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MMA Announces SMARTIES™ X Global 2025 Winners: Honoring Marketing That Drives Global Impact USA - English India - English APAC - English

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ADBE Adobe is mentioned as a partner of the Marketing + Media Alliance (MMA), indicating its involvement in the marketing ecosystem. The article does not provide specific performance data or outlook for Adobe. AMZN Amazon is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not offer specific insights into Amazon's performance or market position. T AT&T is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific details about AT&T's business or market performance. BAC Bank of America is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not contain specific information about the company's performance. BCG Boston Consulting Group (BCG) is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook. CPB Campbell's is listed as a corporate member of the Marketing + Media Alliance (MMA). 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The article does not provide specific performance data or outlook for Google. HRL HSY Hershey's is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Hershey's. HLT Hilton is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not offer specific insights into Hilton's business or market position. HD Home Depot is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Home Depot. IPG JPM JP Morgan Chase is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for the bank. K KR Kroger is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not offer specific insights into Kroger's business or market position. LINK LinkedIn is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for LinkedIn. MAR MA Mastercard is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Mastercard. MCD McDonald's is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for McDonald's. MRK Merck is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Merck. META Meta is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not offer specific insights into Meta's business or market position. MSFT Microsoft is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Microsoft. MOS Molson Coors is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook. MS Morgan Stanley is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for the financial institution. NFLX Netflix is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not offer specific insights into Netflix's business or market position. PINS Pinterest is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Pinterest. PPG Procter & Gamble is not mentioned in the article. The article mentions Progressive as a partner. PRG Progressive is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Progressive. ROKU Roku is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Roku. CRM Salesforce is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook. SMG Scotts Miracle-Gro is not mentioned in the article. The article mentions Samsung as a partner. SNA Snap-on Incorporated is not mentioned in the article. The article mentions Snap as a partner. SFTBY SoftBank Group Corp. is not mentioned in the article. The article mentions T-Mobile as a partner. TGT Target is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Target. TTD The Trade Desk is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook. TMUS T-Mobile is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for T-Mobile. TU Tubi is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook. UBER Uber is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Uber. UL Unilever is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook. V Visa is listed as a corporate member of the Marketing + Media Alliance (MMA). The article does not provide specific performance data or outlook for Visa. WMT Walmart is mentioned as a corporate member of the Marketing + Media Alliance (MMA). The article does not offer specific insights into Walmart's business or market position.

NEW YORK, Dec. 19, 2025 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES™ X Global 2025 Awards, recognizing the world's most effective and innovative marketing campaigns. This year's program celebrated work that pushed creative boundaries while delivering measurable impact, proving marketing's power to drive business growth and meaningful change.

The global competition honored 83 exceptional campaigns: 31 Gold, 29 Silver, and 23 Bronze awards, alongside 13 prestigious Industry Awards recognizing excellence across the marketing ecosystem.

Distinguished Industry Award Winners:

This year's competition drew submissions across seven strategic channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative & Innovation Impact and AI Marketing. A distinguished international jury of marketing leaders evaluated each entry based on strategic rigor, creative execution, and proven business outcomes.

The winning campaigns demonstrate how marketing drives tangible value. From purpose-led initiatives that inspired behavioral change to AI-powered strategies that personalized at scale, from e-commerce innovations that converted seamlessly to breakthrough creative that captured global attention. These campaigns set the standard for what modern marketing can achieve.

"We're witnessing a defining moment in marketing's evolution," said Rohit Dadwal, CEO, APAC & Global Head of SMARTIES™ Worldwide, Marketing + Media Alliance (MMA). "This year's SMARTIES™ X Global winners embody three critical shifts reshaping our industry: the rise of AI as a strategic partner that amplifies human creativity rather than replacing it; the integration of purpose as a business imperative that drives both loyalty and growth; and the demand for marketing that doesn't just reach audiences, but moves them emotionally and commercially. These campaigns prove that in today's fragmented, skeptical, data-rich world, the winners are those who combine bold creative thinking with strategic rigor and technological sophistication. This is what marketing excellence looks like in 2025 and these teams are showing the world how it's done."

SMARTIES™ X Global winners gain significant competitive advantages beyond recognition. Winners are featured in the prestigious MMA Business Impact Index (BII), developed in collaboration with WARC, the global authority on advertising and media effectiveness. This recognition solidifies their status as industry leaders and enhances their credibility with clients, partners, and stakeholders worldwide.

The awards continue to serve as the definitive benchmark for marketing effectiveness, celebrating the individuals, teams, and organizations driving meaningful innovation across the global marketing landscape.

View the Complete Winner Gallery Here.

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Operating currently across four global think tanks -- Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing's most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 17 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the U.S., including MMA's POSSIBLE in Miami and MMA CMO & CEO Summit in Santa Barbara. Learn more at https://mmaglobal.com/

The Marketing + Media includes the world's most influential marketers and partners, including: AB InBev, Adobe, Ally Bank, Amazon, AT&T, Bank of America, BCG, Campbell's, Canva, Colgate-Palmolive, CVS Health, Delta, Diageo, Discord, Discover, Disney, Eli Lilly, EY, Ford, General Motors, Google, Hershey's, Hilton, Home Depot, Interpublic Group, JP Morgan Chase, Kellanova, Kroger, LinkedIn, LiveRamp, L'Oréal, Major League Baseball, Marriott, Mastercard, McDonald's, Merck, Meta, Microsoft, Molson Coors, Morgan Stanley, National Football League, NBCUniversal, Netflix, Pinterest, Progressive, Reddit, Roku, Salesforce, Samsung, Sephora, Snap, Target, The Trade Desk, T-Mobile, Tubi, Uber, Unilever, Visa, Walmart, X, Yahoo – and many more.

About SMARTIES™

SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.

SOURCE Marketing + Media Alliance (MMA)