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The PEDIGREE® Brand and Walmart Invite Dogs to Take the Center Stage This Holiday Season with the PEDIGREE Pawliday Portrait Studio

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WMT Walmart is mentioned as a location for a holiday promotion involving the PEDIGREE brand. The article focuses on the event and the brand, not Walmart's business performance.

The PEDIGREE® Brand and Walmart Invite Dogs to Take the Center Stage This Holiday Season with the PEDIGREE Pawliday Portrait Studio The '90s-inspired photo experience will visit select Walmart locations this holiday season offering the whole family a free nostalgic photoshoot; pet parents can also enter an online sweepstakes.

Here's what you need to know:

FRANKLIN, Tenn., Oct. 27, 2026 /PRNewswire/ -- This season, the PEDIGREE® brand is bringing back the nostalgia of the iconic Walmart Family Portrait Studio with a dog-friendly, '90s-inspired twist. The PEDIGREE Pawliday Portrait Studio will visit select Walmart locations, giving pet parents and their dogs a chance to capture festive holiday photos and create enduring memories for the whole family.

Ring in the Holidays at Walmart with the PEDIGREE Pawliday Portrait Studio

Featuring throwback holiday backdrops and vintage-inspired festive attire, the PEDIGREE Pawliday Portrait Studio experience is designed to give dogs a starring role in the family holiday photo.

To show pet parents how it's done, beloved '90s star and enthusiastic dog parent Alfonso Ribeiro is swapping his signature sweater for a festive one and helping introduce the campaign, sharing Pawliday Portraits with his dogs, Aksel and Ace.

"The holidays wouldn't be complete without Aksel and Ace, and neither would my holiday photos," said Ribeiro. "I'm thrilled to team up with the PEDIGREE brand and Walmart to make sure dogs can join in on the holiday photo fun and make memories with their families through festive Pawliday Portraits."

At the pop-up events, families can enjoy a complimentary professional photo session and receive digital photo files. To truly capture the holiday spirit, campy, photo-ready holiday props will be available for pets and their people — including holiday sweaters and headwear, matching pet and parent accessories, and cozy set accents that complement an over-the-top holiday-themed backdrop. Participants who show proof of a qualifying $5-or-more PEDIGREE product purchase can also receive a custom embossed ornament featuring their dog's portrait, while supplies last. Free product samples and holiday giveaways — including PEDIGREE TASTY™ BISCUITS for dogs and holiday treats for pet parents — will also be available at the events, while supplies last.

The PEDIGREE Pawliday Portrait Studio is set to visit these Walmart locations:

Visit PedigreePawliday.com to sign up for your free Pawliday Portraits photoshoot at select Walmart locations. Participants who show proof of a qualifying $5-or-more PEDIGREE product purchase can also receive a custom embossed ornament featuring their dog's portrait, while supplies last.

Celebrate the Season with a Sweepstakes

Can't make a photoshoot? Pet parents can share their Pawliday portraits from the event or from their own home for a chance to win a hand-painted recreation of their Pawlidays Portrait painted by Erin Lynn Paintings — no purchase necessary. Visit PEDIGREE.com/Pawliday for a chance to win.

The grand prize winner will also receive an exclusive PEDIGREE Pawliday Gift Box and a year's supply of PEDIGREE dog food. The runners-up will also receive an exclusive PEDIGREE Pawliday Gift Box.

"Dogs bring so much joy to families, especially during the holidays. Helping them thrive starts with the care and nutrition they receive every day," said Colten Kidwell, Vice President for the Dry Dog Food Portfolio, Mars Pet Nutrition North America. "We're proud to have spent more than 40 years ensuring dogs get the nutrition they need, serving the needs of pet parents, and this season, helping families make tomorrow's memories with their dogs."

Nutrition to Support Healthy Dogs

The campaign also celebrates the PEDIGREE brand's most significant dog food renovation in a decade. New PEDIGREE Adult recipes feature Vitamin GoodBites™ kibble — unique plus-sign-shaped pieces containing Vitamin C and Biotin, along with elevated levels of essential vitamins. PEDIGREE Adult recipes provide 100% complete and balanced nutrition for adult dogs and support six health essentials with its 6-in-1 promise:

ABOUT MARS, INCORPORATED

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Media Contacts:

Sarah Sprague

Mars Petcare

[email protected]

SOURCE PEDIGREE Brand