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RELATABLE CELEBRATES 10 YEARS OF GAME-CHANGING FUN AT NEW YORK TOY FAIR 2026

prnewswire.com
WMT Mentioned as a major retailer where Relatable products can be found, indicating a business relationship but no specific sentiment about Walmart's performance. TGT Mentioned as a major retailer where Relatable products can be found, indicating a business relationship but no specific sentiment about Target's performance. AMZN Mentioned as a major retailer where Relatable products can be found, indicating a business relationship but no specific sentiment about Amazon's performance. ZUMZ Mentioned as a collaborator for an apparel line with Sam & Colby, indicating a business partnership but no direct sentiment about Zumiez's performance.

Milestone Year Brings a Decade of Innovation to Games, Plush, and Licensed Hits, Featuring SpongeBob SquarePants, Diet Coke, Cheez-It and More

NEW YORK, Feb. 14, 2026 /PRNewswire/ -- Relatable, a modern entertainment company transforming social trends into games, plush, and licensed products for Gen Z, millennials, and their families, celebrates its 10th anniversary at the New York Toy Fair 2026. The company will showcase a wide lineup of new releases and fan favorites at Level 3 Exhibit Hall, Booth #2613, at the Javits Center in New York City, Feb. 14–17, 2026.

This milestone year marks Relatable's biggest Toy Fair presence yet, celebrating a decade of growth, a second TOTY Game of the Year nomination, and a rapidly expanding portfolio of licensed products across games, plush, wellness, and more.

"As we celebrate our 10-year anniversary and our Toy of the Year finalist recognition for our popular Cows in Space game, we are also thrilled to debut our newest games, plush, licensed collections and more at this year's toy fair," said Karen Branson, Chief Revenue Officer at Relatable. For the last decade, Relatable has grown into a global entertainment brand, creating products that inspire connection and fun for fans around the world. This year's lineup illustrates our team's ability to capture trends and introduce new brands throughout different categories, appealing to a wide audience that includes Gen Alpha all the way to kiddults. Couple this with our massive social media presence and continued commitment to innovation, and it is clear we are continuing to build something incredibly inspiring here at Relatable."

Relatable will spotlight several product categories this year including:

Adult Games

Licensed Collection

Family Games

Plush and Collectibles

Drinking Games

Relatable continues to set the standard with innovative new releases and standout licensed collaborations. Attendees at Toy Fair can explore these products and more at the Javits Center in New York City, Booth #2613, from Feb. 14 – 17, 2026.

For more information on Relatable's full product lineup, visit www.relatable.com.

About Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products. Relatable's lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let's Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, WabiSabi and more, plus its newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, its products are designed to spark laughs, start conversations, and go viral along the way. You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

About MARS, Incorporated

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business with 170,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ deliver high quality veterinary care and ANTECH ™ offers breakthrough capabilities in pet diagnostics.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

About Sam & Colby

Sam and Colby are YouTube's most popular paranormal investigators, boasting over 13 million subscribers. Their recent accomplishments include launching a feature film in theaters nationwide, collaborating on an apparel line with Hot Topic and Zumiez, and purchasing a haunted school. Beyond their professional achievements, Colby's recent victory over cancer has served as a powerful source of inspiration for their followers as well.

SOURCE Relatable