KFC Launches Its Next Chapter Globally, Complete With New Menu Innovation, Modern Restaurant Design and Fresh Branding
PLANO, Texas--( BUSINESS WIRE)--As the global appetite for chicken grows, KFC is answering the call by challenging the sameness across quick-service chicken with a clear focus: delivering the most craveable food and more dynamic restaurant experiences designed around how consumers want to eat today.
“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” said Scott Mezvinsky, CEO, KFC Global. “This next chapter brings new energy and expression to what makes us iconic, while doubling down on our chicken and reimagining how fans experience KFC around the world.”
The brand that made chicken famous is introducing new ways to enjoy its original flavor through an expansion of boneless menu items built for dipping, dunking and solo snacking, along with unexpected sauces that unlock customization and flavor discovery.
At the same time, KFC is evolving its beverage experiences to deliver everyday moments of indulgence, alongside more dynamic, modern restaurants designed to meet customers wherever they are throughout the day.
What’s New:
Together, these fresh ways to experience KFC position the brand to be enjoyed for sips, snacks or meals — unlocking flavor exploration, personalization and craveability while giving fans more ways to customize flavors, mix and match combinations and make the menu their own.
Across the coming weeks in the UK and Ireland, KFC will roll out new Tenders and nine new, bold sauces alongside refreshed branding across the market’s communications and digital touchpoints, giving fans more freedom to mix, match and personalize meals around their cravings, moods and moments. In the coming weeks, the global rollout is expected to expand across Australia and the U.S., with additional markets following through 2026.
The experience will feel different in KFC’s restaurants, beginning this summer. The brand is set to open a new generation of spaces designed for hospitality, not just efficiency – with environments that feel more dynamic and adapt throughout the day to meet different occasions. These next-gen restaurants are designed to elevate the dining experience and bring KFC’s signature hospitality to life, taking shape across key markets through distinct new formats.
The first expressions of these newly designed spaces include:
This vision will continue to evolve globally as new builds and restaurant remodels embrace the next era of restaurant design.
To bring this shift to life consistently around the world, KFC is also sharpening how it shows up visually. The brand is evolving its most distinctive assets to feel more relevant, more expressive, and more in tune with modern culture, while staying true to itself and grounded in the Colonel and its iconic “Finger Lickin’ Good” ethos. At the center is the bucket – KFC’s most recognizable asset – refreshed with new energy alongside a subtle evolution of the Colonel himself, ensuring the brand’s legacy remains front and center. Together, the updated branding comes to life across packaging, digital platforms, advertising and restaurant environments.
About KFC
KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one entrepreneurial-minded cook, Colonel Harland Sanders, who created the Original Recipe more than 90 years ago, with a list of 11 secret herbs and spices. Today, KFC honors its legacy and maintains its formula for success, bringing flavor and originality through world-famous fried chicken: in more than 34,000 restaurants in over 150 countries. The KFC of today is shaping the next generation of chicken from signature fried chicken to an expanding lineup of sandwiches, tenders, beverages, served up through modern restaurant experiences. KFC is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).