GoPro Announces Second Quarter Results
Revenue of $105 million
Subscription and Service Revenue of $29 million
New MISSION 1 Series of Cameras Available On-line and Through Retailers Globally
GoPro Subscription Hits Record 69% Attach Rate
SAN MATEO, Calif., Aug. 10, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) announced financial results for its second quarter ended June 30, 2026, and posted management commentary in the investor relations section of its website at https://investor.gopro.com.
"In Q2, we expanded the performance and creative potential of our camera lineup with the launch of the MISSION 1 Series of cameras and continued to advance our strategic review process to maximize shareholder value. I'm excited about our new and upcoming products as they further establish GoPro as one of the world's most exciting digital imaging companies and brands," said Nicholas Woodman, GoPro's founder and CEO.
Q2 2026 Financial Results
Recent Business Highlights
Results Summary:
($ in thousands, except per share amounts)
Three months ended June 30,
2026
2025
% Change
Revenue
Hardware revenue
$ 75,953
$ 126,428
(39.9) %
Subscription and services revenue
28,981
26,215
10.6 %
Total revenue
$ 104,934
$ 152,643
(31.3) %
Gross margin
GAAP
30.2 %
35.8 %
(560) bps
Non-GAAP
30.4 %
36.0 %
(560) bps
Operating loss
GAAP
$ (38,982)
$ (14,007)
178.3 %
Non-GAAP
$ (32,601)
$ (8,480)
284.4 %
Net loss
GAAP
$ (51,005)
$ (16,422)
210.6 %
Non-GAAP
$ (35,794)
$ (11,957)
199.4 %
Diluted net loss per share
GAAP
$ (0.30)
$ (0.10)
200.0 %
Non-GAAP
$ (0.21)
$ (0.08)
162.5 %
Adjusted EBITDA
$ (29,497)
$ (5,690)
418.4 %
Conference Call
GoPro management will host a conference call and live webcast for analysts and investors today at 2 p.m. Pacific Time (5 p.m. Eastern Time) to discuss the Company's financial results.
Prior to the start of the call, the Company will post Management Commentary on the "Events & Presentations" section of its investor relations website at https://investor.gopro.com. Management will make brief opening comments before taking questions.
To listen to the live conference call, please dial +1 833-461-5787 (US) or +1 585-542-9983 (International) and enter access code 529 017 833, approximately 15 minutes prior to the start of the call. A live webcast of the conference call will be accessible on the "Events & Presentations" section of the Company's website at https://investor.gopro.com. An archived audio webcast will be accessible for at least 90 days on GoPro's website, https://investor.gopro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note Regarding Use of Non-GAAP Financial Measures
GoPro reports gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss) and diluted net income (loss) per share in accordance with U.S. generally accepted accounting principles (GAAP) and on a non-GAAP basis. Additionally, GoPro reports non-GAAP adjusted EBITDA. Non-GAAP items exclude, where applicable, the effects of stock-based compensation, acquisition-related costs, restructuring and other related costs, gains or losses on insurance proceeds, gains or losses on extinguishment of debt, gains or losses on the revaluation of warrants, gains or losses related to derivative liabilities, gains on the sale and/or license of intellectual property, non-cash interest expense, goodwill impairment charges, and the tax impact of these items. When planning, forecasting, and analyzing gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss) and net income (loss) per share for future periods, GoPro does so primarily on a non-GAAP basis without preparing a GAAP analysis as that would require estimates for reconciling items which are inherently difficult to predict with reasonable accuracy. A reconciliation of preliminary GAAP to non-GAAP measures has been provided in this press release, and investors are encouraged to review the reconciliation.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "may", "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include but are not limited to statements regarding our expectations regarding revenue, profitability, improved gross margin, and reduced operating expenses; cash flow improvement and inventory reduction; the launch and market positioning of the MISSION 1 Series cameras in the high-end digital imaging market; our evaluation of strategic alternatives and the timing of completing any strategic alternatives, including a potential sale or merger of the Company; subscription and service revenue and subscriber retention and; partnerships and brand collaborations. These statements involve risks and uncertainties, and actual events or results may differ materially. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements include the inability to achieve or sustain revenue growth or profitability in the future; substantial doubt about our ability to continue as a going concern; dilution of our common stock; our ability to maintain compliance with Nasdaq listing requirements; plans to drive profitability, including our restructuring plans and the improved efficiencies in our operations that such plans may create; our ability to achieve profitability if there are delays in our product launches, increases in component costs, or shortages of key components, including due to our ability to retain or identify alternative suppliers in a timely fashion; the impact of negative macroeconomic factors including fluctuating interest rates, inflation, currency exchange rates, market volatility, and economic downturns or uncertainty in our key U.S. and international markets that may adversely affect consumer discretionary spending and demand for our products; changes to trade agreements, trade policies, increased tariffs, and import/export regulations which may negatively affect our business, supply chain expenses, and gross margins; the fact that our goal to grow revenue and be profitable relies upon our ability to manage expenses and grow sales from our direct-to-consumer business, our retail partners, and distributors; our ability to acquire and retain subscribers, and the risk that subscriber count may continue to decline; our reliance on third-party suppliers, some of which are sole-source suppliers, and contract manufacturers for our products, some of which may be impacted due to supply shortages, long lead times, or other service disruptions, including unprecedented increases and volatility in memory component costs, that may lead to increased costs due to the effects of global conflicts and geopolitical issues such as the ongoing conflicts in the Middle East, Ukraine, or China-Taiwan relations; our ability to maintain the value and reputation of our brand and protect our intellectual property and proprietary rights; the risk that our sales fall below our forecasts, especially during the holiday season; the risk we fail to manage our operating expenses effectively, which may result in our financial performance suffering; the fact that our profitability depends in part on further penetrating our total addressable market, including through new products such as the MISSION 1 Series and potential expansion into defense and aerospace markets, and we may not be successful in doing so; the risk we are unable to reduce our operating expenses or that continued reductions in research and development and marketing spending may constrain our product roadmap, ability to innovate, and ability to generate sufficient consumer demand; the fact that we rely on sales of our cameras, mounts, and accessories for substantially all of our revenue, and any decrease in the sales or change in sales mix of these products could harm our business; the risk that we may not successfully manage product introductions, product transitions, product pricing, and marketing; the fact that a small number of retailers and distributors account for a substantial portion of our revenue and our level of business with them could be significantly reduced; our ability to attract, engage, and retain qualified personnel, particularly given reductions in our workforce and fluctuations in the price of our Class A common stock; the impact of competition on our market share, revenue, and profitability; the fact that we may experience fluctuating revenue, expenses, and profitability in the future; our substantial indebtedness, including but not limited to, our Credit Facilities and Convertible Debentures and 2026 Notes, and the corresponding cash debt service obligations and restrictive covenants; our ability to comply with financial covenants in our Credit Facilities and the risk of cross-default; the risk that our evaluation of strategic alternatives may not result in a transaction or other outcome that enhances stockholder value, and may be disruptive to our business operations; the risk that our pursuit of defense and aerospace opportunities could subject us to retaliatory actions by foreign governments; risks related to inventory, purchase commitments, and long-lived assets; the risk that we will encounter problems with our distribution system; the threat of a security breach or other disruption including cyberattacks; the concern that our intellectual property and proprietary rights may not adequately protect our products and services; the outcome of pending or future litigation and legal proceedings; and other factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in subsequent periodic filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended June 30, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. GoPro disclaims any obligation to update these forward-looking statements.
GoPro, Inc.
Preliminary Condensed Consolidated Statements of Operations
(unaudited)
Three months ended June 30,
Six months ended June 30,
(in thousands, except per share data)
2026
2025
2026
2025
Revenue
Hardware
$ 75,953
$ 126,428
$ 148,103
$ 233,847
Subscription and services
28,981
26,215
55,896
53,104
Total revenue
104,934
152,643
203,999
286,951
Cost of revenue
Hardware
62,510
90,566
148,199
174,162
Subscription and services
10,761
7,414
19,831
14,977
Total cost of revenue
73,271
97,980
168,030
189,139
Gross profit
31,663
54,663
35,969
97,812
Operating expenses:
Research and development
29,646
30,503
58,081
60,060
Sales and marketing
29,016
25,275
52,234
48,533
General and administrative
11,983
12,892
21,881
29,834
Goodwill impairment
—
—
—
18,600
Total operating expenses
70,645
68,670
132,196
157,027
Operating loss
(38,982)
(14,007)
(96,227)
(59,215)
Other income (expense):
Interest expense
(6,442)
(1,436)
(10,560)
(2,233)
Other income (expense), net
(4,785)
330
(22,397)
1,278
Total other interest (expense), net
(11,227)
(1,106)
(32,957)
(955)
Loss before income taxes
(50,209)
(15,113)
(129,184)
(60,170)
Income tax expense
796
1,309
2,641
2,961
Net loss
$ (51,005)
$ (16,422)
$ (131,825)
$ (63,131)
Basic and diluted net loss per share
$ (0.30)
$ (0.10)
$ (0.79)
$ (0.40)
Shares used to compute basic and diluted net
loss per share
171,234
157,843
167,243
157,144
GoPro, Inc.
Preliminary Condensed Consolidated Balance Sheets
(unaudited)
(in thousands)
June 30,
2026
December 31,
2025
Assets
Current assets:
Cash and cash equivalents
$ 27,265
$ 49,674
Accounts receivable, net
60,366
93,513
Inventory
86,745
78,431
Prepaid expenses and other current assets
54,690
30,951
Total current assets
229,066
252,569
Property and equipment, net
7,019
5,903
Operating lease right-of-use assets
9,220
11,138
Goodwill
133,751
133,751
Other long-term assets
19,400
24,622
Total assets
$ 398,456
$ 427,983
Liabilities and Stockholders' Equity (Deficit)
Current liabilities:
Accounts payable
$ 125,987
$ 97,012
Accrued expenses and other current liabilities
147,830
95,856
Short-term operating lease liabilities
7,547
12,069
Deferred revenue
50,876
52,636
Short-term debt
72,656
19,598
Total current liabilities
404,896
277,171
Long-term taxes payable
14,799
13,544
Long-term debt
—
44,322
Long-term operating lease liabilities
5,845
7,329
Other long-term liabilities
5,587
9,067
Total liabilities
431,127
351,433
Stockholders' equity (deficit):
Common stock and additional paid-in capital
1,067,479
1,044,875
Treasury stock, at cost
(193,231)
(193,231)
Accumulated deficit
(906,919)
(775,094)
Total stockholders' equity (deficit)
(32,671)
76,550
Total liabilities and stockholders' equity (deficit)
$ 398,456
$ 427,983
GoPro, Inc.
Preliminary Condensed Consolidated Statements of Cash Flows
(unaudited)
Three months ended June 30,
Six months ended June 30,
(in thousands)
2026
2025
2026
2025
Operating activities:
Net loss
$ (51,005)
$ (16,422)
$ (131,825)
$ (63,131)
Adjustments to reconcile net loss to net cash
provided by (used in) operating activities:
Depreciation and amortization
1,784
1,698
3,578
3,416
Non-cash operating lease cost
1,360
1,368
2,720
1,153
Stock-based compensation
4,056
5,116
7,054
10,486
Goodwill impairment
—
—
—
18,600
Deferred income taxes, net
8
(233)
581
(130)
Non-cash interest expense
3,837
—
5,682
—
Gain on sale of intellectual property
—
—
(1,200)
—
Loss on extinguishment of debt
—
—
8,870
—
Derivative expense
—
—
7,552
—
Change in fair value of derivative liabilities
4,789
—
10,441
—
Other
354
178
(2,117)
284
Net changes in operating assets and liabilities
24,633
17,047
41,262
(19,112)
Net cash provided by (used in) operating
activities
(10,184)
8,752
(47,402)
(48,434)
Investing activities:
Purchases of property and equipment, net
(1,020)
(478)
(2,063)
(1,783)
Proceeds from the sale and license of intellectual
property
600
—
1,200
—
Net cash used in investing activities
(420)
(478)
(863)
(1,783)
Financing activities:
Proceeds from issuance of common stock
—
—
303
374
Taxes paid related to net share settlement of
equity awards
(1,314)
(121)
(1,743)
(624)
Proceeds from borrowings
—
—
30,250
25,000
Repayments of borrowings
(1,475)
(20,000)
(1,850)
(20,000)
Payment of debt issuance costs
—
—
(941)
—
Net cash provided by (used in) financing
activities
(2,789)
(20,121)
26,019
4,750
Effect of exchange rate changes on cash and
cash equivalents
(65)
784
(163)
1,227
Net change in cash and cash equivalents
(13,458)
(11,063)
(22,409)
(44,240)
Cash and cash equivalents at beginning of period
40,723
69,634
49,674
102,811
Cash and cash equivalents at end of period
$ 27,265
$ 58,571
$ 27,265
$ 58,571
GoPro, Inc.
Reconciliation of Preliminary GAAP to Non-GAAP Financial Measures
To supplement our unaudited selected financial data presented on a basis consistent with GAAP, we disclose certain non-GAAP financial measures, including non-GAAP gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss), diluted net income (loss) per share and adjusted EBITDA. We also provide forecasts of non-GAAP gross margin, non-GAAP operating expenses, non-GAAP other income (expense), non-GAAP tax expense (benefit), non-GAAP net income (loss) and non-GAAP diluted net income (loss) per share. We use non-GAAP financial measures to help us understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, and to develop short-term and long-term operational plans. Our management uses and believes that investors benefit from referring to these non-GAAP financial measures in assessing our operating results. These non-GAAP financial measures should not be considered in isolation from, or as an alternative to, the measures prepared in accordance with GAAP, and are not based on any comprehensive set of accounting rules or principles. We believe that these non-GAAP measures, when read in conjunction with our GAAP financials, provide useful information to investors by facilitating:
These non-GAAP financial measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. Some of these limitations are:
GoPro, Inc.
Reconciliation of Preliminary GAAP to Non-GAAP Financial Measures
(unaudited)
Reconciliations of non-GAAP financial measures are set forth below:
Three months ended June 30,
Six months ended June 30,
(in thousands, except per share data)
2026
2025
2026
2025
GAAP net loss
$ (51,005)
$ (16,422)
$ (131,825)
$ (63,131)
Stock-based compensation:
Cost of revenue
148
240
292
488
Research and development
1,859
2,681
3,419
5,501
Sales and marketing
760
935
1,335
1,817
General and administrative
1,289
1,260
2,008
2,680
Total stock-based compensation
4,056
5,116
7,054
10,486
Acquisition-related costs:
Research and development
469
469
938
938
General and administrative
1
—
2
3
Total acquisition-related costs
470
469
940
941
Restructuring and other costs:
Cost of revenue
72
(19)
57
(32)
Research and development
1,404
(611)
1,189
(20)
Sales and marketing
222
(64)
97
321
General and administrative
157
636
152
1,779
Total restructuring and other costs
1,855
(58)
1,495
2,048
Non-cash interest expense
3,837
—
5,682
—
(Gain) loss on insurance recovery
—
—
—
(424)
Loss on extinguishment of debt
—
—
8,870
—
(Gain) loss on revaluation of warrants
179
—
(2,571)
—
(Gain) loss related to derivative liabilities
4,789
—
17,993
—
(Gain) loss on sale and/or license of intellectual
property
—
—
(1,200)
—
Goodwill impairment
—
—
—
18,600
Income tax adjustments
25
(1,062)
92
79
Non-GAAP net loss
$ (35,794)
$ (11,957)
$ (93,470)
$ (31,401)
GAAP and non-GAAP shares for diluted net
loss per share
171,234
157,843
167,243
157,144
GAAP diluted net loss per share
$ (0.30)
$ (0.10)
$ (0.79)
$ (0.40)
Non-GAAP diluted net loss per share
$ (0.21)
$ (0.08)
$ (0.56)
$ (0.20)
Three months ended June 30,
Six months ended June 30,
(dollars in thousands)
2026
2025
2026
2025
GAAP gross margin as a % of revenue
30.2 %
35.8 %
17.6 %
34.1 %
Stock-based compensation
0.1
0.2
0.1
0.1
Restructuring and other costs
0.1
—
0.1
—
Non-GAAP gross margin as a % of revenue
30.4 %
36.0 %
17.8 %
34.2 %
GAAP operating expenses
$ 70,645
$ 68,670
$ 132,196
$ 157,027
Stock-based compensation
(3,908)
(4,876)
(6,762)
(9,998)
Acquisition-related costs
(470)
(469)
(940)
(941)
Restructuring and other costs
(1,783)
39
(1,438)
(2,080)
Goodwill impairment
—
—
—
(18,600)
Non-GAAP operating expenses
$ 64,484
$ 63,364
$ 123,056
$ 125,408
GAAP operating loss
$ (38,982)
$ (14,007)
$ (96,227)
$ (59,215)
Stock-based compensation
4,056
5,116
7,054
10,486
Acquisition-related costs
470
469
940
941
Restructuring and other costs
1,855
(58)
1,495
2,048
Goodwill impairment
—
—
—
18,600
Non-GAAP operating loss
$ (32,601)
$ (8,480)
$ (86,738)
$ (27,140)
Three months ended June 30,
Six months ended June 30,
(in thousands)
2026
2025
2026
2025
GAAP net loss
$ (51,005)
$ (16,422)
$ (131,825)
$ (63,131)
Income tax expense
796
1,309
2,641
2,961
Interest expense, net
6,263
916
9,932
1,164
Depreciation and amortization
1,784
1,698
3,578
3,416
POP display amortization
1,786
1,751
3,555
3,483
Stock-based compensation
4,056
5,116
7,054
10,486
(Gain) loss on insurance recovery
—
—
—
(424)
Loss on extinguishment of debt
—
—
8,870
—
(Gain) loss on revaluation of warrants
179
—
(2,571)
—
(Gain) loss related to derivative liabilities
4,789
—
17,993
—
Goodwill impairment
—
—
—
18,600
Restructuring and other costs
1,855
(58)
1,495
2,048
Adjusted EBITDA
$ (29,497)
$ (5,690)
$ (79,278)
$ (21,397)
SOURCE GoPro, Inc.