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Exterior Paint Weathers Rising Prices with Improved Value Perceptions, JD Power Finds

businesswire.com
SHW Sherwin-Williams is ranked second in exterior paint and third in interior paint and exterior stain segments, indicating solid but not leading performance amidst rising prices and a focus on value. PPG While PPG is a major player in the paint industry, it was not explicitly mentioned or ranked in the JD Power study, making its specific sentiment in this context unknown. AMZN Amazon is not directly mentioned in the article. While it may sell paint, the article focuses on brand-specific satisfaction and rankings, not retail platforms. HD Home Depot is not directly mentioned. While it sells paint brands like BEHR, the article focuses on brand satisfaction and rankings, not the retailers themselves, except for Ace Hardware. LOW Lowe's is not directly mentioned in the article. While it sells paint brands, the focus is on brand-specific satisfaction and rankings, not the retailers themselves.

Exterior Paint Weathers Rising Prices with Improved Value Perceptions, JD Power Finds TROY, Mich.--( BUSINESS WIRE)--Paint buyers are navigating higher prices with a sharper focus on value, according to the JD Power 2026 U.S. Paint Satisfaction Study℠. Prices increased across all paint segments—interior paint, exterior paint and exterior stain—with exterior paint experiencing the largest increase, rising an average of $3.22 per gallon. Despite these pressures, satisfaction with value for price paid for exterior paint improves 14 points (on a 1,000-point scale) to 647, as customers increasingly prioritize product performance, features and trusted customer reviews when selecting a paint brand.

“Across interior paint, exterior paint and stain, customers are becoming more deliberate and informed in how they choose products,” said Michael Taylor, senior managing director of retail intelligence at JD Power. “With prices rising across interior, exterior and stain—led by the largest increase in exterior paint—customers are relying more on product features and customer reviews to guide their decisions and reinforce value.”

Study Rankings

Benjamin Moore ranks highest in the interior paint segment with a score of 742. BEHR (719) ranks second and Sherwin-Williams (718) ranks third.

BEHR ranks highest in the exterior paint segment with a score of 739. Sherwin-Williams (722) ranks second and Benjamin Moore (720) ranks third.

Sherwin-Williams ranks highest in the exterior stain segment with a score of 722, BEHR (721) ranks second and Benjamin Moore (719) ranks third.

Benjamin Moore Independent Retailer ranks highest in the paint retailer segment with a score of 736. Sherwin-Williams Paint Store (732) ranks second and Ace Hardware (716) ranks third.

To view official release and complete visual rank charts, visit: http://www.jdpower.com/pr-id/2026020.

The 2026 U.S. Paint Satisfaction Study is based on responses from 7,027 customers who purchased and applied interior paint, exterior paint and/or exterior stain in the past 12 months. The study was fielded from January 2025 through January 2026.

For more information about the U.S. Paint Satisfaction Study, visit http://www.jdpower.com/business/resource/paint-satisfaction-study.

About JD Power

JD Power delivers mission-critical data, analytics and intelligence that help businesses improve customer experience and operational performance with confidence and clarity. Using proprietary, comprehensive data–including millions of consumer interactions and authoritative automotive datasets–combined with advanced analytics, artificial intelligence and deep industry expertise, JD Power enables leaders to respond to market shifts, make smarter decisions and drive measurable performance improvements.

As an objective source of deep insight into real-world customer interactions with brands and products, JD Power provides the independent intelligence organizations need to anticipate change, strengthen customer engagement and advance growth. Learn more at JDPower.com.

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info