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Darkroom Acquired Shadow, the AI Workspace the Agency Runs On and Opened It to Every Marketing Team

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ADBE Adobe is mentioned as one of the brands that Darkroom has generated revenue for, indicating a past business relationship. No specific performance or future outlook is discussed. AMZN Amazon is mentioned as a platform that integrates with Shadow, Darkroom's AI workspace. This indicates a business integration, but no specific sentiment about Amazon's performance or outlook is provided. GOOGL Google and Google Analytics are mentioned as platforms that integrate with Shadow, Darkroom's AI workspace. Google Ads is also mentioned in the context of changes being previewed and executed. No specific sentiment about Google's performance or outlook is provided. META Meta is mentioned as a platform that integrates with Shadow, Darkroom's AI workspace. Meta Ads is also mentioned in the context of changes being previewed and executed. No specific sentiment about Meta's performance or outlook is provided. SHOP Shopify is mentioned as a platform that integrates with Shadow, Darkroom's AI workspace. No specific sentiment about Shopify's performance or outlook is provided. WMT Walmart is mentioned as a platform that integrates with Shadow, Darkroom's AI workspace. No specific sentiment about Walmart's performance or outlook is provided.

Darkroom Acquired Shadow, the AI Workspace the Agency Runs On and Opened It to Every Marketing Team Now in public beta, Shadow syncs a brand's full marketing stack into one workspace where people and AI agents work from the same context. Plans start at $120 per month.

NEW YORK, Sept. 18, 2026 /PRNewswire/ -- Darkroom, the AI-native growth marketing agency behind more than $5 billion in attributable commerce revenue, today opened Shadow to the public. Shadow is the AI workspace Darkroom built inside its own agency and has run its teams on for the past six months. It is now available in public beta to any in-house marketing team or agency, with a three-day free trial and plans starting at $120 per month.

Shadow connects a brand's commerce and marketing stack into one continuously updated brand library, then puts people and AI agents to work on top of it in shared threads. Most AI tools sit beside the marketing team. Shadow is where the team works.

The problem: everyone on the team is in a different AI silo

Marketing teams now run on more tools and more data than any one person can hold, and each person sits in a different AI window with different context. The agent a strategist trains on Monday knows nothing the media buyer learned on Tuesday, and what the team knows stays trapped in individual chat histories.

Shadow's answer is to make the brand itself the shared source of truth. Meta, Google, Shopify, Klaviyo, TikTok, Amazon Seller, Amazon Ads, Amazon DSP, Walmart, and Google Analytics sync into one brand library, alongside the creative assets and documents teams keep in tools such as Notion, Slack, and Figma. Every person and every agent reads from the same current picture.

"Right now everyone on a marketing team works in their own AI silo: different tools, different context, different data," said Jackson Corey, Co-Founder and Chief Creative Officer of Darkroom, who built Shadow. "Shadow makes the brand the single source of truth that every person and every agent works from, so no one starts from zero again. We ran Darkroom on it for six months. Now we're opening it to every marketer and agency."

What Shadow does

One brand library, always current. Shadow syncs omni-channel performance data every hour, with complete historical backfill, into normalized tables a person or an agent can query directly.

Multiplayer threads and docs. Cross-channel teams work with agents in shared threads for creative reviews, weekly reporting, and campaign planning, so the reasoning behind a decision stays with the brand.

Model-agnostic and portable. Teams connect the agents they already use, including Claude, ChatGPT, Codex and Cursor, and give each a role and permissions. Through the Model Context Protocol (MCP), Shadow's brand context travels into whichever AI app a team works in, and the work syncs back to Shadow.

No black boxes. Every step an agent takes is visible. Changes to a live ad account, such as Meta and Google Ads budgets, bids, and statuses, are proposed with a preview of the exact before-and-after values and executed only when a person approves them. Every executed change is recorded in an audit trail, and Google Ads changes can be rolled back.

Proven inside a working agency first

Darkroom ran Shadow against live client accounts across paid media, marketplaces, retention, creative, and digital before opening it to anyone else. Reporting and decision-making time across those teams fell by more than 80 percent, according to the agency's internal measurement. A biweekly performance creative report that took roughly two hours of analyst time per client per cycle is now produced from a single prompt, moving the work from assembling the report to interrogating it. Post-signature client onboarding, previously about two weeks, now runs in about three days.

"The best future for this firm is one where our strategists deliver outcomes on the best technology in the market, and Shadow is that technology," said Lucas DiPietrantonio, Co-Founder and CEO of Darkroom. "What we're building is what a holding company would look like if you rebuilt it today on AI, with none of the legacy drag."

Shadow operates as a standalone, self-service product, independent of Darkroom's agency business, and teams can adopt it without engaging the agency.

Availability and pricing

Shadow is in public beta today at shadow.co. Plans are Starter at $120 per month, Core at $200, and Max at $500, with custom Enterprise terms available. Every plan includes unlimited users and unlimited connectors, and a three-day free trial is available at sign-up.

About Shadow

Shadow is a shared AI workspace for marketing teams. It syncs a brand's full commerce and marketing stack into one continuously updated brand library, then lets people and AI agents work from that shared context together in multiplayer threads. Built inside Darkroom and now open to every in-house marketer and agency, Shadow is live at shadow.co.

About Darkroom

Darkroom is the AI-native growth marketing agency for marketplaces, social shopping platforms and direct-to-consumer brands. Founded in 2017 and headquartered in New York, Darkroom pairs senior marketing and creative talent with Shadow, its AI workspace, across paid media, Amazon and marketplace management, TikTok Shop, retention marketing and performance creative. The agency has generated more than $5 billion in attributable revenue for brands including Adobe, Amazon, Everlane and Olipop, is a three-time Inc. 5000 honoree, and its founders were named to the Forbes 30 Under 30 in Marketing and Advertising. More at darkroomagency.com.

SOURCE Darkroom