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TUBI TURNS PASSION INTO PERFORMANCE AT IAB NEWFRONT

prnewswire.com
FOXA Fox Corporation's streaming service, Tubi, is making significant product, partnership, and programming announcements, indicating growth and innovation in the ad-supported streaming market. The company is expanding interactive ad formats and strategic partnerships, suggesting a positive outlook for its advertising revenue and user engagement. FOX Fox Corporation's streaming service, Tubi, is making significant product, partnership, and programming announcements, indicating growth and innovation in the ad-supported streaming market. The company is expanding interactive ad formats and strategic partnerships, suggesting a positive outlook for its advertising revenue and user engagement.

TUBI TURNS PASSION INTO PERFORMANCE AT IAB NEWFRONT Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected Conversions

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Announces Exclusive Sports Culture Content with Creators Deestroying and Jesser; Plus Tubi Originals GAME ON and REMEMBER ME

Highlights Recent Announcements with Apple TV, TikTok and Nielsen and the Upcoming FIFA World Cup TM FOX Hub on Tubi

NEW YORK, March 24, 2026 /PRNewswire/ -- Tubi ( www.tubitv.com), Fox Corporation's (NASDAQ: FOXA, FOX) free streaming service, today made a series of product, partnership and Original programming announcements during 'Tubitopia: An Advertiser's Paradise,' at IAB NewFronts in New York, hosted by Tiffany Haddish. Tubi leads free on-demand streaming by turning fandom into strong performance for advertisers, with full-funnel measurement and outcomes tied to business results. With over 100 million monthly active users streaming a billion hours a month, Tubi offers premium original content, creator-led stories and innovative ad products for brands seeking young and incremental audiences.

"The future of entertainment is built on fan passion. As the second largest Free AVOD platform and the growing home for Gen Z, Tubi is the only streamer built from the ground up to turn passion into performance for advertisers," said Anjali Sud, CEO of Tubi. "With massive scale, original and exclusive programming on the pulse of culture, and industry-leading investments in ad tech, precision and measurement, we are helping advertisers achieve greater reach, relevance and efficiency at a time when they need it most."

Tubi continues to expand ad tech investments, formats and partnerships to drive stronger advertiser outcomes. In addition, Tubi continues to invest in Gen Z–focused and sports culture original programming, creating new opportunities for brands to align with highly engaged audiences. With 100% addressable inventory, 95% on-demand viewing and more time spent viewing than broadcast and cable, Tubi uniquely helps brands engage fans and drive action.

NEW INTERACTIVE AD FORMATS:

STRATEGIC PARTNERSHIPS:

EXCLUSIVE SPORTS CULTURE PROGRAMMING

NEW TUBI ORIGINALS FOR GEN Z COMING SOON

Tubi continues to demonstrate the power of fan-driven storytelling, featuring the world's largest collection of movies and TV shows, thousands of creator-led stories, and hundreds of Tubi Originals. The SIDELINED franchise has reached over 20 million viewers, alongside strong premieres for HOW TO LOSE A POPULARITY CONTEST, KISSING IS THE EASY PART, sports culture titles DESTINATION WORLD CUP 2026, GOOD TROUBLE WITH NICK KYRGIOS, THE MOMENT and GONZAGA. Sleeper hit by TikTik creator Kelon Campbell TERRI JOE: MISSIONARY IN MIAMI continues to achieve rave reviews, while upcoming titles including SUMMER'S LAST RESORT starring Sophia Bush, Jerry O'Connell and Violet McGraw, BUZZKILL with Siena Agudong and Brec Bassinger, HIVE with Sochi Gomez and R.L. STINE'S PUMPKINHEAD 2 gives fans even more to come back for. In the last year, 17 Tubi Original films have charted in Variety's weekly top 10 original stream films, per Luminate.

Together, today's announcements build upon Tubi's continued momentum as a platform where premium content, culture, and innovation converge. Earlier this year the platform announced it will launch a FIFA World Cup TM FOX Hub and simulcast two matches. Additionally, Tubi partnered with TikTok on a Creatorverse Incubator, deepened measurement through Nielsen's Audience Measurement and Streaming Platform Ratings, and released The Stream 2026: When Intention Becomes Attention, its annual cultural insights report examining how streaming entertainment is influencing consumer behavior.

About Tubi

Boldly built for fandom, Tubi is a free on demand streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

SOURCE Tubi