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U.S. Tire Manufacturers Association Kicks Off National Tire Safety Week 2026: June 29 – July 4

businesswire.com
GT The article mentions Goodyear as a member of the U.S. Tire Manufacturers Association (USTMA) and its participation in National Tire Safety Week. The sentiment is neutral as it's a general industry announcement. BR Bridgestone Americas is listed as a member of USTMA participating in National Tire Safety Week. The mention is part of a general industry announcement, thus the sentiment is neutral.

U.S. Tire Manufacturers Association Kicks Off National Tire Safety Week 2026: June 29 – July 4 WASHINGTON--( BUSINESS WIRE)--The U.S. Tire Manufacturers Association (USTMA), representing manufacturers that produce tires in the United States, today launched National Tire Safety Week 2026, an annual weeklong public education campaign reminding drivers that tires play a critical role in vehicle safety and should be checked regularly as part of routine maintenance. Running June 29 through July 4, this year’s campaign carries the theme “Driving Safety, Full Circle” and kicks off a new USTMA storytelling platform, dedicated to the everyday value of tires to American life.

National Tire Safety Week is our reminder that caring for our tires is simple and essential, and that behind every safe mile is an industry working to make mobility safer, smarter and more dependable.

“Every drive home, every family road trip, every race to an emergency by a first responder happens on tires,” said Anne Forristall Luke, USTMA president and CEO. “Proper tire maintenance plays a critical role in safety on the road, and we must all do our part to protect the people and moments we value most. National Tire Safety Week is our reminder that caring for our tires is simple and essential, and that behind every safe mile is an industry working to make mobility safer, smarter and more dependable.”

Putting You in the Driver’s Seat

This year, USTMA is telling that story through Full Circle Moments, a series of short, safety-themed videos capturing the ordinary scenes in American life made possible by tires. The series opens with a newborn’s first ride home from the hospital, and highlights the crucial role of tires through five everyday moments:

The full series is available throughout the week on USTMA’s National Tire Safety Week landing page and across the Association’s social channels.

The campaign also gives drivers a simple way to act. USTMA and its members encourage motorists to remember their “P.A.R.T.” – Pressure, Alignment, Rotation, and Tread, and to check all four at least once a month and before long summer trips. A few minutes in the driveway can prevent problems on the highway.

The Bigger Story Behind Every Tire

National Tire Safety Week also marks the public debut of Full Circle, a new storytelling platform that highlights the ways in which American life and commerce are unthinkable without tires. Organized around five pillars – safety, sustainability, innovation, economic impact and advocacy – Full Circle shares proof-based stories of an industry committed to dependable mobility and continuous progress, from tires that get families home safely every day to the work underway to give every tire a productive second life. Explore the platform at www.ustires.org/fullcircle.

“Tires are essential to nearly every part of modern life, yet they’re easy to take for granted,” said Luke. “Full Circle embodies the depth of our industry’s commitment to the communities we serve. It’s a story of an industry committed to continuous progress with safety at the forefront, and we’re proud to keep driving it forward.”

National Tire Safety Week is an industry-led initiative supported by USTMA members: Bridgestone Americas, Inc.; Continental Tire the Americas, LLC; Giti Tire (USA) Ltd.; The Goodyear Tire & Rubber Company; Hankook Tire America Corp.; Kumho Tire U.S.A., Inc.; Michelin North America, Inc.; Nokian Tyres, Inc.; Pirelli Tire LLC; Toyo Tire Holdings of Americas Inc.; and Yokohama Tire Corporation.

For educational tire safety materials, visit www.ustires.org/national-tire-safety-week.

About USTMA

The U.S. Tire Manufacturers Association is the national trade association representing tire manufacturers that produce tires in the United States. Our 11 member companies operate 55 tire-related manufacturing facilities in 16 states. U.S. tire manufacturing has an annual economic footprint of $259.5 billion and is responsible for more than 329,527 U.S. jobs in manufacturing, distribution and retailing. The industry supports more than 606,477 additional U.S. jobs in supplier and induced activities, totaling more than 936,004 jobs nationwide. USTMA advances a sustainable tire manufacturing industry through thought leadership and a commitment to science based public policy advocacy. Our member company tires make mobility possible. USTMA members are committed to continuous improvement of the performance of our products, worker and consumer safety and environmental stewardship. For more information, visit www.USTires.org and follow us on Twitter/X @USTires.