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Vietnam Social Commerce Market Report Q1 2026 Update - Competitive Dynamics Shift as Shopee and TikTok Lead Vietnam's Social Commerce

globenewswire.com
SE Sea Limited, parent company of Shopee, is mentioned as a leading player in Vietnam's social commerce market. The article highlights Shopee's continued influence with integrated marketplace and content tools, suggesting a stable but competitive position. LAZ Lazada is mentioned as concentrating on authenticity in Vietnam's social commerce market. While not explicitly negative, this focus and the lack of mention of significant growth suggests a less dominant or dynamic role compared to competitors. TKO Tiki's influence is explicitly stated as waning in Vietnam's social commerce market. This indicates a negative trend for the company in this specific market segment.

Vietnam Social Commerce Market Report Q1 2026 Update - Competitive Dynamics Shift as Shopee and TikTok Lead Vietnam's Social Commerce Dublin, April 22, 2026 (GLOBE NEWSWIRE) -- The "Vietnam Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2026 Update" has been added to ResearchAndMarkets.com's offering.

The social commerce market in Vietnam is on a significant growth trajectory, expected to increase by 11.5% annually to reach USD 20.98 billion by 2026. The period from 2022-2025 saw impressive growth, with a CAGR of 12.7%, and this momentum is set to continue with a forecasted CAGR of 9.7% from 2026-2031. By 2031, the sector is anticipated to expand from its 2025 value of USD 18.82 billion to approximately USD 33.38 billion.

Key Trends and Drivers

Turn the Livestream and Short Video into the Selling Layer

Build Creator Commerce as a Managed Sales Channel

Tie Content More Tightly to Seller Operations and Supply Chains

Formalize the Channel through Verification, Enforcement, and Traceability

Competitive Landscape

Vietnam's social commerce market is coalescing around major players like Shopee and TikTok Shop, with regulation enforcing stricter accountability. Shopee remains influential with its integrated marketplace and content tools. TikTok Shop, meanwhile, gains traction through creator-led strategies. Lazada concentrates on authenticity, and Tiki's influence wanes.

Current State of the Market

Key Players and New Entrants

Recent Launches, Mergers, and Acquisitions

This report provides an exhaustive analysis of Vietnam's social commerce sector, highlighting market opportunities and risks across various categories. Featuring over 50 KPIs at the country level, the report offers detailed insights into market dynamics and consumer behavior.

Report Scope

This comprehensive report covers:

Reasons to Buy

Key Attributes

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/53iqmm

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ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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