CRAYOLA EXPANDS CREATIVE POSSIBILITIES WITH 2026 INNOVATIONS

First-look at new creative play essentials and multi-sensory toys to be showcased at American International Toy Fair

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EASTON, Pa., Feb. 12, 2026 /PRNewswire/ -- Crayola will take center stage at the American International Toy Fair this February 14-17 in New York City (Booth #465) with innovative new products that encourage creativity enthusiasts to stretch their imaginations with story-powered play and build creative confidence to take along for every colorful adventure.

Crayola, recognized by 80% of moms as a top value brand for everyday home use*, has globally reimagined Scribble Scrubbies into a vibrant, story-fueled toy brand – one that ignites kids' creativity and brings their imaginations to life. Centered around the idea that "Little Scribbles make BIG Stories," the brand now expands into toy aisles with immersive new Scribble Scrubbie play environments designed to inspire endless adventures. The brand is also enhancing beloved product lines like Color Wonder Mess-Free Coloring with innovation and sparking wonder on and off the page with a new audio-storytelling product. Crayola will also spread the joy of coloring with the exclusive premiere of a new product line made just for adults – All Grown Up – featuring specialized markers and coloring books with relatable, soul-soothing themes that will make even the biggest kids want to hang their artwork on the fridge.

As the #1 brand preferred by parents and teachers, Crayola Ultra-Clean Washable Markers with their proprietary formulas that wash from skin, clothing, and painted walls will be making an appearance at Toy Fair, too. Attendees can experience the superior washability that makes creative moments stress-free, giving kids the freedom to create and parents and teachers the confidence to encourage bold, colorful learning.

"At Crayola, we are committed to inspiring imagination and creative expression at every age, around the world," said Pete Ruggiero, President and Chief Executive Officer of Crayola, LLC. "By expanding and elevating our fan-favorite kids' collections and introducing high performance coloring tools for adults, we're offering more opportunities for everyone to make time for creativity."

Highlights from the Crayola 2026 innovation lineup include:

Additional 2026 New Product Offering

Who Says Coloring Is Just for Kids?

Crayola All Grown Up, launching later this year, invites adults to rediscover the joy of coloring—that same uninhibited creative satisfaction they experienced as children, elevated with new, easy-to-use high-performance tools. The All Grown Up alcohol-based markers provide superior blending and shading, and pair perfectly with the collection of eight coloring books, each hand-illustrated by real artists with relatable, soul-soothing themes like Cozy Cottages, Witchy Woman, Stay Hydrated, and Plant Lady. This is Crayola's declaration that creativity is a lifelong journey, and the brand is ready to support every chapter.

*Source: Qualtrics Survey of 991 moms with kids 3-10 who intend to buy toys/activities for child for each occasion, April 2025 // Q: please rate each brand in terms of being good value for (purchase occasion)

About Crayola

Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is a global leader in creative experiences. Through its innovative and vibrant portfolio of products, content and experiences, the iconic brand has unleashed imaginations and empowered colorful self-expression for more than 120 years. Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child's first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand encourages individuals of all ages to explore, discover, celebrate and connect through the joy of making. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.

Click here for more details about our booth at: https://tfny2026.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=1002

SOURCE Crayola, LLC