Blue Buffalo Celebrates America's 1750 th Birthday (in Dog Years!) with the Dog-Friendliest Fireworks Show and Ways to Safely Include Your Pets in the Festivities
MINNEAPOLIS--( BUSINESS WIRE)--As communities across the country gear up for larger-than-usual festivities to celebrate America’s momentous 250 th birthday (that’s its 1750 th in dog years!), Blue Buffalo is launching a collection of dog-first activities, deals and resources to help pets stay calm during the noise and excitement of the holiday, including a first-of-its-kind dog-friendly fireworks experience.
"America's 250th birthday is a once-in-a-generation celebration, but while fireworks are fun for people, large booms and neighborhood firecrackers make this one of the most stressful times of the year for dogs," said Nicole Ayers, Business Unit Director for Growth Accelerators, North America Pet, General Mills. “We know pets are family, and this year, we're helping pet parents bring less stress and more tail wags to the holiday with enrichment ideas and Love Made Fresh, turning the Fourth of July into a moment the whole family can enjoy.”
Blue Buffalo Launches the Dog Friendliest Fireworks Show
Dropping July 1 on Blue Buffalo’s YouTube channel, the dog-friendliest fireworks show is a five-hour animated experience featuring soothing sounds and visuals inspired by dogs’ favorite things — treats, toys and food. Developed with guidance from canine cognitive scientist Dr. Evan MacLean, Ph.D, the experience is designed to help keep dogs distracted and comfortable during firework displays.
In addition to the show, pet parents can get real-time support on the Fourth of July via Blue Buffalo on TikTok and Instagram by simply tagging or direct messaging the brand for tips, distraction ideas and expert advice when it’s needed most.
Expert -Approved Tips to Help Dogs Manage Fireworks Stress
MacLean also recommends the following tips for keeping dogs engaged and calm during America’s biggest birthday weekend:
Blue Buffalo Fourth of July Offers
To help pet parents stock up on food and treats before the celebrations begin — or to call in reinforcements when the neighborhood fireworks start early — Blue Buffalo is partnering with Instacart to offer $4 off a $20 purchase of Love Made Fresh products and Nudges treats with code BLUE1750 from June 25 through July 17.
For more information, visit BlueBuffalo.com, and follow along at @bluebuffalo on social media to get notified as soon as the dog-friendliest fireworks show is available for viewing.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Blue Buffalo
Blue Buffalo started with a promise made to a lovable Airedale named Blue who struggled with cancer, the #1 disease-related killer of dogs and cats. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better – natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE’s team of veterinarians and animal nutritionists have carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents – real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: “Love them like family. Feed them like family.” lives on today in every Blue Buffalo recipe. Visit BlueBuffalo.com to learn more.