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American Express Kicks Off Its First NFL Season with New Access and Experiences for Football Fans Around the World

businesswire.com
AXP American Express is launching new experiences and benefits for NFL fans as its Official Payments Partner, aiming to deepen customer relationships and loyalty, especially with younger demographics. This strategic partnership is expected to enhance brand engagement and drive Card Member value.

American Express Kicks Off Its First NFL Season with New Access and Experiences for Football Fans Around the World NEW YORK--( BUSINESS WIRE)--American Express is kicking off its first season as the Official Payments Partner of the NFL with a range of experiences, access, benefits and perks to celebrate football fans and the excitement of the start of the 2026 NFL season.

Throughout NFL Kickoff Week which starts today, American Express will show up for its Card Members and football fans to help make their gameday experience better wherever they are taking in the action:

“Football fandom goes far beyond what happens on the field. Fans travel for it, gather around it and make it part of how they connect with each other. We know experiences like these matter to consumers, particularly Gen Z and Millennials, and can deepen their relationship with a brand,” said Shiz Suzuki, Vice President, Global Brand Sponsorships & Experiential Marketing. “As we kick off our first season with the NFL, we’re bringing American Express Membership to those moments, whether fans are at the stadium, watching together in their hometown or experiencing the NFL on the global stage.”

New American Express research 1 underscores the role experiences can play in strengthening consumer relationships: 58% of consumers surveyed say access to entertainment experiences they value make them more likely to stay loyal to a brand, and this number rises to 69% among Gen Z and Millennial consumers.

American Express Making MetLife Stadium Debut at New York Giants Season Opener

Fandom has increasingly become something fans wear, collect and carry into everyday life. More than half of consumers surveyed 1 (55%) say they at least sometimes seek out limited-edition or designer-collaboration merchandise drops, and this number rises to 69% among Gen Z and Millennials. American Express will tap into this passion on Sunday, September 13, with a vintage retail experience outside of MetLife Stadium, transforming vintage cars into one-of-a-kind retail displays featuring apparel sourced by Fanatics Real Vintage, available for all fans to browse and purchase.

All season long eligible Card Members can enjoy benefits through the American Express Venue Collection™ for Giants and New York Jets games at MetLife Stadium, as well as at Hard Rock Stadium for Miami Dolphins games and Mercedes-Benz Stadium for Atlanta Falcons games. Benefits include:

Going Global: American Express Celebrates the NFL’s First Down in Australia

As the NFL kicks off its biggest international season to date in Melbourne, American Express will help turn the league’s first-ever regular season game in Australia into a multi-day celebration of football, entertainment and culture as presenting partner of both the NFL Melbourne Game Kickoff Festival and NFL Melbourne Halftime Show. American Express will showcase the range of experiences and special access it plans to bring to Card Members and fans across the NFL’s International Games.

American Express ® Card Members attending the NFL Melbourne game will have access to:

During the Kickoff Festival and at select international games, fans will be able to step inside the Amex Fan Experience which will bring football fandom and the unique culture of each location together. Capacity limitations and terms apply.

American Express and Cosm Reimagine the NFL Watch Party

For football fans, gameday is about more than what happens on the field - it is also about where they watch, and even more importantly, with whom they watch.

This season, American Express and Cosm, an immersive media and technology company with multiple venues showcasing live sports and entertainment in “Shared Reality," are teaming up to enhance the NFL co-viewing experience for American Express Card Members and fans at Cosm’s venues in Los Angeles, Atlanta, Dallas and Detroit for select games.

During the Week 1 viewing experiences at Cosm, Amex ® Card Members will have access to:

American Express is also putting all fans’ football skills to the test through a mobile Accuracy Challenge, where they’ll earn points for precision, speed and consecutive completions. Capacity limitations and terms apply.

Bringing Amex Membership and Football Fandom to Viewers at Home

Across the season American Express will help bring fans at home closer to the action through social media content showcasing its onsite experiences and demonstrating the variety of ways Card Members can enjoy Membership through Amex’s partnership with the NFL.

From September 8 through October 16, 2026, eligible Card Members will have access to enroll in a special Amex Offer to earn a one-time $35 statement credit after they make a single qualifying purchase of $240 or more with their enrolled Card on an NFL Sunday Ticket subscription from YouTube or YouTube TV online at http://tv.youtube.com/learn/nflsundayticket. Terms apply.

Additional NFL-related offers for fans will become available throughout the season.

From football and basketball to tennis, golf, motorsports and more, American Express continues to bring Card Members closer to the sports they love through a global portfolio of more than 50 leagues, teams, venues and events, and the unique access, experiences benefits and perks that come with Membership.

About American Express

American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services, and experiences that enrich lives and build business success.

Founded in 1850 and headquartered in New York, American Express’ brand is built on trust, security, service, and a rich history of delivering innovation and Membership value for our customers. We seek to provide the world’s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations, and we build and manage relationships with millions of merchants across our global network.

For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.

1 This survey was conducted by Morning Consult on behalf of American Express between August 24-26, 2026 among a sample of 2,002 adults with $50K+ household income. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 2 percentage points.

Location: Global