Amazon's Black Friday Week and Cyber Monday Return November 19-30 with Millions of Deals to Deliver Joy This Holiday Season
SEATTLE--( BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced its Black Friday Week and Cyber Monday deal events return November 19-30, kicking off the biggest holiday shopping season of the year with millions of deals across brands like Le Creuset, HP, Google, and Stanley. Plus, more Amazon Exclusives in the Holiday Shop than ever before—including Swarovski jewelry, Caraway cookware sets, and exclusive colorways including necklaces from Spicy Dan and the NAADAM Originals cashmere crewneck in medium blue. This year's event keeps the savings coming with daily themed deal drops, Thanksgiving dinner essentials for the whole family, live sports with in-game shopping on Prime Video, and AI-powered tools like Alexa for Shopping to help customers find the perfect gifts at the best prices.
"Customers count on Amazon for low prices and great selection every day, not just during the holidays," said Doug Herrington, CEO of Worldwide Amazon Stores. "This Black Friday Week and Cyber Monday, we're taking that even further with thousands of deals on the most-loved gifts with new themed deals dropping every day. Plus, Alexa for Shopping acts as a personal holiday shopping expert—creating lists, tracking prices, setting deal alerts, and doing the deal hunting—making it easier than ever to find great gifts at great prices."
Unwrap New Deals Every Day
Today's Big Deals will feature 12 days of daily themed deal drops—spanning Toys, Tech, Fashion, Beauty, Premium Gifts, and Stocking Stuffers. For the first time ever, deals will drop twice on both Black Friday and Cyber Monday at midnight and 8 a.m. PT with savings up to 60% off. This year's lineup includes fan-favorites from Theragun, Balsam Hill, Frye & Co., and HydroJug. Deals are available only while supplies last—customers will want to check back daily for the latest offers across some of the season’s most-wanted brands and products.
Shop Top Deals for Everyone on Your List
All deals and availability are subject to change.
Gather around the table
Deck the house
Settle in for the season
Look and feel your best this season
Make the holidays magical for everyone
Send a Gift Card That Stands Out
Amazon's new personalized digital gift cards offer customers a fun, creative, and convenient way to make gifting personal during the year's busiest shopping season. Customers can choose a new way to add a personal touch: with Talking Pets, customers upload a photo of their pet and bring it to life to deliver a holiday greeting—making every card as unique as the person sending it. Available just in time for Black Friday and Cyber Monday, this feature turns a routine gift card into a memorable moment.
Save on Holiday Feasts, Delivered
Customers can shop fresh groceries and everyday household essentials right alongside gifts and décor—all in one place. With Amazon Grocery available in 2,300+ cities and towns with Same-Day Delivery, getting a holiday meal to the door within hours has never been easier. Highlights include:
Watch Live Sports and Shop the Game
Prime Video is set to deliver a stacked lineup of live sports throughout the week, tipping off on Wednesday, November 25 with the presentation of its first-ever NCAA basketball game, as the Duke Blue Devils face the UConn Huskies at 4 p.m. PT from T-Mobile Arena in Las Vegas, Nevada. Then on Black Friday, Prime Video will begin another 15 hours of live sports coverage, with no subscription or Prime membership required. Coverage tees off at 6 a.m. PT with the Farmers Insurance Skins Game, followed by the fourth annual Black Friday Football game featuring the Pittsburgh Steelers hosting the Denver Broncos. The day concludes with an NBA on Prime doubleheader that includes the Miami Heat vs. New York Knicks, leading into the Los Angeles Lakers vs. San Antonio Spurs. Gear up for game day with deals on officially licensed sports apparel and fan gear from their favorite leagues and teams. Throughout the action, fans can watch and shop simultaneously with the enhanced "Shop the Game" experience—simply press "up" on the remote or open the Amazon Shopping app and search "shop the game" to find great deals featured in the broadcasts, and official NFL, NBA, and NCAA merchandise.
Find the Perfect Gift in the Holiday Shop
Whether customers are searching for inspiration or already know exactly what they want, the Amazon Holiday Shop makes it easy. This year, the Holiday Shop delivers a fully personalized experience—surfacing gift recommendations based on customers' shopping history, preferences, and family needs so the most relevant ideas appear first. The shop also features Top 100 lists and curated gift guides—plus the annual Top 100+ Toys list and Holiday Kids Gift Book for this season's most exciting toys and games, from squishy toys to singing dolls—making finding the perfect gift effortless. Toy lovers can also shop the newly launched FAO Schwarz selection on Amazon this holiday season.
Complete the holiday look with up to 35% off select ornaments and holiday tabletop from Lenox, up to 30% off select holiday cards, gift wrap, and ornaments from Hallmark, wrapping essentials starting at $6, and hosting gifts starting at $12. Plus, get holiday hosting essentials from Amazon Basics—including bakeware, kitchen gadgets, and cleanup must-haves—starting at just $4.
Explore holiday gift picks curated by popular creators like Alix Earle, Brigette McHale, Rochelle Stewart, Preston Konrad and Dad Social through their Amazon Storefronts.
Discover and Support Small Businesses This Holiday Season
More than 60% of sales in Amazon's store come from independent sellers, most of which are small and medium-sized businesses. Amazon makes it easy to shop small businesses with savings on home, health, beauty, and fitness products from U.S.-based small businesses, including up to 65% off compression sleeves from BLITZU, 65% off The Beard Club grooming products, 55% off Comfy Cubs baby products, 40% off Solawave Red Light Therapy Wands, and up to 30% off SMIRLY kitchen products. Shoppers can also ask Alexa for Shopping to "shop small businesses" to find small businesses in Amazon's store, or look for the Small Business badge. Visit amazon.com/smallbusiness to discover more.
Let Alexa for Shopping Help You Save This Holiday Season
Great holiday deals start with deal quality and price confidence. Alexa for Shopping gives you both, so you can spend less time second-guessing and more time crossing off your holiday list.
More Ways to Save This Holiday Season
Beyond the deals, discover even more ways to save—from devices and digital entertainment to travel, rewards, and member-exclusive perks.
About Prime
Prime provides the best value because it bundles savings, convenience, and entertainment into a single membership. In the U.S., that includes more than 300 million items across over 35 categories with free Prime shipping, including tens of millions of items available with Same-Day or Next-Day Delivery, and free Same-Day Delivery on grocery orders over $25 in most areas, and free ultrafast drone delivery on orders $50 or more in select areas. Prime members enjoy added savings and convenience with discounts on 1-hour and 2-hour delivery on fresh groceries and everyday essentials from Whole Foods Market and Amazon Fresh, 1-hour and 3-hour delivery on over 90,000 items available on Amazon.com in select cities and towns, and ultra-fast delivery in about 30 minutes or less on everyday essentials with Amazon Now. Prime members also enjoy exclusive deals and shopping events like Prime Day, movies, shows, and live sports with Prime Video, ad-free listening with Amazon Music, cloud gaming with Amazon Luna, savings across healthcare, prescription medications, restaurant delivery, and fuel, and Alexa+. Prime members can also share a broad range of benefits with others in their household with Amazon Family. Anyone can join Prime for $14.99 per month or $139 per year or start a free 30-day trial if eligible at amazon.com/prime. Amazon ensures Prime is accessible by offering discounted memberships to higher education students and young adults ages 18-24 with Prime for Young Adults, as well as qualifying government assistance recipients and income-verified customers with Prime Access.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.