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Questex’s Vibe Conference Announces 2026 Vibe Vista Award Finalists, Honoring Excellence in the Beverage Industry

globenewswire.com
HLT Hilton is mentioned as a finalist for the Best Beverage Menu and Best Beverage Limited Time Offer awards, indicating industry recognition but not necessarily a direct impact on stock performance. RCL Royal Caribbean is a finalist in multiple beverage award categories (Best Beverage Menu, Best Adult Alcohol-Free Beverage Program, Best Spirits Program, Best Overall: Cruise Line), suggesting positive operational focus but no direct stock sentiment. SCL Silversea Cruises is a finalist for Best Beverage Menu and Best Wine Program, indicating recognition within the beverage industry, but no direct stock sentiment is conveyed. DRI Red Lobster is listed as a finalist for Best Overall: Multi-Unit Chain Restaurant, which is a recognition of their beverage program but does not provide direct sentiment for the company's stock. PENN PENN Entertainment is a finalist for the Best Beer Program award, indicating recognition for their beverage offerings, but no direct stock sentiment is provided. MAR MGM MGM Resorts International is a finalist for the Best Spirits Program award, indicating industry recognition for their beverage program, but no direct stock sentiment is conveyed. UAL United Airlines is a finalist for Best Wine Program and Best Overall: Airline, signifying recognition in beverage and operational categories, but no direct stock sentiment is present. AAL American Airlines is a finalist for Best Overall: Airline, indicating recognition for their operations, but the article does not provide any direct sentiment for the company's stock. H IHG Hyatt is a finalist for Best Overall: Hotel. This recognition for their beverage program does not provide direct sentiment for the company's stock. CCL Norwegian Cruise Line is a finalist for Best Overhaul of Beverage Program and Best Overall: Cruise Line, indicating recognition for their beverage initiatives, but no direct stock sentiment is conveyed. VFC Vail Resorts is a finalist for Best Overhaul of Beverage Program. This recognition for their beverage program does not provide direct sentiment for the company's stock. QSR Applebee's Neighborhood Grill + Bar is a finalist for Best Beverage Limited Time Offer, indicating recognition for a specific promotion, but no direct stock sentiment is provided.

NEW YORK, Jan. 19, 2026 (GLOBE NEWSWIRE) -- Questex’s Vibe Conference, the only event of its kind dedicated to the on-premise beverage industry, today announces the finalists for the 2026 Vibe Vista Awards. These prestigious awards recognize outstanding performers in the beverage industry across leading chains and hospitality groups.

The Vibe Vista Awards celebrate excellence in the creation, training, execution, management, and ongoing success of beverage programs. Entries were evaluated based on positive beverage sales initiatives, operational innovations, and training and service programs that uphold high-quality standards.

Brandy Rand, Vice President/Market Leader of the Hospitality Group at Questex, commented, “The Vibe Vista Awards shine a spotlight on the talented professionals who are elevating the beverage experience in on-premise establishments across the country. Their programs don't just drive sales—they create memorable experiences that keep guests coming back. We're honored to recognize their achievements and share their success stories with the broader hospitality community at Vibe Conference 2026."

The 2026 Vibe Vista Award finalists (listed alphabetically) are:

Best Beverage Menu

Hilton

Royal Caribbean 1400 Lobby Bar

Silversea Cruises

Best Overall: Multi-Unit Chain Restaurant

JOEY Restaurant Group

Lazy Dog Restaurants

Red Lobster

Best Adult Alcohol-Free Beverage Program

Royal Caribbean

Seabourn

Virgin Voyages

Best Beer Program

Lazy Dog Restaurants

Marella Cruises & The Apollo Group

PENN Entertainment

Best Spirits Program

Marriott International

MGM Resorts International

Royal Caribbean

Best Wine Program

Silversea Cruises

United Airlines

Yaamava' Resort and Casino at San Manuel

Best Beverage Limited Time Offer

Applebee’s Neighborhood Grill + Bar

Hilton

Virgin Voyages

Best Overhaul of Beverage Program

Norwegian Cruise Line

Vail Resorts

Yaamava' Resort and Casino at San Manuel

Best Overall: Airline

American Airlines

JSX

United Airlines

Best Overall: Hotel

HEI Hotels + Resorts

Hilton

Hyatt

Best Overall: Cruise Line

Norwegian Cruise Line

Royal Caribbean

Virgin Voyages

The distinguished panel of judges include:

Award winners will be announced at Vibe Conference, which takes place February 23-25, 2026 in San Diego, CA.

About Vibe Conference

Bringing together national and regional chain, hotel, cruise, airline, and concessionaire beverage executives with the suppliers shaping the market, Vibe delivers the industry’s most innovative conference program. Each year, the application-only event features ROI-driven content, curated tastings, and exclusive experiences designed to spark profitable partnerships and inspire the future of on-premise beverage programs.

About Questex

Questex fuels exceptional business connections—where every buyer and seller interaction matters. Through live events enriched with data insights and active year-round digital communities, we deliver measurable results. It happens here.

Media Contact

Michelle Osborne

Vibe Conference

mosborne@questex.com