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LeadingResponse Expands Its Growth Marketing Team, Appoints Michelle Rainbow as SVP of Growth Marketing

businesswire.com
PG Mentioned as a past client of Michelle Rainbow, indicating her experience in marketing for large corporations. No direct impact on P&G's current operations or stock. DIS Mentioned as a past client of Michelle Rainbow, indicating her experience in marketing for large corporations. No direct impact on Disney's current operations or stock. CMCSA Mentioned as a past client of Michelle Rainbow, indicating her experience in marketing for large corporations. No direct impact on Comcast's current operations or stock. KO Mentioned as a past client of Michelle Rainbow, indicating her experience in marketing for large corporations. No direct impact on Coca-Cola's current operations or stock.

TAMPA, Fla.--( BUSINESS WIRE)--LeadingResponse, the leader in consumer engagement, today announced a major expansion to its Growth Marketing Team, reinforcing its commitment to innovation, performance, and measurable client growth. As part of this evolution, Michelle Rainbow has been named Senior Vice President of Growth Marketing, where she will lead strategy across consumer acquisition, conversion optimization, analytics, and lifecycle marketing.

Rainbow brings more than 20 years of experience in performance and growth marketing, with a background spanning agency leadership and consulting roles. She has worked with Fortune 100 organizations including Procter & Gamble, Reckitt, Disney, Comcast, and Coca-Cola, advising on media investment, audience strategy, and marketing efficiency across highly competitive, regulated categories. At LeadingResponse, she will focus on accelerating innovation across media and analytics and strengthening collaboration between marketing, technology, and sales to drive improved outcomes at scale.

“Our Growth Marketing Team is a critical investment in how we help clients grow more efficiently and predictably,” said Steve Roe, Chief Executive Officer at LeadingResponse. “Michelle’s leadership, paired with this expanded team, positions us to deliver even stronger performance for our clients.”

"I’m excited to lead a team committed to maximizing performance at every stage of the consumer journey,” said Rainbow, Senior Vice President, Growth Marketing. “By integrating data, media, and technology, we’ll help our clients achieve stronger, more predictable growth."

In addition to Rainbow’s appointment, LeadingResponse has added three senior leaders to the team:

Together, the expanded Growth Marketing Team will focus on advancing full-funnel performance, improving marketing efficiency, and delivering greater visibility into ROI for LeadingResponse’s clients.

About LeadingResponse

LeadingResponse, the premier provider of customer acquisition solutions for the financial, legal, and healthcare markets, understands the consumer journey that leads to a meaningful engagement with our professional clients. LeadingResponse is uniquely qualified to help our clients grow and scale their organizations. Via our proven multi-channel solutions, online and offline, we consistently drive over 170,000 consumers/per month to our clients for scheduled appointments. Learn more at LeadingResponse.