Philips Sonicare unveils two new electric toothbrush ranges alongside refreshed brand direction
Sonicare "Feel the Care" invites people to experience the 'Sonicare Feeling' that transforms your daily routine into a ritual of self-care.
CAMBRIDGE, Mass., March 5, 2026 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in oral healthcare, today unveiled two new Philips Sonicare electric toothbrush ranges, the integration of Next-Generation Sonicare technology, along with branding, packaging and sustainability updates that all reflect the brand's bold new platform, "Feel the Care." The refreshed brand and product lineup is designed to inspire consumers to elevate their daily oral care routine with advanced brushing technology.
"We look after our health and well-being more intentionally than ever, yet oral care is still one of the few daily routines people rarely rethink," said Matina Vidalis, Regional Business Unit Leader, Oral Healthcare, Philips North America. "Philips Sonicare 'Feel the Care' pushes brushing out of the background and into focus, paired with continuous innovations, like our Next-Generation Sonicare technology and sustainable developments, to deliver a signature brushing experience that supports your overall health for the long term."
Brand refresh focuses on unique 'Sonicare' feeling
Philips Sonicare, the #1 Dental Professional recommended sonic toothbrush brand worldwide, has debuted "Feel the Care," a refreshed brand expression that balances both aspects of the daily brushing experience: clinically proven performance and along with the brand's signature post-brushing 'Sonicare' feeling. The updated look and tone bring warmth and sensory richness to the brand, hero-ing the in-mouth experience and product design, along with a gentle, yet effective clean people can feel every day. Powered by Sonicare Fluid Action, the brushing experience delivers a deep, thorough clean while remaining intuitive and comfortable. "Feel the Care" reinforces the movement of daily brushing as an important moment of self-care.
Philips Sonicare 5000 Series
Next-Generation Sonicare Technology
As part of its new Sonicare lineup, Philips is introducing Next-Generation Sonicare technology across its new 5700 to 7300 Series models, marking the first major drivetrain upgrade in more than a decade. At the center is a completely re-engineered motor, built on decades of clinical insight and engineering expertise, designed to deliver consistent power from handle to brush head for a gentle, yet effective clean, even in hard-to-reach areas like molars. The new adaptive magnetic system responds in real time to how users brush, helping maintain optimal performance when users apply too much pressure or reach the back of the mouth, habits that can typically slow bristle movement and reduce effectiveness. The result is a more consistent brushing experience, delivering up to 62,000 optimal bristle movements per minute, regardless of pressure or technique.
5700 to 7300 Series - Key Shared Features Include:
Philips Sonicare 5700 Series with Next-Generation Sonicare Technology
Philips Sonicare 5900 Series with Next-Generation Sonicare Technology
Philips Sonicare 6000 Series with Next-Generation Sonicare Technology
Philips Sonicare 7100 Series with Next-Generation Sonicare Technology
Philips Sonicare 7300 Series with Next-Generation Sonicare Technology
Upgrades to sustainability and packaging
Philips Sonicare is also releasing its full range of brush heads now designed with 70% bio-based plastic 5, while packaging is 100% recyclable and made from 50% recycled materials. The new packaging is already available at leading retailers across North America.
With the "Feel the Care" refresh and the launch of the 5000 to 7300 lineup, Philips Sonicare advances how people experience everyday oral care. By combining proven sonic technology that delivers more effective results than manual brushing with a refined design and feel, Sonicare is redefining the standard for performance, user experience and ultimate care.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,800 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
1vs. a manual toothbrush
2in hard-to-reach areas vs. a manual toothbrush in 6 weeks
3in Clean mode vs. a manual toothbrush in 2 weeks
4in Gum Health mode vs. a manual toothbrush in 6 weeks
5Allocated to plastic of brush head on mass balance basis
Model
5000
5700
5900/59
50
6000
6100
6400
6500
6700
7100
7300
Brush
Head
W2 &
C2
C3
C3 (2x)
S2
S2
S2
C3 &
S2
1 S2 &
2 G3
G3
(2x)
A3 (3x)
Plaque
Removal
Benefit
Removes
up to
700%
more
plaque
Gently removes 1000% more plaque
Gently removes 2000% more plaque
Additional
Benefit(s)
up to 100%
healthier gums
Gentle on sensitive
teeth and gums
Whiter
teeth
in 1
day
up to
500%
healthier
gums
Up to 600% healthier gums
Next-
Gen
Technology
N
Y
Y
Y
Y
Y
Y
Y
Y
Y
Modes
2
2
2
2
2
3
3
3
4
4
Intensities
2
3
3
3
3
3
3
3
3
3
Pressure
Sensor
N
Haptic
Haptic
Light
Ring
Light
Ring
Light
Ring
Light
Ring
Light Ring
Light Ring
Light Ring
Travel
Case
N
N
N
N
Y
Y
Y
Y - Charging
Travel Case
Y - Charging
Travel Case
Y - Charging Travel Case
SmarTimer
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
30s Quad
Pacer
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Sonicare
App
N
N
N
N
N
Y
Y
Y
Y
Y
MSRP
$59.99
$79.99
$89.99
$89.99
$99.99
$109.99
$129.99
$159.99
$159.99
$199.99
Exclusive
Availability
Walmart
Amazon
Target
-
Amazon
-
Amazon
[i]
For more information, please contact:
Omnicom Public Relations
Amanda Cargulia
[email protected]
SOURCE Philips Sonicare