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Westlake Royal Building Products ™ Brings New Innovations and Design Trends to the 2026 NAHB International Builders’ Show ®

businesswire.com
WLK The article focuses on Westlake Royal Building Products showcasing innovations at a trade show. While it mentions Westlake Corporation as the parent company (NYSE: WLK), the sentiment is directed towards the building products division's product launches and industry presence, not the overall corporation's financial performance or stock outlook.

HOUSTON--( BUSINESS WIRE)-- Westlake Royal Building Products ™ (Westlake Royal), a Westlake company (NYSE:WLK), will showcase its latest product innovations, emerging design trends, interactive tool demos and brand activations at the 2026 NAHB International Builders’ Show ® (IBS), taking place February 17-19, 2026 in Orlando, Florida.

Located in Booth W3743, Westlake Royal will exhibit its diverse portfolio of industry-leading brands, including Royal ® and Exterior Portfolio ® vinyl siding lines, TruExterior ® poly-ash siding, Celect ® Cellular Composite Siding, Cedar Renditions ™ aluminum siding, Unified Steel ® Stone Coated Roofing, US Tile ® Clay Roofing Products, Newpoint ™ Concrete Roof Tile, DaVinci ® Roofscapes, Versetta Stone ®, Eldorado Stone ®, Cultured Stone ®, Dutch Quality Stone ®, Mid-America ® Shutters and more.

“At Westlake Royal Building Products, our goal is to inspire distributors, builders, contractors and designers to think boldly, challenge convention and reimagine what’s possible,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “We invite attendees of IBS 2026 to visit our booth and discover the innovative products, trends and expert insights that are helping to shape the next generation of standout projects. As the industry continues to evolve, we remain committed to delivering innovative solutions that balance elevated design sensibilities with lasting durability and cutting-edge performance.”

At IBS 2026, attendees can explore a variety of key touchpoints at Westlake Royal’s approximately 5,000-square-foot booth, including:

2026 TREND FORECAST

Westlake Royal will highlight TrendLine™, a future-focused design forecast delivered through an interactive digital experience. TrendLine by Westlake Royal Building Products serves as a centralized trend hub, inspiring homeowners, designers and builders with data-driven insights and visually curated mood boards. Anchored in research and elevated by stunning design, it positions Westlake Royal as the authority on home design trends, connecting emerging styles directly to its product portfolio for effortless implementation.

DESIGN TOOL

At IBS 2026, attendees will have the opportunity to experience Design Canvas™, an intuitive, AI-powered home design tool, through live demonstrations and guided walkthroughs. The platform simplifies exterior design planning by allowing users to visualize and mix and match product combinations across siding, trim, stone and roofing, while generating project-ready product summaries. By uniting Westlake Royal’s full product portfolio into one integrated experience, Design Canvas streamlines access to solutions across every category and helps builders, designers and dealers make more confident design decisions and streamline project planning.

NEW AND HOT PRODUCTS

Westlake Royal’s expansive product portfolio provides endless opportunities for industry professionals and homeowners to craft distinctive, personalized design narratives. Spanning across categories including siding & accessories, trim & mouldings, roofing and stone, the Westlake Royal booth will feature a curated selection of new and hot products, including:

Siding & Accessories

Trim & Mouldings

Roofing

Stone

ADDITIONAL DEMOS & ACTIVATIONS

Tapco Tools Demonstration in Show Village

Brakes, saw tables, and accessories from Tapco Tools offer the utmost precision to create a high-quality, finished look for custom exterior trim and flashings. On Tuesday, February 17 and Wednesday, February 18 at 11:30 a.m. EST, head outside to the ProBuilder Show Village to see the Tapco Tools in action, where Aron Jones of @bigdogconstruction.gm will be on the ProTradeCraft stage demonstrating how to bend critical roof flashings (Day One) and window trim and post wraps (Day Two). The Tapco Tools team will also host on-demand product demonstrations and allow visitors the opportunity to try their own bends in the Tapco Tools tent, directly next to the ProTradeCraft stage.

For more information, visit Westlake Royal Building Products at booth W3743 at the International Builders' Show and view press kit materials here.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.