Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film’s Global Theatrical Release
EL SEGUNDO, Calif.--( BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a bold Masters of the Universe publishing program launching throughout 2026 from Mattel Press, the company’s own publishing platform, and partners. Part of a broader strategic plan to expand the franchise to new and diverse audiences worldwide across toys, film, digital experiences, consumer products, and publishing, the slate spans a film-adjacent novel, original middle-grade stories, comics, a graphic novel, and an art book, reinforcing the brand’s storytelling reach for fans of all ages.
Ryan Ferguson, Global Head of Publishing at Mattel, said: “Masters of the Universe has always been more than a single format—it’s a mythology that evolves across generations and mediums. With this publishing initiative, we aren’t just retelling the film’s story; we’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe. Through Mattel Press, we’re partnering with New York Times-bestselling authors and top creative talent to move quickly into diverse formats and reach a broader range of readers, while still delivering rich, meaningful storytelling for longtime fans. From character-driven young adult novels to manga-inspired narratives and fan-centric celebrations of the lore, this slate reflects our ambition to build Masters of the Universe into a fully realized, multi-platform franchise that resonates with fans old and new.”
Timed to the new, live-action adventure movie Masters of the Universe from Amazon MGM Studios and Mattel Studios, releasing theatrically in the U.S. on June 5, 2026, and internationally this June, the publishing program from Mattel Press brings the film to life with titles that let readers go deeper into Eternia:
Working with partners Dark Horse Comics and TokyoPop, comics and graphic storytelling play a major role in the program’s breadth:
The program also delivers strong evergreen and fan-favorite content beyond the film from Mattel Press:
Beyond publishing, the franchise will roll out additional announcements throughout 2026 with consumer products, digital games and more.
Masters of the Universe: The Junior Novel
Publication Date: May 5, 2026 | Mattel Press | Ages 8-12 | 9781640366046
Available for preorder HERE
Masters of the Universe: The Power Within
Publication Date: May 5, 2026 | Mattel Press | Ages 3-7 | 9781640366053
Available for preorder HERE
Masters of the Universe: I Am He-Man!
Publication Date: May 5, 2026 | Mattel Press | Ages 3-7 | 9781640366060
Available for preorder HERE
Masters of the Universe: Retro Power! Coloring Book
Publication Date: May 5, 2026 | Mattel Press | Ages 4 to 94 | 9781640366022
Available for preorder HERE
Masters of the Universe: Skeletor Has No Friends
Publication Date: May 5, 2026 | Mattel Press | Ages 3-7 | 9781640366015
Available for preorder HERE
Teela: Daughter of Eternos
Publication Date: June 2, 2026 | Mattel Press | Ages 13+ | 9781640366084
Available for preorder HERE
Skeletor Ate My Homework (The Adventures of He-Man and Porter #1)
Publication Date: September 1, 2026 | Mattel Press | Ages 8-12 | 9781640366039
Masters of the Universe: The Art of the Film
Publication Date: September 22, 2026 | Mattel Press | Ages 12+ | 9781640366220
ABOUT MATTEL
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.