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Italy Sees Economic Boost From the Opening Weekend of the Olympic Winter Games Milano Cortina 2026

businesswire.com
V The article highlights Visa's role as the Official Payment Technology Partner for the Olympic Winter Games Milano Cortina 2026 and presents data showing a positive economic impact on commerce due to the event. While this suggests increased transaction volume, the sentiment remains neutral as it focuses on the event's impact rather than direct financial projections for Visa itself.

MILANO, Italy--( BUSINESS WIRE)--Visa, the Official Payment Technology Partner of the Olympic and Paralympic Winter Games, today released new data revealing consumer spending patterns in the Winter Games host locations 1 during the opening weekend of the Olympic Winter Games Milano Cortina 2026.

VisaNet data analysed by Visa Consulting & Analytics (VCA) shows the positive impact that Milano Cortina 2026 is having on commerce:

Antony Cahill, Chief Executive Officer, Visa Europe says: “Over the Milano Cortina 2026 Winter Olympics Opening Ceremony weekend, Italian businesses experienced a year-on-year rise in visitors and purchases, according to VisaNet data - demonstrating the positive economic impact that major global events can deliver for local communities. U.S. travellers led overseas spend, with fans from China, Brazil, Canada and Japan showing the biggest increase in travel to the Games.”

Visa’s responsibility to provide payment systems for the Olympic and Paralympic Games requires a robust and venue-specific plan combined with large-scale operations. Working hand-in-hand with the Organising Committee, Visa has built a custom payment network across Milano, Cortina and beyond, which will ensure Visa payments are accepted at approximately 800 points of sale across 13 competition venues and several other official Milano Cortina 2026 locations.

About Visa Inc.

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Notes to editors:

1 Milano, Belluno, Trento, Bolzano, and Sondrio