Form 8-K

8-K — COMSCORE, INC.

Accession: 0001158172-26-000065

Filed: 2026-08-12

Period: 2026-08-12

CIK: 0001158172

SIC: 7389 (SERVICES-BUSINESS SERVICES, NEC)

Item: Results of Operations and Financial Condition

Item: Financial Statements and Exhibits

Documents

8-K — scor-20260812.htm (Primary)

EX-99.1 (exhibit991-pressrelease202.htm)

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8-K

8-K (Primary)

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of report (Date of earliest event reported): August 12, 2026

COMSCORE, INC.

(Exact name of registrant as specified in charter)

Delaware 001-33520 54-1955550

(State or other jurisdiction

of incorporation) (Commission

File Number) (IRS Employer

Identification No.)

11950 Democracy Drive

Suite 600

Reston, Virginia 20190

(Address of principal executive offices, including zip code)

(703) 438–2000

(Registrant’s telephone number, including area code)

N/A

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class Trading Symbol Name of Each Exchange on Which Registered

Common Stock, par value $0.001 per share SCOR NASDAQ Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02 Results of Operations and Financial Condition.

On August 12, 2026, comScore, Inc. issued a press release announcing its financial results for the period ended June 30, 2026. A copy of the press release announcing the foregoing is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.

The information in this Item 2.02, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, regardless of any general incorporation language in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit No. Description

99.1

Press Release dated August 12, 2026

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

comScore, Inc.

By: /s/ Mary Margaret Curry

Mary Margaret Curry

Chief Financial Officer and Treasurer

Date: August 12, 2026

EX-99.1

Filename: exhibit991-pressrelease202.htm · Sequence: 2

Document

Exhibit 99.1

FOR IMMEDIATE RELEASE

Comscore Reports Second Quarter 2026 Results

Completed Sale of Movies Business Enabling Full Repayment of Senior Debt

Announced Transformational ROI Strategy to Realign, Optimize and Grow the Business

RESTON, Va., August 12, 2026 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2026.

"The second quarter was hallmarked by the completion of several critical actions necessary to further stabilize our core business and improve our balance sheet, including the sale of the legacy Movies business, as well as the elimination of $40 million in long-term debt," said Matt McLaughlin, CEO of Comscore. "However, our top- and bottom-line results for the quarter were not acceptable, reinforcing the urgency with which we are taking action to realign our priorities."

Mr. McLaughlin continued, "In my first 60 days as CEO, we moved expeditiously to build upon the strengthened balance sheet and reimagine how we operate. Yesterday, we launched a transformational ROI-based operating model designed to realign our business and corporate culture, optimize our operations and product development, and focus our future investment to drive long-term sustainable growth and establish Comscore as the standard for modern measurement. There are significant opportunities in front of us, including launching new and enhanced products, closing multimillion-dollar deals in local TV, expanding our Proximic footprint, and delivering AI and Creator solutions. Our enhanced operating model will better position us to deliver value for our customers, employees, and shareholders."

Business and Financial Highlights

•Revenue for the second quarter was $79.2 million compared to $89.4 million in Q2 2025, including $6.2 million and $9.6 million of revenue from the now-divested Movies business, respectively

•Net loss of $14.8 million compared to $9.5 million in Q2 2025, partially due to loss on divestiture of business and loss on extinguishment of debt

•Adjusted EBITDA1 of $1.3 million compared to $8.9 million in Q2 2025

•Closed and completed the divestiture of the Movies business for an aggregate base purchase price of $70.0 million in cash, subject to customary adjustments and other terms set forth in the purchase agreement.

•Full repayment of $40.1 million outstanding obligations under the senior secured credit facility

•Full year 2026 outlook for revenue to range between $315 and $325 million

Second Quarter Summary Results

Revenue in the second quarter was $79.2 million, down 11.3% from $89.4 million in the second quarter of 2025. Content & Ad Measurement revenue decreased 11.7% compared to the prior-year quarter due to lower Syndicated Audience revenue, primarily related to the divestiture of the Movies business, as well as lower performance in national TV, local TV and syndicated digital products. Cross-Platform revenue decreased 2.1% from the prior-year period, primarily driven by lower usage in Proximic, partially offset by growth from new business in CCM. Research & Insight Solutions revenue decreased 9.2% from the prior-year period, primarily due to lower renewals and lower deliveries of certain custom digital products.

Core operating expenses, which include cost of revenues, sales and marketing, research and development and general and administrative expenses, were $87.9 million for the quarter, down 2.8% compared to $90.4 million in the second quarter of last year, primarily due to lower employee compensation costs, partially offset by higher professional fees related to the divestiture of the Movies business.

Net loss for the quarter was $14.8 million compared to $9.5 million in the prior-year period, resulting in net loss margins of 18.7% and 10.6% of revenue, respectively. Loss per share attributable to common shares was $(0.97) for the second

1 Adjusted EBITDA and adjusted EBITDA margin are non-GAAP measures defined in the "Second Quarter Summary Results" section and are reconciled to net income (loss) and net income (loss) margin in the addendum of this release.

quarter of 2026. After accounting for dividends on the Company's then-outstanding Series B convertible preferred stock, loss per share attributable to common shares was $(2.73) for the second quarter of 2025.

Non-GAAP adjusted EBITDA for the quarter was $1.3 million, compared to $8.9 million in the prior-year period, resulting in adjusted EBITDA margins of 1.7% and 10.0%, respectively. Beginning in the third quarter of 2025 (and for comparable prior periods), the Company modified its adjusted EBITDA metric to exclude certain costs related to its consideration of strategic alternatives. As revised, adjusted EBITDA and adjusted EBITDA margin exclude depreciation and amortization, net interest expense, income taxes, impairment charges, stock-based compensation expense, transformation costs, restructuring costs, strategic transaction costs, gain/loss from foreign currency transactions, loss on extinguishment of debt, loss on divestiture of business, and other items as presented in the accompanying tables.

Balance Sheet and Liquidity

As of June 30, 2026, cash, cash equivalents and restricted cash totaled $28.7 million, including $3.0 million in restricted cash.

On May 27, 2026, the Company used a portion of proceeds from the divestiture of the Movies business to repay in full all outstanding obligations under its senior secured credit facility. The repayment totaled approximately $40.1 million and resulted in the termination of the term loan, revolving facility, security interests and all other obligations under the Company's senior secured financing agreement with Blue Torch Finance LLC. As of June 30, 2026, the Company's remaining debt obligations consisted of outstanding principal on finance leases related to equipment purchases.

2026 Outlook

Mary Margaret Curry, Comscore's Chief Financial Officer, concluded, "As we move through the second half of the year, under Matt's leadership, we will execute against our new ROI operating model and will work to build a lasting foundation for value creation. We expect that market-share opportunities in our established businesses, combined with revenue from our targeted product expansion, will help us overcome any non-strategic revenue impacts that may occur in the future. However, given the divestiture of our Movies business and the significant transformation we are undertaking, we do not anticipate near-term growth. As a result, our outlook for the full year 2026 calls for revenue to be between $315 and $325 million, with an adjusted EBITDA margin in the low-to-mid single digits. As we announced yesterday, we expect to generate between $20 and $25 million in annual run-rate cost savings from our realignment plan, some of which will be used to hire key leaders that are critical to our strategy, invest in our continuing employees, and fund other transformational initiatives. We expect to enter 2027 with a leaner, more flexible cost model that allows us to stabilize our business and plan for future growth."

The Company does not provide GAAP net income (loss) or net income (loss) margin on a forward-looking basis because it is unable to predict with reasonable certainty its future stock-based compensation expense, fair value adjustments, litigation and restructuring expense, strategic transaction costs, foreign currency transaction impact, and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, the Company is unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss) and net income (loss) margin, on a forward-looking basis.

Conference Call Information for Today, Wednesday, August 12, 2026 at 5:00 p.m. ET

Management will host a conference call to discuss the results on Wednesday, August 12, 2026 at 5:00 p.m. ET. The live audio webcast along with supplemental information will be accessible at ir.comscore.com/events-presentations. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance of the call to avoid delays. Following the conference call, a replay will be available via webcast at ir.comscore.com/events-presentations.

About Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV and over-the-top viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, the Company's expectations, forecasts, plans and opinions regarding future value creation; the timing, scope and impact of the Company's realignment plan and ROI-based operating model; the amount and potential use of expected cost savings from the realignment plan; future growth opportunities; product launches and potential commercial deals; the impact of the Movies divestiture and loss of other non-strategic revenue; and full year 2026 revenue and adjusted EBITDA performance. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, impediments to the Company's ability to execute the plan as currently contemplated, higher-than-expected costs to implement the plan, changes to the assumptions upon which the estimated charges and savings are based, unintended consequences from the plan that could negatively impact the Company's business or strategy, cash flow and liquidity challenges related to plan implementation and the loss of non-strategic revenue, changes in the Company's business and customer relationships, external market conditions, and the Company's ability to achieve its expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to the Company's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that the Company makes from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

Investors are cautioned not to place undue reliance on the Company's forward-looking statements, which speak only as of the date such statements are made. Except as required by law, the Company does not intend or undertake, and expressly disclaims any duty or obligation, to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release or to reflect the occurrence of unanticipated events.

Use of Non-GAAP Financial Measures

To provide investors with additional information regarding the Company's financial results, the Company is disclosing in this press release adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures used by management to understand and evaluate the Company's core operating performance and trends. Management believes that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating the Company's operating results, as they permit investors to view core business performance using the same metrics that management uses to evaluate performance. Nevertheless, the Company's use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of the Company's results as reported under GAAP. Instead, investors should consider these measures alongside GAAP-based financial performance measures, net income (loss), net income (loss) margin, various cash flow metrics, and the Company's other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. These reconciliations should be carefully evaluated.

Media

Marie Scoutas

Comscore, Inc.

(917) 213-2032

Press@comscore.com

Investors

Jackie Marcus or Nick Nelson

Alpha IR Group

(617) 466-9257

Investor@comscore.com

COMSCORE, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

As of As of

June 30, 2026 December 31, 2025

(In thousands, except share and per share data) (Unaudited)

Assets

Current assets:

Cash and cash equivalents $ 25,707 $ 23,621

Restricted cash 3,040 3,179

Accounts receivable, net of allowances of $292 and $496, respectively

44,078 57,260

Prepaid expenses and other current assets 15,001 12,210

Total current assets 87,826 96,270

Property and equipment, net 39,401 43,714

Operating right-of-use assets 5,095 8,565

Deferred tax assets 2,774 3,154

Intangible assets, net 1,264 2,529

Goodwill 185,347 248,636

Other non-current assets 5,823 4,841

Total assets $ 327,530 $ 407,709

Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity

Current liabilities:

Accounts payable $ 17,693 $ 16,956

Accrued expenses 43,432 44,879

Contract liabilities 35,646 36,575

Customer advances 5,940 7,605

Current operating lease liabilities 7,621 8,783

Other current liabilities 4,847 8,093

Total current liabilities 115,179 122,891

Secured term loan — 39,297

Non-current operating lease liabilities 1,694 6,238

Non-current portion of accrued data costs 22,098 24,917

Deferred tax liabilities 732 1,997

Non-current payable to preferred stockholders 4,766 4,457

Other non-current liabilities 3,939 6,751

Total liabilities 148,408 206,548

Commitments and contingencies

Series C convertible redeemable preferred stock, $0.001 par value; 12,670,863 shares authorized, issued and outstanding as of June 30, 2026 and December 31, 2025; aggregate liquidation preference of $183,728 as of June 30, 2026 and December 31, 2025

89,654 89,722

Stockholders' equity:

Preferred stock, $0.001 par value; 1,329,137 shares authorized as of June 30, 2026 and December 31, 2025; no shares issued or outstanding as of June 30, 2026 or December 31, 2025

— —

Common stock, $0.001 par value; 46,000,000 shares authorized as of June 30, 2026 and December 31, 2025; 15,522,565 shares issued and 15,184,326 shares outstanding as of June 30, 2026, and 15,214,378 shares issued and 14,876,139 shares outstanding as of December 31, 2025

15 15

Additional paid-in capital 1,783,261 1,781,265

Accumulated other comprehensive loss (12,796) (9,862)

Accumulated deficit (1,451,028) (1,429,995)

Treasury stock, at cost, 338,239 shares as of June 30, 2026 and December 31, 2025

(229,984) (229,984)

Total stockholders' equity 89,468 111,439

Total liabilities, convertible redeemable preferred stock and stockholders' equity $ 327,530 $ 407,709

COMSCORE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

Three Months Ended June 30, Six Months Ended June 30,

(In thousands, except share and per share data) 2026 2025 2026 2025

Revenues $ 79,246 $ 89,389 $ 164,568 $ 175,098

Cost of revenues (1) (2)

50,982 53,099 103,970 104,846

Selling and marketing (1) (2)

14,778 16,663 30,434 31,466

Research and development (1) (2)

7,154 7,804 14,940 15,922

General and administrative (1) (2)

14,998 12,872 27,778 25,347

Amortization of intangible assets 632 632 1,264 1,264

Loss on divestiture of business, net 2,682 — 2,682 —

Total expenses from operations 91,226 91,070 181,068 178,845

Loss from operations (11,980) (1,681) (16,500) (3,747)

Gain (loss) from foreign currency transactions 520 (3,803) 1,760 (5,546)

Other income, net 417 — 417 —

Interest expense, net (1,021) (1,553) (2,771) (3,311)

Loss on extinguishment of debt (3,608) — (3,970) —

Loss before income taxes (15,672) (7,037) (21,064) (12,604)

Income tax benefit (provision) 887 (2,455) 31 (881)

Net loss $ (14,785) $ (9,492) $ (21,033) $ (13,485)

Net loss available to common stockholders:

Net loss $ (14,785) $ (9,492) $ (21,033) $ (13,485)

Convertible redeemable preferred stock dividends — (4,494) — (8,933)

Total net loss available to common stockholders $ (14,785) $ (13,986) $ (21,033) $ (22,418)

Net loss per common share:

Basic and diluted $ (0.97) $ (2.73) $ (1.38) $ (4.41)

Weighted-average number of shares used in per share calculation - Common Stock:

Basic and diluted 15,241,209 5,114,830 15,190,902 5,078,069

Comprehensive loss:

Net loss $ (14,785) $ (9,492) $ (21,033) $ (13,485)

Other comprehensive (loss) income:

Foreign currency cumulative translation adjustment (548) 5,276 (2,489) 7,915

Total comprehensive loss $ (15,333) $ (4,216) $ (23,522) $ (5,570)

(1) Excludes amortization of intangible assets, which is presented as a separate line item.

(2) Stock-based compensation (benefit) expense is included in the line items above as follows:

Three Months Ended June 30, Six Months Ended June 30,

2026 2025 2026 2025

Cost of revenues $ (144) $ 399 $ 70 $ 561

Selling and marketing (40) 383 131 507

Research and development (91) 239 36 336

General and administrative 186 727 499 1,082

Total stock-based compensation (benefit) expense $ (89) $ 1,748 $ 736 $ 2,486

COMSCORE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

Six Months Ended June 30,

(In thousands) 2026 2025

Operating activities:

Net loss $ (21,033) $ (13,485)

Adjustments to reconcile net loss to net cash provided by operating activities:

Depreciation 11,749 11,674

Non-cash loss on extinguishment of debt 3,477 —

Non-cash operating lease expense 2,249 2,500

Amortization expense of finance leases 1,838 1,857

Amortization of intangible assets 1,264 1,264

Stock-based compensation expense 736 2,486

Gain on divestiture of business (1,178) —

Deferred tax (benefit) provision (1,208) 538

Unrealized foreign currency gain (2,272) —

Other 1,142 1,311

Changes in operating assets and liabilities:

Accounts receivable 12,314 11,255

Prepaid expenses and other assets (123) (1,077)

Accounts payable, accrued expenses and other liabilities 3,316 515

Contract liabilities and customer advances 70 (4,460)

Operating lease liabilities (4,300) (4,384)

Net cash provided by operating activities 8,041 9,994

Investing activities:

Proceeds from divestiture of business, net of cash transferred 55,740 —

Purchases of property and equipment (608) (524)

Capitalized internal-use software costs (11,674) (10,868)

Net cash provided by (used in) investing activities 43,458 (11,392)

Financing activities:

Principal payments of term loan (44,550) (225)

Principal payments on finance leases (1,977) (1,609)

Principal payments on insurance financing (1,293) (1,321)

Payment of preferred stock and common stock issuance costs (1,219) —

Contingent consideration payment at initial value — (859)

Payment of financing and debt issuance costs — (559)

Other (501) (3)

Net cash used in financing activities (49,540) (4,576)

Effect of exchange rate changes on cash, cash equivalents and restricted cash (12) 2,032

Net increase (decrease) in cash, cash equivalents and restricted cash 1,947 (3,942)

Cash, cash equivalents and restricted cash at beginning of period 26,800 33,468

Cash, cash equivalents and restricted cash at end of period $ 28,747 $ 29,526

As of June 30,

2026 2025

Cash and cash equivalents $ 25,707 $ 25,993

Restricted cash 3,040 3,533

Total cash, cash equivalents and restricted cash $ 28,747 $ 29,526

Reconciliation of Non-GAAP Financial Measures

The following table presents a reconciliation of GAAP net loss and net loss margin to non-GAAP adjusted EBITDA and adjusted EBITDA margin for each of the periods identified:

Three Months Ended June 30, Six Months Ended June 30,

(In thousands)

2026 (Unaudited)

2025 (Unaudited)

2026 (Unaudited)

2025 (Unaudited)

GAAP net loss

$ (14,785) $ (9,492) $ (21,033) $ (13,485)

Depreciation 5,801 5,869 11,749 11,674

Interest expense, net 1,021 1,553 2,771 3,311

Amortization expense of finance leases 919 948 1,838 1,857

Amortization of intangible assets 632 632 1,264 1,264

Income tax (benefit) provision (887) 2,455 (31) 881

EBITDA (7,299) 1,965 (3,442) 5,502

Adjustments:

Loss on extinguishment of debt 3,608 — 3,970 —

Loss on divestiture of business, net 2,682 — 2,682 —

Strategic transaction costs (1)

1,807 — 2,321 —

Transformation costs (2)

796 1,035 1,172 2,042

Amortization of cloud-computing implementation costs 355 364 710 709

Stock-based compensation (benefit) expense (89) 1,748 736 2,486

(Gain) loss from foreign currency transactions (520) 3,803 (1,760) 5,546

Non-GAAP adjusted EBITDA $ 1,340 $ 8,915 $ 6,389 $ 16,285

Net loss margin (3)

(18.7) % (10.6) % (12.8) % (7.7) %

Non-GAAP adjusted EBITDA margin (4)

1.7 % 10.0 % 3.9 % 9.3 %

(1) Strategic transaction costs represent third-party professional fees and other charges incurred in connection with strategic transactions, including mergers, acquisitions, financings and dispositions, regardless of whether consummated, which the Company otherwise would not have incurred as part of its normal business operations.

(2) Transformation costs represent (1) expenses incurred prior to formal launch of identified strategic projects with anticipated long-term benefits to the Company, generally relating to third-party professional fees and non-capitalizable technology costs tied directly to the identified projects and (2) severance costs associated with the reorganization of teams in connection with the identified projects.

(3) Net loss margin is calculated by dividing net loss by revenues reported on the Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.

(4) Non-GAAP adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues reported on the Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.

Revenues

Revenues from the Company's offerings of products and services are as follows:

Three Months Ended June 30,

(In thousands)

2026 (Unaudited)

% of Revenue

2025 (Unaudited)

% of Revenue $ Variance % Variance

Content & Ad Measurement

Syndicated Audience (1)

$ 55,249 69.7 % $ 63,953 71.5 % $ (8,704) (13.6) %

Cross-Platform 12,528 15.8 % 12,800 14.3 % (272) (2.1) %

Total Content & Ad Measurement 67,777 85.5 % 76,753 85.9 % (8,976) (11.7) %

Research & Insight Solutions 11,469 14.5 % 12,636 14.1 % (1,167) (9.2) %

Total revenues $ 79,246 100.0 % $ 89,389 100.0 % $ (10,143) (11.3) %

(1) Syndicated Audience revenue includes revenue from the Movies business, which decreased from $9.6 million in the second quarter of 2025 to $6.2 million in the second quarter of 2026 due to the divestiture of the Movies business on May 27, 2026.

Six Months Ended June 30,

(In thousands)

2026 (Unaudited)

% of Revenue

2025 (Unaudited)

% of Revenue $ Variance % Variance

Content & Ad Measurement

Syndicated Audience (1)

$ 115,760 70.3 % $ 127,457 72.8 % $ (11,697) (9.2) %

Cross-Platform 25,130 15.3 % 22,462 12.8 % 2,668 11.9 %

Total Content & Ad Measurement 140,890 85.6 % 149,919 85.6 % (9,029) (6.0) %

Research & Insight Solutions 23,678 14.4 % 25,179 14.4 % (1,501) (6.0) %

Total revenues $ 164,568 100.0 % $ 175,098 100.0 % $ (10,530) (6.0) %

(1) Syndicated Audience revenue includes revenue from the Movies business, which decreased from $19.0 million in the six months ended June 30, 2025 to $16.2 million in the six months ended June 30, 2026 due to the divestiture of the Movies business on May 27, 2026.

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For the EDGAR submission types of Form 8-K: the date of the report, the date of the earliest event reported; for the EDGAR submission types of Form N-1A: the filing date; for all other submission types: the end of the reporting or transition period. The format of the date is YYYY-MM-DD.

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- Definition

The type of document being provided (such as 10-K, 10-Q, 485BPOS, etc). The document type is limited to the same value as the supporting SEC submission type, or the word 'Other'.

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No definition available.

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- Definition

Address Line 1 such as Attn, Building Name, Street Name

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Address Line 2 such as Street or Suite number

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Name of the City or Town

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Code for the postal or zip code

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Name of the state or province.

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- Definition

A unique 10-digit SEC-issued value to identify entities that have filed disclosures with the SEC. It is commonly abbreviated as CIK.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

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- Definition

Indicate if registrant meets the emerging growth company criteria.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

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- Definition

Commission file number. The field allows up to 17 characters. The prefix may contain 1-3 digits, the sequence number may contain 1-8 digits, the optional suffix may contain 1-4 characters, and the fields are separated with a hyphen.

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No definition available.

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Two-character EDGAR code representing the state or country of incorporation.

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- Definition

The exact name of the entity filing the report as specified in its charter, which is required by forms filed with the SEC.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

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The Tax Identification Number (TIN), also known as an Employer Identification Number (EIN), is a unique 9-digit value assigned by the IRS.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b-2

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- Definition

Local phone number for entity.

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- Definition

Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 13e

-Subsection 4c

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Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 14d

-Subsection 2b

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- Definition

Title of a 12(b) registered security.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection b

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- Definition

Name of the Exchange on which a security is registered.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 12

-Subsection d1-1

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Name:

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- Definition

Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as soliciting material pursuant to Rule 14a-12 under the Exchange Act.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Exchange Act

-Number 240

-Section 14a

-Subsection 12

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- Definition

Trading symbol of an instrument as listed on an exchange.

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- Definition

Boolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as written communications pursuant to Rule 425 under the Securities Act.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Securities Act

-Number 230

-Section 425

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