Ford Sales Rose 6% in 2025 on Torrid Truck, Hybrid Demand; Gains Share; Highest Sales Year this Decade
DEARBORN, Mich.--( BUSINESS WIRE)--Ford Motor Company outperformed the industry for its 10 th consecutive month in December, pushing market share higher for the year by 0.6 percentage points. For the year and Q4, Ford registered both sales and share gains, beating the industry on both fronts. This demonstrates the success of Ford’s strategy to appeal to a broad customer base through a diverse range of trim series and powertrain offerings.
Ford's total sales for the year climbed 6.0% to 2,204,124 vehicles, with overall market share reaching 13.2%. In the fourth quarter, Ford sales were up 2.7%, again outperforming the industry, with market share increasing in Q4 by 0.9 percentage points. It was Ford’s best annual sales and Q4 performance since 2019.
“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders. Our growth across record hybrid sales shows that our 'power of choice' approach – offering gas, hybrid, and electric – is exactly what consumers are looking for right now.”
By the Numbers (2025)
Responding to Customer Demand for Affordability
Unmatched Truck Powertrain and Configuration Choices Power Growth
Trucks: Dominating the Market
Hybrid: Best Year Ever
Ford sold a record 228,072 hybrid vehicles in 2025, marking a 21.7% increase. The year concluded with record hybrid sales in Q4, with 55,374 vehicles sold. Ford's powertrain diversification enabled it to outsell the combined electrified sales (hybrid, plug-in hybrid, and electric) from GM and Stellantis, demonstrating Ford's ability to achieve record hybrid volumes even when conditions for electric vehicles shift.
Hybrid Key Performers:
Electric Vehicle Sales:
Sales for Ford’s electric vehicles totaled 84,113 vehicles on just three vehicle nameplates. Mustang Mach-E sales totaled 51,620 electric SUVs in 2025 – a level consistent with record sales of 2024. Ford’s next all-new EV from the Universal EV Platform will be the fully connected midsize pickup truck assembled at Louisville Assembly Plant starting in 2027.
SUVs: Explorer, Bronco, Expedition Drive Growth
Commercial Leadership: Ford Pro Expands and Transit sets New Record
Ford remains No. 1 in commercial vehicles, based on Ford’s analysis of the most recent registration data through October, with Class 1-7 truck and van share rising to 42.9% (+1.8 points year-over-year).
Lincoln Navigator Best Sales Year Since 2007
Lincoln recorded its second year of sales topping 100,000 vehicles. Navigator led the way in year-over-year growth, ending 2025 with sales up 42.8%, its best since 2007 on total sales of 22,185 SUVs.
Digital & Services: Momentum Continues for Ford Pro Intelligence and BlueCruise
Looking Ahead
The Explorer Tremor and F-150 Lobo street truck began sales in Q4. Explorer Tremor brings an available 400-horsepower EcoBoost engine and added off-road capability, while F-150 Lobo offers a lowered stance, 5.0-liter V8 and unique street-performance style — further expanding Ford’s performance-oriented lineup.
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About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities, and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company offers freedom of choice through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles (“EVs”) along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, the Company provides financial services through Ford Motor Credit Company. Ford employs about 170,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
FORD MOTOR COMPANY Q4 2025 U.S. SALES
Q4
%
Year-to-Date
%
2025
2024
Change
2025
2024
Change
SALES BY PROPULSION
Total Electrified Vehicles
69,887
77,258
-9.5
312,185
285,291
9.4
Electric Vehicles
14,513
30,176
-51.9
84,113
97,865
-14.1
Hybrid Vehicles
55,374
47,082
17.6
228,072
187,426
21.7
Internal Combustion
475,329
453,402
4.8
1,891,939
1,793,541
5.5
Total vehicles
545,216
530,660
2.7
2,204,124
2,078,832
6.0
SALES BY TYPE
SUVs
210,754
217,593
-3.1
890,042
875,865
1.6
Trucks
321,947
305,549
5.4
1,268,749
1,158,964
9.5
Cars
12,515
7,518
66.5
45,333
44,003
3.0
Total vehicles
545,216
530,660
2.7
2,204,124
2,078,832
6.0
FORD BRAND
Bronco Sport
31,232
30,344
2.9
134,493
124,701
7.9
Escape
24,659
36,383
-32.2
139,387
146,859
-5.1
Bronco
36,086
32,224
12.0
146,007
109,172
33.7
Mustang Mach-E
9,658
16,119
-40.1
51,620
51,745
-0.2
Edge
0
5,024
-100.0
3,040
66,436
-95.4
Explorer
61,777
47,295
30.6
222,706
194,094
14.7
Expedition
19,297
19,911
-3.1
85,921
78,035
10.1
Ford SUVs
182,709
187,300
-2.5
783,174
771,042
1.6
F-Series
208,252
214,814
-3.1
828,832
765,649
8.3
Memo: F-150 Lightning (electric)
4,273
10,703
-60.1
27,307
33,510
-18.5
Ranger
22,682
15,526
46.1
70,960
46,205
53.6
Maverick
34,147
22,146
54.2
155,051
131,142
18.2
E-Series
10,773
11,331
-4.9
40,968
40,778
0.5
Transit
43,237
38,457
12.4
161,797
152,738
5.9
Memo: E-Transit
582
3,354
-82.6
5,186
12,610
-58.9
Transit Connect
0
0
N/A
0
8,781
-100.0
Heavy Trucks
2,856
3,275
-12.8
11,141
13,671
-18.5
Ford Trucks
321,947
305,549
5.4
1,268,749
1,158,964
9.5
Mustang
12,515
7,518
66.5
45,333
44,003
3.0
Ford Cars
12,515
7,518
66.5
45,333
44,003
3.0
Ford Brand
517,171
500,367
3.4
2,097,256
1,974,009
6.2
LINCOLN BRAND
Corsair
6,760
7,777
-13.1
26,566
27,513
-3.4
Nautilus
7,507
10,241
-26.7
33,744
36,544
-7.7
Aviator
7,963
7,778
2.4
24,373
25,235
-3.4
Navigator
5,815
4,497
29.3
22,185
15,531
42.8
Lincoln SUVs
28,045
30,293
-7.4
106,868
104,823
2.0
Lincoln Brand
28,045
30,293
-7.4
106,868
104,823
2.0
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