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M•A•C VIVA GLAM RELEASES SECOND ANNUAL IMPACT REPORT

prnewswire.com
EL The article discusses M.A.C Cosmetics' VIVA GLAM initiative, which is part of The Estée Lauder Companies. While the initiative itself is positive, the article focuses on charitable donations and impact rather than direct financial performance or stock outlook for EL. The mention of continued support and raising funds suggests ongoing business activity.

$4.5 Million Donated in FY25 to Advance Sexual, Gender, Racial and Environmental Equality

NEW YORK, Feb. 10, 2026 /PRNewswire/ -- M•A•C Cosmetics today released its second annual VIVA GLAM Impact Report detailing $4.5 million USD in FY25 grants to 64 nonprofit organizations advancing the VIVA GLAM Mission of sexual, racial, gender and environmental equality worldwide.

M•A•C VIVA GLAM raises funds through the sale of its iconic VIVA GLAM lipsticks, with 100 percent of the selling price donated to nonprofit partners advancing equality worldwide. To date, VIVA GLAM has raised more than $540 million USD, helping to serve over 60 million people across 92 countries. In FY25, VIVA GLAM grants supported essential programs providing HIV prevention and care, LGBTQIA+ youth support, maternal and perinatal health services, racial justice initiatives, and environmental sustainability efforts.

"The purchase of a single VIVA GLAM lipstick has the power to change a life, and this report is a testament to that profound impact," said Lisa Sequino, President, Global Makeup Brand Cluster, The Estée Lauder Companies. "With the continued support of our global community, we're well on our way to raising our next half a billion dollars for our mission of equality worldwide."

The Impact Report spotlights how sales of VIVA GLAM Lipsticks directly give back to organizations advancing equality around the globe.

Sexual Equality

Gender Equality:

Racial Equality:

Environmental Equality:

Beyond its global nonprofit partnerships, VIVA GLAM is powered by M•A•C employees and Artists around the world actively bringing the mission to life through volunteerism, local community activations, in-store storytelling, and year-round advocacy that turns purpose into everyday action.

For more information about M•A•C VIVA GLAM and to view the full Impact Report, visit: https://www.maccosmetics.com/media/export/cms/collections/vivaglam/FY26_Viva_Glam_ImpactReport.pdf.

ABOUT M•A•C VIVA GLAM:

Founded in 1994, M•A•C VIVA GLAM donates 100% of the selling price of VIVA GLAM lipsticks to charitable partners worldwide working to advance its mission of sexual, gender, racial and environmental equality. To date, M•A•C VIVA GLAM has raised more than $540 million USD, supporting over 60 million people across 92 countries, making it the largest charitable initiative in the beauty industry. To learn more about M•A•C VIVA GLAM, visit maccosmetics.com/vivaglam.

ABOUT M•A•C COSMETICS:

M•A•C (Make-up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada over 40 years ago, the brand's popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers, and journalists around the world. M•A•C is now sold in over 130 countries/territories worldwide. Follow M•A•C on Instagram, TikTok, X, Snapchat and Threads (@MACcosmetics); become a M•A•C fan on Facebook ( facebook.com/maccosmetics); and watch M•A•C videos on YouTube ( youtube.com/maccosmetics). For a M•A•C location near you, visit maccosmetics.com.

SOURCE MAC Cosmetics