value and adoption patterns.

Key handheld ultrasound market trends

Competitive landscape

The competitive assessment uses directional share bands, a price-versus-depth positioning map and three market sub-lanes: enterprise platforms, specialist premium products, and home-use or pathway-linked handheld solutions. Company spotlights cover Butterfly Network, GE HealthCare, Clarius Mobile Health, Exo, Mindray, Philips, EchoNous and Pulsenmore, alongside an assessment of the value tier.

Adoption, economics and strategic insights

The report examines demand pools, operating models, T-DIC technology transitions, the AI-capability mix, and US billing and credentialing requirements. It also analyzes purchasing models and a six-layer attach stack to show how software, services and recurring commercial layers can generate value from the expanding installed base.

Additional coverage includes counter-theses, stakeholder actions and market signals to monitor over the next 12-24 months. By connecting shipment growth with installed-base expansion and recurring attach opportunities, the analysis provides a broader view of market economics than device revenue alone.

Intended audience

The findings use the same underlying model that supports Markintel ultrasound Horizon research, providing healthcare technology companies, investors and providers with a structured outlook on handheld ultrasound adoption, competitive positioning and long-term revenue opportunities.

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/p053h9

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