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Kotex® Raises the Bar in Feminine Care with the Launch of New Pad and Liner Portfolio

prnewswire.com
KMB The article focuses on the launch of new Kotex products by Kimberly-Clark, highlighting product innovation and consumer insights. While positive for the Kotex brand, the direct impact on Kimberly-Clark's overall stock sentiment is not detailed. TGT Target is mentioned as a retailer where the new Kotex products will be available. This indicates potential for increased sales, but the article does not provide specific details or sentiment regarding Target's stock performance. WMT Walmart is listed as an online retailer for the new Kotex products. This suggests potential for sales growth, but the article does not offer specific sentiment or analysis related to Walmart's stock. AMZN Amazon is mentioned as an online retailer for the new Kotex products. This implies potential for increased sales, but the article does not provide any specific sentiment or analysis concerning Amazon's stock.

Complete product overhaul features new benefits designed to meet women's unique period care needs

CHICAGO, Feb. 26, 2026 /PRNewswire/ -- Today, Kotex® proudly unveiled a completely reimagined lineup of pads and liners to address the staggering fact that 82% of women regularly feel frustrated by today's period products*. This complete portfolio overhaul is bringing innovation to the category to support women's bodies, lifestyles, and evolving needs.

Each new Kotex pad is powered by Gravity™ Core technology, which rapidly pulls blood to the bottom of the pad, to help women feel clean, dry, and protected. Gravity™ Core is a part of the brand's unique 5X System with LeakShield™, which delivers breathability, odor control, dryness, fit, and reliable leak protection.

The new portfolio includes:

"This new portfolio is a powerful statement of what leadership in period care looks like. We're not just raising the bar for the category; we're redefining it," says Katie Moran, President of Kotex in North America. "Kotex exists to help women own their flow by providing period care solutions designed for their unique needs, so they can move confidently through every part of their lives."

Built on Consumer Insight

The relaunch was driven by consumer research that found:

"There's been a real shift in how we talk about intimate wellness, and pH balance is front and center in that conversation," said Dr. Hailey Puckett (DNP, WHNP-BC). "When period products are designed to meet women's needs, it shows we're moving toward smarter, more wellness-conscious innovation that reflects a more modern, science-informed approach to menstrual care."

In addition to the new products, Kotex is introducing a bold new brand identity. The brand redesign brings Kotex to the forefront as a nod to the brand's heritage and leverages its iconic U as a telegraphic beacon of product benefits. The bold, modern, and unapologetic design was inspired by the beauty aisle, with confident visuals that make period care look as powerful as it should feel.

The new Kotex pads and liners are now available beginning at Target.com, Walmart.com and Amazon.com, and on shelf at retailers nationwide in the Spring. For more information, please visit Kotex.com or follow Kotex on Facebook, Instagram and TikTok.

*Talker Research surveyed 1,000 women 18-49 who menstruate who have access to the internet; the survey was commissioned by Kotex and administered and conducted online by Talker Research between Feb. 17 and Feb. 19, 2026.

CONTACT: [email protected]

SOURCE Kimberly-Clark