Similarweb Fall 2025 Updates Double Down on Data-Driven AI to Give Businesses a Competitive Edge

TEL AVIV, Israel--( BUSINESS WIRE)--Similarweb (NYSE: SMWB) today announced a major expansion of its Generative AI intelligence capabilities giving businesses the ability to track, benchmark, and improve brand performance in AI search and chatbot answers. As generative AI engines rapidly become the new discovery channel, Similarweb’s latest tools help companies understand where and how they appear in AI-generated responses and how that visibility compares to a brand’s competitive set. Going beyond a passive understanding, businesses can leverage Similarweb AI analytics and agents to make faster, more data-driven decisions and maintain a competitive edge.

“As digital ecosystems evolve, decision-makers need data-driven clarity they can trust,” said Benjamin Seror, Cofounder and Chief Product Officer of Similarweb. “With this launch, we are deepening the connection between AI and data to help our customers an

The Fall 2025 update includes new and enhanced features of Similarweb Web Intelligence, App Intelligence, Generative AI Intelligence, Shopper Intelligence, Sales Intelligence, and Data-as-a-Service (DaaS) solutions, all powered by Similarweb’s enterprise-grade digital data. Knowing that AI is only as powerful as the data that fuels it, Similarweb injects high-quality data about the digital world into agents for specific analysis and planning tasks. Enterprise customers can tap that same data to inform their own AI-powered applications with digital marketing trends and competitive intelligence.

The most significant upgrades are:

Additional improvements by product line, many of which also incorporate AI, include:

Customer Testimonial

“The new GenAI Intelligence tools from Similarweb provide a valuable source of insights for our marketplace. Thanks to them, our team is able to benchmark against the competition and better understand our traffic share in AI platforms (such as Gemini, ChatGPT, Perplexity, Claude, etc.),” said Piotr Szpakiewicz, SEO expert and Growth Leader at Displate. “The AI Brand Visibility module allows me to evaluate our current brand visibility and mention share, but more importantly, it gives us a glimpse into users’ prompts. With this AI tracking setup, we are able to understand how our Tech & Content SEO and GEO efforts translate into results, and which particular prompt mentioned our brand and where we are cited as a source.”

About Similarweb

Similarweb powers businesses to win their markets with the leading Digital Data. By providing essential web and app data, Gen AI analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.

Fall Update available here: https://www.similarweb.com/corp/seasonal-launch-fall-2025/

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