Lori Lane Launches LLANE & Co: Turning $5B in Sales Expertise Into a New Era of New Construction Sales & Marketing Strategy
Lane brings a decorated career-400+ communities managed, over $5 billion in sales volume, 500+ awards, and more than 10 Community of the Year titles across Georgia-to her new venture.
ATLANTA, GA / ACCESS Newswire / March 20, 2026 / Celebrated real estate leader Lori Lane has introduced LLANE & Co™ to the market, a boutique brokerage crafted to offer builders concentrated strategy, exacting execution, and cohesive marketing direction-backed by more than two decades of hands-on success shaping new home communities across Georgia.
Most recently, Lane held the titles of President and Managing Broker for the New Homes Division at Berkshire Hathaway HomeServices Georgia Properties, where she established and steered one of the region's most accomplished and recognized new construction programs. Over a 20-year span, she managed upward of 400 communities, accumulated more than $5 billion in total sales volume, and garnered in excess of 500 marketing and industry awards, including numerous Community of the Year honors.
The formation of LLANE & Co marks a thoughtful progression of the operational blueprint Lane spent years perfecting-bringing together sales strategy, marketing synchronization, digital visibility, and brand execution in a leaner, more partnership-oriented structure for builders and developers.
"I was fortunate to spend my career developing new construction platforms that consistently delivered strong results," Lane remarked. "LLANE & Co gives me the ability to apply all of that knowledge through a more concentrated, founder-led approach-where strategic focus, disciplined delivery, and lasting value for our builder clients come first."
The firm will offer full brokerage representation, complete with MLS distribution and listing platform access. However, what sets LLANE & Co apart is its design to absorb functions typically delegated to separate marketing, PR, and digital vendors-enabling builders to work within a more seamless and integrated system.
Lane was clear that this transition is about forward-looking ambition and sharpened focus.
"I carry deep pride in my 20-year journey with Berkshire Hathaway HomeServices Georgia Properties and immense appreciation for the experiences that have defined my career," Lane stated. "This next phase is centered on purposeful growth and serving builders at the very highest standard."
About Lori Lane
Lori Lane stands as a nationally recognized figure in new construction sales, marketing, and brand strategy. She has appeared in Business Insider, USA Today, Yahoo Finance, and other major national media for her thought leadership and has earned an extensive list of honors, including RISMedia Newsmaker, Modern Luxury Power Player, and Vogue Top Women of Georgia. Prior to launching LLANE & Co, Lane served in top leadership capacities at Berkshire Hathaway HomeServices Georgia Properties, where she founded and led the New Homes Division while holding executive positions in luxury and global real estate.
About LLANE & Co™
LLANE & Co is a boutique, licensed real estate brokerage focused on new construction sales, strategic marketing, digital demand generation, social media, public relations, and residential resale. Guided by its proprietary The LANES™ model, the firm offers disciplined execution, brand integrity, and quantifiable results for builders, developers, and select real estate professionals across Georgia.
LLANE & Co™ - Choose Your Lane. Build Your Legacy.
Contact:
Company - LLANE & Co™
Contact - Laura Watkins
Email - [email protected]
Website - https://llaneco.com
Address: 860 Johnson Ferry Road, Suite 140-234 Atlanta, GA 30342
Phone: 404-969-LANE (5263)
SOURCE: LLANE & Co