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Form 8-K

sec.gov

8-K — Digital Brands Group, Inc.

Accession: 0001493152-26-028396

Filed: 2026-06-12

Period: 2026-06-11

CIK: 0001668010

SIC: 5600 (RETAIL-APPAREL & ACCESSORY STORES)

Item: Regulation FD Disclosure

Item: Financial Statements and Exhibits

Documents

8-K — form8-k.htm (Primary)

EX-99.1 (ex99-1.htm)

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8-K

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UNITED

STATES

SECURITIES

AND EXCHANGE COMMISSION

Washington,

D.C. 20549

FORM

8-K

CURRENT

REPORT

Pursuant

to Section 13 or 15(d) of the

Securities

Exchange Act of 1934

Date

of Report (Date of earliest event reported): June 11, 2026

Digital

Brands Group, Inc.

(Exact

name of registrant as specified in its charter)

Nevada

001-40400

46-1942864

(State

or other jurisdiction

of

incorporation)

(Commission

File

Number)

(IRS

Employer

Identification

Number)

350

Texas Ave, Suite 250, Round Rock, TX 78664

(Address

of principal executive offices, including Zip Code)

Registrant’s

telephone number, including area code: (212) 524-6860

Check

the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under

any of the following provisions:

Written

communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting

material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement

communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement

communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities

registered pursuant to Section 12(b) of the Act:

Title

of each class

Trading

Symbol(s)

Name

of each exchange on which registered

Common

Stock, par value $0.0001 per share

DBGI

The

Nasdaq Stock Market LLC

Indicate

by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405

of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging

growth company ☐

If

an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying

with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item

7.01

Regulation

FD Disclosure.

On

June 11, 2026, Digital Brands Group, Inc. (the “Company”) issued a press release announcing that John Hilburn Davis IV, the

Company’s Chief Executive Officer, purchased $700,000 worth of shares of the Company’s common stock in open market transactions

on June 10, 2026. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein

by reference.

The

information contained in this Item 7.01 and in the accompanying Exhibit 99.1 shall not be deemed filed for purposes of Section 18 of

the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor incorporated by reference in any filing under the

Exchange Act or the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing.

Item

9.01

Financial

Statements and Exhibits.

(d)

Exhibits

Exhibit

Number

Description

99.1

Press Release dated June 11, 2026

104

Cover

Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant

to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its

behalf by the undersigned hereunto duly authorized.

DIGITAL

BRANDS GROUP, INC.

Date:

June 12, 2026

By:

/s/

John Hilburn Davis IV

Name:

John

Hilburn Davis IV

Title:

President

and Chief Executive Officer

EX-99.1

EX-99.1

Filename: ex99-1.htm · Sequence: 2

Exhibit 99.1

DBGI

CEO Hil Davis Buys an Additional $700,000 Worth of Stock on the Open Market Demonstrating Once Again His Short and Long-Term Confidence

Austin,

Texas – June 11, 2026 – DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion

today announced that its CEO, Hil Davis, purchased an additional $700,000 shares in the open market this week.

The

purchases, which occurred June 10, 2026, demonstrate Davis’s strong alignment with shareholders and a deep conviction in the company’s

fundamentals, strategic direction, and future growth prospects.

“I

will continue to look at strategic investment opportunities in the company. I believe this illustrates my alignment with our shareholders.

This additional and significant investment reflects my absolute belief in both our short and long-term vision and value,” said

Hil Davis, CEO of Digital Brands Group. “We are executing aggressively on our growth strategy, driving revenue, and accelerating

our path to profitability in the second half of this year. My focus remains entirely on delivering outsized value to our shareholders.”

About

Digital Brands Group

We

offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business

model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share”

by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

Digital

Brands Group, Inc. Company Contact

Hil Davis, CEO

Email:

invest@digitalbrandsgroup.co

Forward-looking

Statements

Certain

statements included in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking

statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks

and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,”

“estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning

or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking.

All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial

performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees

and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no

obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise,

except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition

of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising

from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus

(COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial

strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption

and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences

and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing

pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer

businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security

of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may

be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly

collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers;

continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products;

continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible

goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities;

legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG’s indebtedness and its ability to

obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased

focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from

time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports

on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

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